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- Editor’s Letter by Erica Shatzer2
- Meet The Team4
- Facility Spotlight: Pandora Self-Storage, Kirkland, Que. by Brad Hadfield15
- Candid Conversations: Nylan Raufaste by Brad Hadfield20
- News42
- YLC Update46
- Buyer’s Guide50
- CSSA Events Calendar51
- Last Word: Jeff Herszkowicz52

elcome to the spring 2026 issue of Self-Storage Canada! This edition of the magazine honors our 2025 International Facility of the Year winner, Woodbridge Self Storage, a sleek facility in Vaughan, Ont., with a façade befitting a red-carpet gala—down to its clever monogram logo that resembles a tux and bow tie! Not only does Woodbridge Self Storage offer upscale and modern amenities that cater to its local clientele, but it would also pass a white-glove test for cleanliness and receive five stars for customer service. Additional details about this top-notch facility are found within the cover story starting on page 6.
With that award in mind, MSM is now accepting entries for its 2026 Facility of the Year contest. Canadian owners, operators, developers, and management companies are encouraged to submit an entry for a self-storage facility in their portfolio that is worthy of being named the next international winner at THE Show during MSM’s first red-carpet awards gala from Nov. 4 to 6 at the Georgia World Congress Center in Atlanta, Ga.
Imagine walking on stage, enveloped in applause, to claim a stunning personalized trophy for you remarkable self-storage facility! Within an awe-inspiring setting, this prestigious ceremony, appropriately dubbed the “Oscars of self-storage,” is sure to be a memorable experience for winners and attendees alike!
Find more details about about the annual contest on pages 48 and 49. Please note: Because the winners will be announced live in November at THE Show, the deadlines for submissions are shorter than previous years. To provide ample time for preparations, no late entries will be accepted.
Don’t miss your chance to be a part of self-storage history! Now is the time to get your applications ready for submission and make arrangements to attend. Visit www.modernstoragemedia.com/the-show to learn more.
See you at THE Show!
Best wishes,







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Storelocal® Media Corporation
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Poppy Behrens
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Erica Shatzer
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Brad Hadfield
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Creative Director
Carlos Padilla
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2025 Facility Of The Year
hings don’t always go as planned in self-storage development. But sometimes, that’s by design. Woodbridge Self Storage, MSM’s 2025 International Facility of the Year, was originally conceived as a simple single-story facility, a straightforward build in a busy corridor of Vaughan, Ont. Through bold reimagining and meticulous design, it became something extraordinary: a two-story, modern, Class-A facility that’s as functional as it is visually striking.
Design challenges were just as complex. Customer access, truck maneuverability, and loading zones demanded wide drive aisles, generous turning radii, and both external and internal loading areas. “We wanted the location to meet the needs of individuals and tap into area transport and logistics flows by offering drive-up units and a truck-friendly design,” says Onorio Moscone of XTX Engineering, “so we installed a 26-foot-wide drive aisle and designed an extra-large 50-by-40 loading area with two oversized loading doors to accommodate any size moving truck.”
The internal layout was also configured to prioritize pedestrian safety while accommodating the large vehicles. “It had to function like a well-planned logistics hub,” adds Moscone. “Every turning radius, drive aisle, and doorway was mapped to reflect the real-world activity of people and vehicles.”
This change required a structural overhaul. New columns, footings, and reinforcements had to be integrated into a framework already in progress. Owners’ oversight during the construction phase directed all team participants. The engineering team quickly got to work, revising structural plans and construction sequencing with surgical precision to accommodate the new load, maintain safety, install an elevator, and keep the schedule alive.
What could have been a disaster turned into a defining moment. Flexibility, meticulous documentation, and strong trade coordination carried the project through without compromising the vision. It became proof that adaptive engineering can save even the boldest midstream gamble and that detailed documentation of subcontractor work and active planning for potential changes can allow for pivots while keeping projects on time, on budget, and to the highest standard of excellence.
For safety, the facility employed non-combustible construction with a one-hour fire-resistance rating and installed a full sprinkler system, standpipe, and fire alarm designed to meet OBC Group F2 low-hazard industrial standards while maintaining one-hour fire separations across floors and strategic rated partitions for compartmentalization.
Sustainability was another priority for Woodbridge Self Storage (and the municipality). The LED lighting reduces energy draw, while the rooftop HVAC systems are zoned to avoid wasted conditioning and overloading localized roof framing; this also helps ensure stable temperature and humidity control for sensitive storage without excessive HVAC loads. Additionally, multiple roof drains and scuppers have been positioned to handle heavy rainfall, complying with municipal stormwater retention/detention requirements. Site-complementing landscaping completes this scope of the “green scene.”
The second upper floor has just been completed due to a materials delay. It was strategically designed to maximize floor space and rental yield. By focusing on units smaller than 10-by-10, even including small 5-by-3 lockers, Woodbridge Self Storage can optimize both tenant demand and price per square foot, ensuring strong operational efficiency and revenue growth.
Both inside and out, the facility has been built to meet barrier-free design standards to ensure accessibility for all users in compliance with OBC (Ontario Building Code) and AODA (Accessibility for Ontarians with Disabilities Act) requirements. This means everyone, including people with mobility challenges, can use the facility safely and independently via level or ramped entrances, automatic door openers, accessible elevators and parking spaces, and so on.
“Every technical choice was made with long-term durability, efficiency, and cost-effectiveness in mind,” says Garofalo.
Above each unit, the usual wire mesh has been replaced with solid burglar bars—an upgrade that adds superior strength to the facility’s security strategy. More than 90 cameras cover both the interior and exterior, leaving no blind spots. Every corner is monitored, every movement recorded.
Access runs from 6 a.m. to 11 p.m., with the alarm system automatically arming after hours. Any off-hours activity triggers an immediate response from the monitoring station. “It offers a secure environment where tenants feel confident their belongings are protected around the clock,” adds security provider Alessandro Marchetti.
Roll-up doors of loading bays
Interior hallway
Customer moving into unit
But the real difference is the sense of community. Complimentary water, coffee, espresso, and candy bars greet tenants at the door, turning routine visits into something a little more personal. “Our entire management team is made up of locals who understand the rhythms of the neighborhood, which means service isn’t just efficient—it’s familiar,” says Mario DeCicco of Woodbridge Self Storage, who knows that having that connection builds trust, encourages word-of-mouth growth, and makes Woodbridge Self Storage feel less like a storage facility and more like a place people actually want to visit.
Woodbridge Self Storage opened in a competitive market, making it a David among Goliaths like SmartStop, Public Storage, and Access Storage. Competing on price as a single-site operator could have cratered the business before it even opened its doors. The team says the greatest challenge was conceiving a way to stand out without the bottomless budgets of large REITs. That’s when they decided to compete with brains, not brawn.
Understanding that online marketing tactics such as using broad high-cost keywords weren’t sustainable, they partnered with The Storage Group, which built a focused digital strategy that blended SEO with precision PPC campaigns. By tightening local listings and fine-tuning on-site content, they boosted search visibility and drove qualified traffic without spending unnecessary dollars. Paid search targeted cost-effective, high-intent keywords, bringing in tenants who were ready to rent—not just browse. The result was a lean, efficient marketing engine that put Woodbridge Self Storage in direct competition with national brands and held its own.
In just a few short months, Woodbridge Self Storage became more than a storage facility. It became a benchmark for modern storage development—proof that innovation, adaptability, and customer focus can outshine brawn and budget. It’s truly a case study in how thoughtful design and operational discipline can turn a basic concept into something extraordinary.
“From the very beginning, this project was shaped by extraordinary vision, meticulous planning, and the ability to adapt to significant challenges in both design and construction,” says Angelo. “What started as a conventional development quickly evolved into something entirely new for the self-storage industry—a bold, innovative design that sets our facility apart and redefines the customer experience. The architectural layout, engineering solutions, and unique features incorporated into this project are unlike anything else in the marketplace, ensuring that our facility is not just functional but truly iconic.”
Congrats to Woodbridge Self Storage and all involved in the project! As MSM’s 2025 International Facility of the Year, it’s truly a standout on the global stage.
Owners/Developers: Mario and Angelo DeCicco
Construction Company: Kintel General Contractors
Engineer: XTX Engineering Inc.
Architect: Giancarlo Garofalo Architects Inc.
Management Company: Woodbridge Self Storage
Access System: PTI Security Systems
Security Provider: CEG Group
Management Software: SiteLink
Roof: Las Roofing LTD
1 Unmatched Development Team.
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To learn more visit bluebirdstorage.ca

Self-Storage
ocated on the western edge of Montreal, Kirkland is one of Quebec’s most desirable communities to call home, offering a blend of residential neighborhoods, major retail corridors, corporate campuses, and convenient highway access. To top it off, the new Montreal REM light rail system is reshaping the area’s transportation network. In short, Kirkland checked all the boxes for self-storage development and Pandora Self-Storage was ready to plant its flag.
To date, Vineberg has developed more than 1.6 million square feet of self-storage and managed more than $1 billion in real estate transactions. However, he’d spent the past decade focused on industrial, commercial, data centers, and other real estate asset classes. To mark his return to the industry, he wanted an ambitious project.
The land he was eyeing sat along the TransCanada Highway, one of the busiest roadways in the country, which would make the facility hard to miss. Pandora lives by the motto “See the Walmart, smell the McDonald’s,” and Vineberg could certainly see the retail: Walmart, Staples, Winners, a grocer, and the largest Canadian Tire in Quebec were all within throwing distance.
But finding the right parcel was just the beginning.
Pandora eventually secured a first zoning change that allowed self-storage, but the square footage was less than half of what the company hoped to build. That opened the door only slightly. To gain additional density, Pandora focused on education as much as design. The team worked to ensure municipal officials understood the self-storage business model, in particular the Pandora approach and how it serves businesses and residents. The inclusion of coworking space and a commitment to greenspace also helped reinforce community benefits. That eased concerns and laid the groundwork for a second zoning change, which ultimately allowed the project to be built as it stands today.
Working with GKC Architecture & Design, the team created a bespoke design that aimed to be highly visible, functional, attractive, and future-ready all at once. The result is a facility wrapped in contemporary, custom-fabricated, copper-colored panels and curtain wall glazing; as the light shifts throughout the day, the façade plays with shadow and reflection, giving it the appearance of a modern commercial building rather than a conventional storage facility.
“Realistically, that sort of conversion will probably never happen, but designing it this way also results in a better building with more height and a feeling of openness,” says Vineberg. “Many purpose-built storage facilities can feel cramped. This approach creates a more comfortable environment. It also makes financing easier. Banks and investors prefer buildings that have a second life because it provides an exit option if needed.”
The Kirkland facility was carefully laid out for ease of access as well. Two separate high-security gates at either end of the site create a unidirectional traffic pattern and the entire property is access controlled with restrictions by floor, improving both security and efficiency. Its loading docks are set at 24 inches high, making them workable for most personal vehicles while also allowing trucks to line up flush or ramp down as needed. A large ramp provides grade-level access while ensuring full handicap accessibility.
Inside, customers have access to two high-speed, high-capacity KONE elevators in a large loading zone equipped with complimentary carts, jiggers, and washrooms. The coworking component adds another layer of service for small and medium-sized businesses, tying back to Pandora’s broader vision of supporting local entrepreneurs “one door at a time.”
The top floor uses steel, reducing weight on the foundations and helping with rooftop water retention requirements, an important consideration in the region. Meanwhile, the fully electric facility features high-efficiency VRF climate-control systems, humidity control, heating, DLC Premium motion-activated lighting, and a reflective TPO roof membrane. The property is Zero Carbon Design Certified, and Pandora says its investment in green technology is expected to generate nearly $40,000 in annual operational savings, in addition to utility rebates and improved financing terms through a green loan.
Even the ground beneath the building posed challenges. The soil lacked the bearing capacity to support a project of this size, requiring piles. The building also includes a basement level that features the same design considerations as the upper floors. Pandora designed an expansive French-drain network tied into redundant pumps and a permanent standby generator to ensure the building remains dry at the desired humidity levels.
Building from the ground-up presented several advantages. “One advantage of starting from scratch is that our leadership team could take their collective experience of successes and failures and apply them to our platform,” says Vineberg. “There were no legacy systems or procedures we were forced to live with.”
That philosophy extends to both operations and marketing. Pandora emphasizes employee training, professional development, and a collaborative culture, while its marketing strategy combines digital best practices, social media, community involvement, and advertising with a little tongue-in-cheek humor. “You should see the ideas that never make it through,” Vineberg says with a laugh.
With a prominent location, a distinctive design, strong sustainability credentials, and a carefully considered customer experience, Pandora Self-Storage has made an ambitious debut in Kirkland. More than just the company’s flagship, the facility represents a new chapter for self-storage in a market that once refused to allow it at all.

Self-Storage.ai
any in the self-storage industry get into the business through family ties or a happy accident. Nylan Raufaste entered the business out of necessity. The Martinique-born French entrepreneur came to Canada in 2018 to study at HEC Montreal. As part of the curriculum, he was required to complete an exchange in another country.
“I had never been to Asia, so I chose to go to Singapore,” says Raufaste. “It’s modern and English is widely spoken, so it felt like a good place to spend a year.”
Knowing he would return to Montreal, as he loves Canada and Quebec, Raufaste didn’t want to take all his belongings, but he also didn’t want to be paying rent in two cities on opposite sides of the globe either. Naturally, he began looking for self-storage solutions online.
“I was having a hard time finding pricing, and I didn’t feel like calling around,” says Raufaste. “This was before COVID forced everyone to go contactless, and a lot of operators hadn’t yet posted their prices online—a lot of them weren’t even online at all.”
Raufaste gave up searching and stored his belongings in a friend’s garage. The problem had been solved, but his brush with the storage industry had just begun.
Raufaste and several tech-minded classmates began meeting weekly to toss around ideas. Then it became more serious. “Over time, it became clear to many of us that we wanted to be entrepreneurs,” he says, acknowledging that there were some nerves on display despite their ambition. “It’s super risky to be an entrepreneur because the reality is that only one out of 100 startups in tech will actually become successful.”
They didn’t let that statistic stop them. “We’re young, and that’s the best time to take risks,” says Raufaste. “Twenty years from now, you may have a family, kids, a mortgage. It’s a lot scarier to take a risk then when you have big expenses and people counting on you, so that’s why we decided to do it now. And I think that was a very good decision for us.”
“Me and [co-founder] Ange Blecon had the idea to create an Airbnb-style platform for self-storage where people with unused space at home could rent it to neighbors or friends so they could store boxes and other belongings,” he says. “Instead of going to a facility that might be far away, you could find someone in your neighborhood and store your things in their unused garage. They make money, and you pay less than you would at a facility, with the proximity benefit.”
Raufaste was aware of similar marketplaces in the United States, such as Neighbor, but the concept was new to Canada. The startup quickly ran into challenges. “There was a lot of hesitation about storing items from someone you don’t know. You never know what they may have packed in a box.”
Despite the platform being intended for peer-to-peer use, one operator decided to create a listing on the marketplace: Montreal Mini Storage. Raufaste was surprised and intrigued, so he decided to give them a call. “They were simply wanting to promote their storage units, regardless of platform,” he says.
That gave Raufaste and Blecon another idea: a marketplace comparing storage unit prices. He and his partner shuttered the peer-to-peer platform and created a new one where people could review units, compare prices, and rent online.
“We were basically generating leads for self-storage operators,” says Raufaste. “In terms of security, it was also better than working with the peer-to-peer model.”
Unfortunately, growth proved slower than anticipated. “In general, a marketplace is difficult because you have to spend money and energy acquiring both the supply and demand sides,” he says. “You only get paid when you make a connection between those two.”
To improve marketplace conversion, Raufaste realized they needed a tool to help users identify the right unit size. “We were able to identify this as a main challenge for people because many Canadians had never used self-storage before. They knew what type of items they wanted to store, but they didn’t necessarily know the number of square feet they needed.”
The new direction made more sense. “Instead of trying to connect people with storage facilities, we had a product that could generate recurring revenue, with operators paying a monthly or annual subscription to access it.”
Was Raufaste concerned about taking clients in an industry he had never directly worked in? He shakes his head. “Even though none of us has ever worked at a facility or managed one, we’ve talked with a lot of operators over the years. When we had the pricing marketplace, we spoke with single-facility operators, mid-size operators, and large operators. We collected a lot of insight on how operators think and work depending on their size and their concerns.”
What concerned him and Blecon more was how they would bootstrap the new business. “There aren’t that many venture capitalists, investors, or family offices in Canada like there are in the United States and elsewhere,” says Raufaste. “It’s much more common to finance your company through grants.”
Self-Storage.ai found support from the Ministry of Economy, Innovation, and Energy in Quebec and has received substantial funding since 2021. “These grants are not debt, and you don’t have to give away equity in the company to receive them,” says Raufaste.
Of course, reporting requirements follow. “You have to keep reporting back to the government about how the funds are being used and how the company is progressing, but it’s non-dilutive funding, so the reporting requirements are a fair tradeoff.”
Ultimately, the government hopes those investments pay off. “They want you to build a company, create jobs, and help Quebec—and Canada in general—shine worldwide.”
Most, however, either leave the site or call the facility for help. “Both outcomes create friction in the booking process and increase the risk of losing the rental. The real question is simple: Is losing conversions from many worth a couple of oversized rentals? Our clients and I say no.”
SpaceStacker improves the booking process by allowing users to select their belongings and visualize how they would fit inside different unit sizes using a 3D planner. “The user experience is better, website engagement and SEO are improved, and clients see more conversions and fewer dropouts,” says Raufaste.
Fewer phone calls also free up managers and agents for other tasks. If someone does call, staff can use SpaceStacker themselves to provide quick recommendations. To further demonstrate value, Self-Storage.ai tracks 3D planner engagement data and conversion rates for every client. As usage grows, the team continues refining the tool and introducing new features designed to make the process even more intuitive.
SpaceStacker is gaining traction across the industry and now serves clients across four countries, including Montreal Mini Storage with 24 facilities (coming full circle after having been the first facility to list on the original pricing marketplace).
With fewer tech start-ups focusing on the sector, he believes the opportunity for innovation remains strong. “There’s still a lot that can be done.”
When asked what’s next for the industry, Raufaste quickly points to customer experience. “There can be a lack of trust in the industry, especially among people who aren’t familiar with it,” he says. “Some of the recent pricing practices haven’t done the industry any favors either. Someone sees a price online, rents the unit, and then the rate skyrockets.”
He believes a shift toward more customer-friendly practices is inevitable. “In many ways, we’re solving the same problem I faced years ago in Montreal: helping people figure out exactly how much space they really need,” he says. “Even though our clients are operators and we’re helping them improve conversions, the end users of our solutions are tenants or potential tenants. They love using the product because it makes it easier to find what they need online and book online. We’re gamifying the experience a bit, so it’s a win-win for operators and their customers.”
It’s also a win for Raufaste, who, after a series of starts and stops, appears to have found his place as an innovator in the self-storage industry.
On their first day out, they split up to cover more ground. As time passed, Raufaste realized he hadn’t heard from Blecon in a while. Calls and texts went unanswered. “I actually started to get concerned,” he says.
Eventually Blecon called back, and they met up again. As Raufaste began asking where he had been, saying he was nearly ready to file a missing persons report, Blecon simply grinned.
“We have our first listing,” he said, holding up his iPad.
As it turned out, Blecon had knocked on the door of an elderly woman who agreed to create a listing with one condition: He had to fix her WiFi first. He obliged. Then she asked him to set up her printer. Next came troubleshooting her computer.
A few cups of tea and two hours of free tech support later, Blecon finally convinced her to create the listing. Unfortunately, it didn’t last long.
That same evening, the woman called Blecon back furious, convinced he had installed a virus on her computer. “Obviously he hadn’t; she was just having more trouble with it, but that didn’t matter,” says Raufaste. “She pulled her listing down anyway.”
And that’s how, in the span of just four hours, the duo got a taste of both the highs and lows of start-up life.

anada’s self-storage industry has evolved significantly over the past decade, transitioning from a niche real estate segment to a mainstream investment class. As we approach 2026, the sector is poised for continued growth, driven by demographic shifts, urban densification, technological innovation, and changing consumer behaviors. This article explores the key trends, opportunities, and challenges shaping the Canadian self-storage landscape in 2026.
- Occupancy Rates – National averages are expected to remain above 85 percent, with urban centers like Toronto, Vancouver, and Calgary maintaining even higher levels. Markets with new supply may see temporary reductions in occupancy while new facilities absorb supply.
- Return to Seasonality – At the 2025 CSSA Eastern conference, most large operators noted that they had seen a return to seasonality trends in rentals and move-outs. Most large operators also noted that they had seen an increase in move-outs above historical averages in 2025. If this trend continues, it could negatively impact occupancies throughout the year.
- Rental Rate Growth – Moderate increases in rental rates are anticipated, particularly in undersupplied markets, while markets with new supply may see slight rate reductions as these new facilities lease up to stabilization and offer incentives to attract new customers.
- Continued Expense Increases – Although inflation has moderated over the past 12 months, we are still seeing outsized increases in insurance rates and property tax as well as continued pressure on wages. In some markets, we may see expenses increase faster than rental rate increases, leading to reduced NOI in 2026 when compared to 2025.
- Development Pipeline – More than 3 million square feet of new supply is projected to come online, with a focus on multistory, climate-controlled facilities.
- Urbanization – As more Canadians move into urban centers, smaller living spaces necessitate off-site storage solutions. This is more prevalent in the prairie provinces, with Saskatchewan and Manitoba seeing their major cities continue to grow with both immigration and urbanization.
- Aging Population – As the population gets older, more seniors are downsizing, leading to increased demand for transitional storage. Furthermore, families often use storage units to keep belongings they haven’t yet dealt with after the loss of loved ones.
- Millennial and Gen-Z Consumers – These cohorts prioritize flexibility and mobility, often using storage during moves, travel, or lifestyle transitions. As home ownership levels decrease amongst this cohort, storage use continues to increase.
- Immigration – Canada’s immigration targets continue to support population growth, increasing the need for residential and commercial storage. It should be noted, however, that many of the immigrants currently admitted to Canada are on a temporary basis or have limited financial means upon arrival. This could indicate that the impact on storage demand of immigration may be limited in the short term, as these groups do not have a need for or cannot afford self-storage upon arrival.
- Vertical Development – Multistory facilities are becoming more common in dense urban areas. In most major markets, land values make all but multistory development unfeasible.
- Mixed-Use Integration – Storage is increasingly incorporated into mixed-use developments, offering convenience and maximizing land use. This trend has been for the most part forced by municipal planners as they look to increase employment and make more vibrant streetscapes in storage development.
- Climate-Controlled Units – Rising consumer expectations are driving demand for temperature and humidity-controlled spaces. There is also a trend toward offering more amenities, such as board rooms, co-working spaces, and high-end storage for wine and other collectables.
- Conversion Projects – Adaptive reuse of industrial and retail properties is a cost-effective strategy for expanding inventory. These are becoming especially popular in areas with outdated or underpriced industrial buildings. Conversion projects are much harder to make pencil in areas with high industrial land/building prices.
- Stable Cash Flows – High occupancy and low operating costs contribute to predictable returns. These positive attributes, coupled with the recession-resistant nature of the storage industry, continue to be attractive to investors.
- Fragmented Ownership – The market remains dominated by independent operators, presenting consolidation opportunities. Although consolidation is currently underway, it should be noted that in Canada, the number of “investment-grade” storage facilities is limited, and there are many large groups chasing these assets, which may keep prices elevated.
- REIT Activity – Canadian and U.S.-based REITs are actively acquiring and developing assets. These groups are targeting primary markets; however, as these deals become harder to find, focus may shift into larger secondary markets in 2026.
- Private Equity Interest – Institutional investors are increasingly allocating capital to self-storage portfolios. This was true in 2025, with both QuadReal and Brookfield entering the Canadian storage market with large acquisitions. The interest from both Canadian and American institutional investors remains high; more than likely, we will see new entries into the Canadian market from these players.
Emerging investment strategies include:
- Secondary Market Expansion – Investors are targeting underserved secondary and tertiary markets. The number of groups starting to look to consolidate smaller market facilities continues to increase, especially as cap rates in these markets remain elevated when compared to larger primary markets.
- Consolidation – There has been a push from larger operators to consolidate small owners in secondary and tertiary markets. As development slows, 2026 will see an increase in consolidation efforts as a way to increase efficiencies and grow platforms.
- Zoning and Permitting – Regulatory hurdles continue to slow development timelines. In major metropolitan areas, such as the GTA and Metro Vancouver, development timelines continue to be long due to planning department delays, strict design requirements, and long public engagement periods. This will continue throughout 2026, as very few municipalities are takings steps to address these issues.
- Land Costs – At present, there is a major disconnect in many markets when it comes to development land value. Given the extended development windows, increasing expenses, and increased supply in some markets, buyers are hesitant to meet the expectation of sellers at present.
- Competition – Increased supply in some markets may pressure rental rates and occupancy. Markets like Calgary and parts of Vancouver and Toronto may face some occupancy and rate issues as new facilities fight for tenants with incentives.
- Property Tax Increases – In jurisdictions across Canada, property tax increases continue to be an issue, and this will continue in 2026. Although there have been some victories in B.C. as of late in separating the business value from the real estate value of properties, this is only the start of the process to get relief in the province. Other jurisdictions continue to push out sized increase on the industry despite its low demand on services and major positive impact on the economy of the cities facilities are located in. In Ontario, assessments have been frozen since 2016, and although 2026 will remain at these levels, the reassessment to current levels continues to be a threat that self-storage owners need to keep an eye on going into the future.
- Slow Real Estate Markets – Residential real estate markets across much of Canada have yet to rebound from the declines experienced following the sharp rise in interest rates during 2022 to 2024, with transaction volumes frequently remaining at historic lows. As residential real estate is a significant factor influencing storage demand, any resurgence in this sector would likely contribute to improved occupancy rates.
- Economic Uncertainty – Interest rate fluctuations and inflation could affect consumer spending and investment returns. More than 2 million mortgages are expected to be renewed in 2026, with June 2026 expected to be the peak of the renewal wave. These renewals in some cases will be at interest rates that are double the original rental rates. These higher interest rates will reduce discretionary spending power that could negatively impact storage use.
Operators should address these risks through comprehensive strategic planning, thorough market research, and operational excellence, while consistently monitoring industry trends throughout the year to help ensure a successful 2026.
British Columbia
Metro Vancouver remains a high-demand market with limited supply and strong rental growth. Vancouver Island as a whole continues to perform well, with population growth and economic development driving both occupancies and rental rates. The interior of B.C., although continuing to add supply, has seen population growth as well, and this should continue through 2026.
Alberta
Calgary and Edmonton are seeing increased development activity, supported by economic diversification and strong population growth. Secondary and tertiary markets in the province in some cases are seeing impacts from over development. All markets will be impacted if the trend of slowing residential real estate sales continues throughout 2026.
Saskatchewan
The storage market as a whole remains strong, and continued population growth and economic prosperity should help this trend continue throughout 2026. In some markets, development has reached the saturation point, and occupancies and rental rates will be impacted in 2026 because of this.
Manitoba
Manitoba’s self-storage market is overall slightly underserved but growing steadily, driven by housing constraints, immigration, and seasonal needs. High occupancy, stabilizing rents, and limited new supply create favorable conditions for operators and investors. However, development faces headwinds from zoning and financing costs, making acquisitions and conversions more attractive than new builds. Manitoba also suffers from some of the most oppressive property tax rates in Canada, making storage facilities less profitable despite high occupancy levels in many facilities.
Central Canada
Ontario
Toronto leads the nation in inventory and development, with suburban markets gaining traction. There is a risk of occupancy and rental rate issues in 2026 as new projects are delivered, however, this will subside as new facilities gain occupancy. Secondary markets will continue to see new development as lower land values attract investors away from the core municipalities.
Quebec
Montreal and Quebec City are experiencing new Class-A supply at a rate not seen before that will test the demand thesis in both markets. The entry of new sophisticated operators will more than likely increase prices in the long run, while also taking occupancy away from local operators with smaller marketing budgets.
Atlantic Canada
Nova Scotia and New Brunswick
These provinces are emerging as attractive secondary markets, driven by population growth and affordability. New facilities continue to be added to many primary and secondary markets, however some of these markets may experience an oversupply of new storage as population growth slows from the peak in 2024.
- Contactless Rentals – Online booking, digital access, and automated payments are now standard. Legacy properties that have not adopted systems to allow this will quickly fall behind facilities that do. This will be more pronounced in primary markets, but it had begun to spread into secondary and tertiary markets in 2025. The pace of this adoption will only increase in 2026.
- Smart Security – AI-powered surveillance and biometric access enhance facility safety. In 2026, the costs of these systems as well as their quality will improve, making them available to all facility owners.
- Data Analytics – Operators are leveraging data to optimize pricing, marketing, and inventory management. In 2026, the cost of these tools will continue to fall. Although not as impactful for small operators in small markets, some tools will find wide adoption in the industry.
These advancements improve customer satisfaction and operational efficiency, giving tech-savvy operators a competitive edge. As the cost of these tools fall in 2026, they will become more widely adopted, giving better customer experience as well as more efficiency to operators.

he Canadian self-storage market is structurally positioned for operators who can be discovered first and quickly establish trust. Lower location saturation than the United States makes it possible for operators to rank in the top three positions on Google Search and Maps and dominate an entire trade area. Success in 2026 will require dedicated marketing strategies, smart budgeting, and ongoing optimization, not a “set-and-forget” approach.
While tactics differ between urban and secondary markets, the overarching objective remains the same. Your location needs to stand out from local competitors using a balanced mix of organic optimization and paid marketing. Local search engine optimization (SEO) remains one of the most effective and cost-efficient lead drivers in self-storage.
- Google Search and Maps – reaches customers with high intent;
- Frictionless website experiences for fast-converting renters – gets potential tenants to the end goal quicker;
- Robust paid advertising with retargeting strategies – helps facilities stay visible and remain top of mind during the decision-making process by executing multiple touchpoints prior to the decision; and
- Disciplined reputation management that feeds insights back into future campaigns – signals Google and helps with SEO, plus provides ideas on creative and messaging of other campaigns.
- Light paid search – You still need a level of a paid search strategy, but you are taking more of a defensive approach here versus an aggressive one.
- Google Business Profile optimization – When done right, you can win an entire trade area in these types of markets.
- Reputation management – Social proof will spread locally, and customers trust online reviews the same as word-of-mouth advertising.
- Community involvement – Partnerships with local realtors, apartment lease managers, and movers who are interacting with your ideal customer profile (ICP) daily.
- Strong physical signage – Concise signage with good messaging can assist in customer interest.
- Selective use of traditional media, like direct mail – Extreme rural markets still rely on traditional media over digital.
Core Primary Keywords
Google rewards businesses for a strong Google Business Profile and facility proximity, so “self-storage near me” or “storage units near me” remain primary core keywords among many others. These keywords also tell us the customer has extremely high intent to rent.
Geo-Modified Keywords
Applying geo-modified (city plus state and neighborhood or area modifiers) keywords like “self-storage Toronto” is another great strategy. These keywords help narrow down options for the customer and create less competition than “near me.” These keywords will also be a strong match to Google Maps, which is where you really want to show up.
Feature-Based Keywords
You built and operate a clean, modern, and safe facility. Now is the time to showcase that to your potential customers. While feature-based keywords like “climate-controlled storage” or “24-hour access storage” may not have massive volume when you review your analytics, they will pull very serious renters.
Unit-Size Keywords
If a potential renter already has an idea of the size storage unit they need, such as a “5-by-10 storage unit,” they are deep into the purchase funnel. These matter because they lead to fewer clicks but higher conversion rates; they are great for SEO content, your FAQ page, and size guide pages on your website.
When you can articulate to a customer that your solution will solve their problem, this makes the decision process easier for them. These tend to be the most underused by self-storage operators, which is a miss. Keywords like “storage while renovating” or “winter storage” capture why people need storage and can lead to future ad campaign ideas for your business. You no longer have to guess customers’ needs. The customer is telling you exactly what they need. The more you can dial in your marketing tactics, the less money you will spend and the higher your conversion rates will soar.
Commercial And Business Storage Keywords
Another keyword strategy often overlooked that can be very profitable is commercial and business storage keywords. This includes keywords such as “business storage” or “storage for contractors.” These renters typically have a longer lifetime value (LTV), and their price sensitivity is usually lower because it is a business versus a personal expense.
Success in 2026 will not come from one-time campaigns or generic tactics. Operators who focus on being discovered digitally, providing seamless customer experiences, and utilize data-driven marketing will win market share, even in the busiest markets.

An Industry Mourns
enee Burns was the kind of leader who made the self-storage industry, despite its rapid growth, feel smaller and more human. She believed that business could also be personal, building relationships first and trusting results would follow. Whether improving operations, shaping strategy, or mentoring colleagues, she focused on making a real difference, not just for companies but for the people within them.
Her recent passing has left a hole in many hearts among her family and loved ones and across the industry she loved. She passed away on Feb. 12, 2026, following a two-month battle with anaplastic thyroid cancer, a rare and aggressive disease.
Prior to her executive leadership roles, she was instrumental in expanding Tenant Inc.’s national presence, driving significant account growth and representing the company at major industry events. Earlier in her career, she managed national and international accounts for Storage Commander, helping expand operations into Australasia and South Africa while strengthening executive relationships worldwide.
Denee Burns, Brad Hadfield, Lauri Longstrom-Henderson, and Jason Koonin
She regularly contributed to stories for Modern Storage Media’s Messenger magazine and Self-Storage Canada. She was passionate about giving back, and even suggested the story published in September 2025, “Industry Generosity,” which highlighted the charitable work the industry does for others. “It’s not just about the bottom line,” she said. “Leadership must have heart and caring to set them apart.”
She wasn’t afraid to speak out about hot topics, like aggressive rate hike strategies. In her edition of “The Last Word,” published in the July 2025 issue of Messenger, she made it clear that an operator can compete with more than just a price tag—by caring about customers. “We strive to provide an exceptional customer experience, even though we charge more for rent,” she said. “They feel safer with us and appreciate the cleanliness of the facility and courteousness of the staff. It’s something that can be implemented at other facilities to compete on quality over cost—and maybe put an end to the price wars.”
Shana Kirton and Denee Burns
Denee Burns and Dusty Lucy
“She was one of a kind. She left everyone better than she found them, and her smile was infectious. She loved what she did and focusing on non-profit partnerships was her specialty. That work gave her wings. Now she’s truly got them.”
–Jason Koonin, Bluebird Self Storage/Sunbird Storage
“Denee was my colleague and a dear friend. She brought so much joy and happiness to everyone around her. She was smart, talented, and a true believer; she inspired me every day and I will miss her dearly. We must find peace knowing she is home in heaven and keep her family in our prayers.”
–Shana Kirton, Bluebird Self Storage
“Denee was one of those rare people whose faith wasn’t just something she talked about—it was something she lived, every day. The last time I stood beside her was at the prayer gathering during SSA in September, a moment that feels even more meaningful now. She will be deeply missed across the industry, but her impact, her joy, and her faith will live on in the many people she encouraged and prayed with over the years.”
–Thaddeus Campbell, S3 Partners
“Heaven gained another angel. Denee truly had one of the biggest hearts of anyone we’ve ever known. She could light up any room, always positive, full of energy, and constantly pouring into others. She was a giver through and through, always showing up, always supporting, always encouraging.
–James Reid, Investa Capital
“Denee was such a kind soul. She will be deeply missed.”
–Dusty Lucy, Farmers Insurance Group
Denee Burns with James Reid (right)
“We never met in person, but Denee’s energy made it feel like we’d known each other for years. We connected for an interview on the podcast she co-hosted with Jason Koonin. She was deeply passionate about storage, and more so, people. She was a woman who truly embodied sisterhood. Warm, personable, and fun, she had a way of making everyone feel welcome. She kept in touch through small gestures of encouragement, always cheering on my projects and celebrating the successes of others.”
–Margaux Chetrit, Montreal Mini Storage
“Rest easy Denee Burns. Your kindness and huge smile will be so missed. Taken way too young and way too fast. You brought such a positive attitude to not only the industry but to anyone who crossed your path.”
–Jessica Johnson, The Storage Group
“I will miss my sweet friend and will miss her inspiring and uplifting prayers at our self-storage prayer group. Her hair was like a halo! Rest in peace sweet Denee, you are home now.”
–Lauri Longstrom-Henderson, MSM
“Denee Burns’ passing leaves a hole in the heart of the self-storage industry. Her passion for learning and studying the word was an inspiration to me and so many others. Her faith gives me comfort knowing she is in heaven. I send my prayers and deepest sympathy to her family, friends, and our entire industry. She had a special gift for making everyone feel welcome, and she never forgot to capture the moments. She will be deeply missed.
–CJ Stratte, Self-Storage Advisor

For Search
ave you noticed when you do a search on Google that most results now feature what’s called the AI Overview (AIO) at the top? It’s a summary answer in response to the question or search query the user entered. Depending on the topic, relevant YouTube videos appear prominently in the AIOs. And since YouTube is the second-largest search engine next to its parent, Google, YouTube is a prime place to get great exposure when used strategically.
Unfortunately, many local businesses do not use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers, and conversions, which lead to sales.
Recently, I watched a webinar from Sterling Sky (www.sterlingsky.ca), an SEO agency that specializes in local search. It featured Jeremy Vest of Creator Unlock (www.creatorunlock.com). Here’s a summary of the two-hour webinar, plus additional tips. The link to the video is at the end.
- Under “Customize Channel,” then “Profile,” you can enter a full description explaining your business, who you help, and what types of videos will be or are included in the channel. You have 1,000 characters, so use them.
- Have an eye-catching banner (cover graphic) that depicts your brand, facility, service, agency, or location; why you are better; and how you can help. Cover dimensions are 2048 x 1152 pixels; there’s a 6 MB file size. Make sure it looks good on all devices (desktop, TV, tablet, and phone).
- Your brand’s logo icon and color scheme should be consistent throughout your website and other social media accounts.
- Don’t put text in your banner or logo that’s too small and unreadable.
- Add links to your website and other social media profiles.
- Create a “Channel Trailer.” This is a short, two- to three-minute commercial of your business or the purpose of your channel. Designate this video as the channel trailer under the “Channel Customize Channel” “Home Tab.”
- Create a “Handle” and “Custom URL” for branding.
- The hero of the video should be featured on the thumbnail. Spotlight what you’re talking about. Brand recognition comes to play here. If you’re a facility, you want to build your company brand. However, for a realtor, advisor, or service provider, you want to build a personal brand.
- The colors you use in your thumbnail make a difference. I wrote an article about color psychology that was published in the July 2025 issue of Messenger. For instance, yellow, orange, and red are colors that attract attention. Red and orange also stir up a sense of urgency. Thus, you see it used in CTA buttons.
- Besides being eye-catching, the thumbnail should be enticing. Give them a reason to watch the video.
- Be intriguing. Don’t reveal everything in the thumbnail. In other words, you don’t need the whole title of the video in the thumbnail.
- Keep in mind that you’re competing with all the suggested videos that the algorithm shows the viewer on the side.
- All videos should have a thumbnail, including shorts, because thumbnails are a stop sign for people to read the title.
It’s very easy to create a YouTube thumbnail with the free online graphic tools. Dimensions for horizontal videos are 1280 x 720 pixels and need to be under 2 MB file size. For shorts it’s 1080 x 1920 pixels (9:16 aspect ratio).
What about titles? On horizontal videos you get 100 characters for a title. Focus your main keywords in the first 50 to 60 characters for optimum visibility. Long titles will be truncated on search results and mobile devices. Put hot words in all caps; this applies to blog posts, too.
“YouTube Shorts now average 200 billion daily views and YouTube plans to integrate additional formats, such as image posts, directly into the Shorts feed. This confirms what many marketers have already observed: Shorts are now YouTube’s primary discovery surface.” -Search Engine Journal
- Shorts are easier and faster to make than longer, horizontal videos.
- Include your own captions.
- Be impactful.
- Titles should be four to six words or 20 to 40 characters.
“Being good on YouTube isn’t good enough. You have to be effective.” -Jeremy Vest
Long, Horizontal Videos
People will sit and watch a longer, explainer video if they are learning something helpful. YouTube has more watch time on TVs than on smartphones.
Optimize Horizontal Video Descriptions
- Descriptions are important because the AI search bots will grab the summaries and then feature the video if it matches the search query.
- Are hashtags still relevant? Yes, but in the descriptions only, not in the titles!
- YouTube will take the first three hashtags in the description and feature them under your title. Place hashtag-relevant keywords in your description. Furthermore, there is no limit to the number of hashtags you can have in a description.
- Don’t forget to add the relevant keyword tags (not hashtags) before you publish it. This section is below the description.
Repurpose your YouTube videos to social media. Upload videos under 15 minutes directly to LinkedIn. You can also put them at the top of articles and use the transcript as your text. Similarly, upload videos as Reels directly to Facebook or Instagram.
- Always put your location, especially the description, hashtags, and keyword tags.
- Stick to your specialty. Keep business and personal separate.
- Become a master of your topic.
- Focus on who you help and why it matters.
- Feature any local community involvement where you participate as a business.
Jeremy Vest reiterated something that I say all the time regarding your target audience: “If you try to be everything to everyone, you’ll be nothing to no one.”
Interestingly enough, the one channel that stood out for me was Extra Space Storage (https://www.youtube.com/@extraspacestorage/). Being the largest operator of self-storage facilities, their videos are professionally done; most are short commercials. However, the most popular ones are a series of stories.
People love stories! Tell stories! Make up stories! The trick here is to feature people who look like your target market(s).
Casual videos are OK for smaller facilities that may not have a budget for professional videos. Showcase storage tips, frequently asked questions (FAQs), and tell stories. Definitely show off any community service.
All in all, look at what your closest competitors are doing and create better videos more often than they do. If you need help with your video marketing strategy, visit my website and book a free Zoom call.
BEHIND YOUR SUCCESS
- Single Story
- Multi-Story
- Hallway Systems
- Climate Control
- Superwide
- Conversions
- Boat/RV
- Canopies
- Portables

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CSSA Members’ Losses Spur GoFundMe CampaignsIn March, the Canadian Self Storage Association delivered news about two losses impacting its members: the untimely deaths of a member’s facility team member and a member’s niece. Jason “Jay” Pollard, described as a warm and genuine person, possessed the natural ability to connect with customers and make them feel seen. He was a trusted facility manager who led with kindness and integrity, taking pride in his work and the property he managed. During a trip to Mexico with his daughter, a tragic accident claimed his life. This GoFundMe page has been created in his memory to help his young daughter with her future: www.gofundme.com/f/znafj-in-memory-of-jason-pollard.
An unrelated GoFundMe page has been established for Sweet Frances McAdams, the four-year-old niece of Bliss Edwards, who succumbed to injuries sustained from a tragic accident. She is survived by her four older siblings and parents. To help her family, visit https://gofund.me/cbc7d2a5f.
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Pandora Self-Storage Expands Its PortfolioPandora Self-Storage (Pandora Mini-Entrepôts) is expanding its network of storage facilities across Greater Montreal to meet growing demand from families and businesses throughout the region. The Canadian-owned and operated company currently serves Montreal residents through locations in Kirkland and Pointe-Claire, and it has a new Brossard facility opening soon at 3505 Boulevard Matte to serve the growing South Shore community. All locations offer 24/7 recorded video surveillance to help deter unauthorized access; customers receive personalized access codes for secure gate access. Climate-controlled units and packing supplies are available at all Pandora Self-Storage locations. Free moving carts and dollies are provided to make loading and unloading easier. -
Janus International Announces New Door Replacement Mobile ApplicationJanus International Group, Inc. has released Janus Rapid Replace, a mobile app designed to streamline self-storage door replacement quotes and orders. The Janus Rapid Replace app was built for self-storage owner-operators and facility managers who need a fast, reliable way to request quotes and submit orders to replace damaged or unsafe unit doors at their facilities. This first of its kind, self-storage door replacement app was built with simplicity and efficiency in mind. Janus Rapid Replace helps eliminate the guesswork and delays often associated with self-storage door replacement by guiding the user through screens to capture existing door details. The Janus Rapid Replace mobile app:
- Automates the process of door documentation,
- Streamlines the door replacement quote request process,
- Removes the guesswork thanks to it user-friendliness, and
- Eliminates (in most cases) the need for a site visit to confirm door details and measurements and can reduce the time to quote to two business days.
The R3 Program by Janus International provides solutions to help self-storage owners optimize space, maximize revenue, and improve the overall quality of existing facilities. For the past 17 years, the Janus R3 team has been serving the self-storage industry with door replacements, hallway reskins, unit remixes, and relocatable storage “MASS” (Movable Additional Storage Structures) solutions. To meet the industry’s evolving needs, Janus has expanded its R3 program to include a broader scope of services, like office remodels, roofing replacements, security system upgrades, building renovations and repairs, and more. The Janus Rapid Replace mobile app is the latest innovation from the R3 team at Janus.
For more information about the Janus International R3 Program, visit https://www.janusintl.com/self-storage/r3. To access Janus Rapid Replace on the App Store, visit https://apps.apple.com/us/app/janus-rapid-replace/id6758052520. To access Janus Rapid Replace on the Google Play Store, visit https://play.google.com/store/apps/details?id=com.janusrapidreplace.app.
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SmartStop Selected As Top Climate-Controlled Storage ProviderSmartStop Self Storage REIT, Inc. has been recognized by Newsweek readers as one of the top climate-controlled storage providers in the U.S. in the publication’s 2026 Readers’ Choice rankings. Among the companies included on the list, SmartStop was the highest ranked publicly traded self-storage provider, underscoring the strength of its brand, customer experience, and national platform.
The Newsweek Readers’ Choice Awards are based on consumer voting and reflect the opinions of customers who interact with storage providers across the U.S. SmartStop’s placement highlights growing brand awareness and reinforces the company’s reputation for delivering clean, secure, and well-maintained climate-controlled storage options in major markets throughout North America. With a presence in major markets throughout the United States and Canada, the company has invested in modern storage environments designed to help protect customers’ belongings from extreme temperatures and humidity. As the highest ranked public company on the list, SmartStop stands out for its ability to deliver a consistent experience at scale while continuing to grow its presence in key markets.
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Maple Leaf Self Storage Named Official Storage Partner Of WhitecapsThe Vancouver Whitecaps FC welcomed Maple Leaf Self Storage as the club’s Official Storage Partner through the 2027 to 2028 season. As part of the partnership, Maple Leaf Self Storage served as the presenting partner of the all-Canadian “Maple Leaf Matchup” between Vancouver Whitecaps FC and Toronto FC at BC Place on Feb. 28, 2026, where the Vancouver Whitecaps FC defeated Toronto FC 3 to 0.
“We’re proud to partner with Vancouver Whitecaps FC as their Official Storage Partner and to support a club with such a strong and lasting legacy,” said Terry Thomas, president of Maple Leaf Self Storage. “As a Canadianowned company that has been serving Western Canada for over 40 years, we see this partnership as a meeting of two organizations with deep roots, pride, and a longstanding commitment to community. The Maple Leaf Matchup is a great opportunity to celebrate Canadian pride, community, and the history behind two trusted brands.”
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SmartStop Acquires Parcels For DevelopmentSmartStop Self Storage REIT, Inc. has acquired a 1.75-acre parcel of land in Edmonton, Alta., for the development of a new Class-A facility in partnership with SmartCentres. Located at 8403 127 Avenue NW, the site is near the downtown area and offers strong visibility to southbound traffic along 82 Street NW. The development plans call for a four-story building with two elevators and approximately 99,650 net rentable square feet of climate-controlled storage space. Construction is slated to begin in the second quarter of 2027; a planned soft opening will commence in the third quarter of 2028. It will serve the neighborhoods of Balwin, Delton, Elmwood Park, Killarney, Calder, Sherbrooke, and Westwood.The REIT has also acquired the 1.78-acre land parcel at 1125 Finch Avenue in Toronto, Ont., for the planned development of a Class-A self-storage facility. SmartStop will undertake the development in partnership with SmartCentres. Approximately nine miles north of downtown Toronto, the proposed development will consist of a four-story, state-of-the-art facility with approximately 100,000 net rentable square feet and 1,100 climate-controlled units. Construction is scheduled to begin in the fourth quarter of 2026 and conclude by the fourth quarter of 2027. It will serve the established neighborhoods of York University Heights, Downsview, Black Creek, Humbermede, Glen Park, and Emery.
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NationWide Self Storage Raises Funds for CharityNationWide Self Storage, which operates four facilities in British Columbia, raised $11,110 to support Covenant House Vancouver, a charity that provides safe shelter, food, health care, education, and employment support to vulnerable youth across the providence. The “Impact with Purpose Fundraiser” ran from Dec. 1, 2024, to Dec. 31, 2025. A portion of the first month for every new rental was donated even if the tenant’s first month was free. Participating facilities included 3680 E. 4th Avenue and 1223 E. Pender Street in Vancouver and 2337 King George Boulevard in Surrey. Funds raised through the campaign will help sustain these programs and expand their reach.
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Strategic Storage Trust VI Opens New FacilityStrategic Storage Trust VI, Inc., a publicly registered non-traded real estate investment trust sponsored by an affiliate of SmartStop Self Storage REIT, Inc., has opened a new Class-A facility in Toronto, Ont. Located at 1983 Kipling Avenue, the five-story, climate-controlled facility offers approximately 90,300 net rentable square feet and features modern design, enhanced security, multiple elevators, and large indoor loading bays for convenient access throughout the building. Serving customers across Toronto, Rexdale, Mississauga, Brampton, Vaughan, Woodbridge, and North York, this property is the REIT’s 50th location in Canada. -
Avenue Living Plans IPOCanadian real estate investment firm Avenue Living Asset Management Ltd. is planning initial public offerings (IPOs) for its $9.8 billion apartment-building and self-storage portfolios. It recently launched reviews of its privately owned 23,000-apartment portfolio, the Avenue Living Real Estate Core Trust, and the Mini Mall Storage Properties Trust. It expects to complete the review by the end of June.
Avenue Living executives have recommended that the two trusts go public on the Toronto Stock Exchange as real estate investment trusts (REITs). According to a press release, trustees for each portfolio are “evaluating a transition to public markets alongside other strategic alternatives to ensure the optimal structure for long-term value creation.”
The two processes are taking place independently and may result in different outcomes. The pair of offerings could create public companies worth more than $3 billion, based on the value of comparable publicly listed REITs. The Mini Mall trust has returned 11.1 percent since its inception in 2020 and acquired 3.5 million square feet of storage space over the past 12 months for $887 million. Trustees will consider all options, including takeover offers if any materialized.
Cofounders Anthony Giuffre and Jason Jogia and the executive team have significant investments and will retain their stakes if the trusts execute the IPOs, saying taking them public will give their management team additional access to capital for expansion.
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SmartStop Rings Opening Bell At New York Stock ExchangeOn April 2, 2026, SmartStop Self Storage REIT, Inc. rang the opening bell at the New York Stock Exchange (NYSE). The ceremony commemorated SmartStop’s one-year anniversary as a publicly traded company on the NYSE. Since its listing, SmartStop has continued to expand its platform, strengthen its operating capabilities, and deepen its relationships across the investment community. Over the past year, SmartStop has advanced several key strategic initiatives, including the successful transaction with Argus Professional Storage Management to further enhance its third-party management capabilities and broadened its operational footprint. -

Bliss Edwards Serves As Panelist At Vancouver Real Estate ForumSmartStop’s Executive Vice President Bliss Edwards participated as a panelist at the Vancouver Real Estate Forum on March 31 and April 1, 2026, at the Vancouver Convention Centre (West Building) in Vancouver, B.C. The panel discussion, “Exploring Alternative Assets: From Self-Storage and Seniors & Student Housing to Data Centers – Where Are Investors Flocking Next?” was held April 1.Per the discussion, there continues to be strong interest from domestic institutions and private capital in the Canadian self-storage sector, although overall participation still trails the U.S. market. Key investment drivers include stable cash flow, opportunities for operational upside, and persistent supply constraints in major markets. While valuations have increased, investors emphasized the importance of understanding the underlying story behind each acquisition; disciplined underwriting remains critical, with a focus on pursuing assets that align with long-term strategy rather than chasing every opportunity. Operational sophistication in the sector has evolved significantly, with revenue management strategies, digital marketing capabilities, and enhanced customer experience now playing a central role in driving performance. Development activity remains challenging in markets like British Columbia due to regulatory and cost barriers, but well-executed projects can deliver strong long-term value.

n 2025, Matt Buck of UltraStor proudly hosted two Young Leaders networking events on behalf of the Canadian Self Storage Association (CSSA), reinforcing a shared commitment among self-storage industry frontrunners to cultivating the next generation of leadership within Canada’s self-storage sector. Designed to bring together emerging professionals from across the sector, these events created intentional spaces for meaningful connections, conversations, and long-term relationship building.
As the self-storage industry continues to evolve, driven by technological innovation and development, shifting customer expectations, and changing real estate dynamics, the importance of strong, forward-thinking leadership has never been greater. Recognizing this, the CSSA has placed a growing emphasis on engaging young professionals and providing them with opportunities to connect with peers who are navigating similar challenges and opportunities. These Young Leaders events reflect that strategic focus of investing in people today to ensure a resilient and innovative industry tomorrow.
From the outset, the tone of the evening was open and engaging. Rather than a structured seminar or formal presentation, the event was intentionally designed to foster organic, productive conversations. Professionals attended representing storage operators, management companies, suppliers, insurance providers, and other affiliated businesses, giving them the opportunity to step away from the day-to-day demands of their roles and connect with emerging industry leaders on a more personal level.
Conversations ranged widely—from operational efficiencies and digital marketing strategies to customer experience trends and team development. Many attendees discussed how automation, online rentals, and data analytics are reshaping facility management, while others shared insights into local market conditions and expansion plans. For some, it was their first opportunity to meet peers from outside their own organization and begin to grow a network of meaningful collaborators, while for others, it was a chance to reconnect with colleagues and strengthen existing relationships.
The Whistler gathering highlighted a key reality: While companies may compete in certain markets, the entire industry benefits when professionals collaborate, share knowledge, and elevate standards together. By the end of the evening, business cards, LinkedIn profiles, and refreshments had been exchanged between new and old associates, and plans were discussed for future collaboration.
Throughout the evening, attendees shared insights into their professional journeys and the diverse paths that led them into the self-storage industry. Some came from real estate or property management backgrounds; others transitioned from finance, marketing, or operations. These varied perspectives enriched the discussion and highlighted the diverse and growing nature of the industry itself.
Participants spoke candidly about the opportunities and challenges facing their businesses and organizations. Topics included development and site acquisition in competitive markets, navigating municipal regulations, leveraging technology to streamline operations, and strengthening brand positioning. Several attendees emphasized the importance of data-driven decision-making, while others discussed how customer expectations around convenience and security are beginning to influence facility design, management styles, and service offerings.
Beyond operational discussions, the Toronto event also touched on leadership growth and development. Emerging professionals reflected on the importance of mentorship, continuous learning, and building resilient teams. Many attendees noted that while technical expertise is essential, the ability to lead with integrity, communicate clearly, and adapt to change is equally critical in today’s changing environment.
As in Whistler, the informal format encouraged open dialogue. Conversations flowed easily, with smaller groups forming and reforming throughout the evening. The result was not only expanded professional networks but also a deeper sense of shared purpose among those shaping the future of Canadian self-storage.
By connecting individuals from different segments of the industry, the Young Leaders events helped participants gain a more comprehensive understanding of how their work fits into the larger industry landscape. Operators were able to better appreciate the perspectives of suppliers and service providers, while vendors gained insight into the day-to-day realities faced by facility managers and ownership groups. These conversations foster empathy, alignment, and ultimately create more effective partnerships.
Importantly, the relationships formed at these gatherings extend beyond a single evening. Networking in a relaxed setting lays the groundwork for future conversations—whether that means seeking advice on a new development project, exploring potential partnerships and growth opportunities, or simply exchanging best practices. Over time, these connections contribute to a stronger, more cohesive industry.
For Matt Buck and UltraStor, hosting the Young Leaders gatherings was both an honor and a responsibility. Providing a welcoming environment for peers to connect aligns with the belief that a thriving industry depends on collaboration and shared learning. When emerging leaders feel supported and connected, they are better equipped to drive innovation, create growth, and uphold ambitious standards within their organizations.
These events would not have been possible without the generosity of the CSSA’s sponsors: Cowan Insurance Group, Janus International Canada, StorageVault, TBS, and Tripemco Insurance Group.
As Canada’s self-storage sector continues to expand and evolve, the need for capable, forward-thinking leaders will only increase. Initiatives like the 2025 Young Leaders events in Whistler and Toronto play a crucial role in mentoring, developing, and preparing the next generation of industry leaders. By bringing talented professionals together, encouraging dialogue, and fostering lasting relationships, the CSSA and its partners are helping to shape a vibrant and resilient future for Canadian self-storage.
Through connection, collaboration, and a shared commitment to excellence, the next generation of leaders is not only being supported, but it’s also being empowered.

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Advantage Box Co.2080 Van Dyke Place
Richmond, BC V6V 1X9
(604) 276-2000
Email: info@advantagebox.com
www.advantagebox.com -
Bluebird Storage Management31 Powerhouse Street, Suite 204
Toronto, ON M6H 0C7
(844) 855-6378
Email: info@bluebirdstorage.ca
management.bluebirdstorage.ca
CEO: Jason Koonin
Years in business: 4
Geographical area served: National -
Boxwell6672 Gunpark Drive, #100
Boulder, CO 80301, U.S.
(303) 317-5850
Email: sales@boxwell.co
www.boxwell.co -
Chateau Products, Inc.1820 47th Terrace East
Bradenton, FL 34203, U.S.
(800) 833-9296
Email: sales@chateauproducts.com
www.chateauproducts.com -
COWAN INSURANCE GROUP705 Fountain Street North
PO Box 1510, Cambridge, ON N1R 5T2
(866) 912-6926
Email: info@cowangroup.ca
cowangroup.ca
CEOs: Maureen Cowan & Martin Brodigan
Years in business: 98
Geographical area served: National + International Partnerships -
G M Packaging Ltd6880 Pacific Circle
Mississauga, ON L5T 1N8
(905) 206-0550; (800) 388-0834
Fax: (905) 206-9917
Email: sales@gmpackaging.com
gmpackaging.com
CEO: Glen McBurnie
Years in business: 24 -
Farrell Enterprises Limited -
Great Little Box Company11300 Twigg Place
Richmond, BC V6V 3C1
(604) 301-3700; (800) 661-3377
Fax: (604) 301-3747
Email: info@greatlittlebox.com
www.glbc.com
President & CEO: Robert Meggy
Years in business: 35
Geographic areas served: Western Canada and Washington State -
iBid4Storage Inc.44 Upjohn Road
Toronto, ON M3B 2W1
(647) 454-4243; (855) 402-4243
Email: info@ibid4storage.com
www.ibid4storage.com
Owner/President: Yehuda Leon Benghiat
Geographic areas served: Nationwide; International -
Janus International135 Janus International Boulevard
Temple, GA 30179, U.S.
(770) 373-5760; (866) 736-6634
Email: sales@janusintl.com
www.janusintl.com -
PTI Security Systems9160 E. Bahia Drive, Suite 100
Scottsdale, AZ 85260, U.S.
(800) 523-9504
Email: sales@ptisecurity.com
www.ptisecurity.com -
R.M. MOVING SUPPLIES PLUS LTD.5239 – 86 Street NW
Edmonton, AB T6E 6T1
(866) 469-9198
Email: rmmoving@telus.net
www.rmmoving.ca
Co-Founder/President: Randy St. Laurent
Years in business: 23
Geographical area served: West Coast and Prairie Provinces -
Self Storage Manager325 Sentry Parkway, Suite 200
Building 5 West
Blue Bell, PA 19422, U.S.
(800) 469-1740
Email: sales@selfstoragemanager.com
www.selfstoragemanager.com -
StorageVault -
Storeganise

Date: TBD, Location: TBD
Date: TBD, Location: TBD
Date: TBD
Location: Sheraton Cavalier Hotel at 2620 32 Avenue NE, Calgary, AB
Date: Sept. 8, 2026
Time: 6 p.m. to 7:30 p.m.
Location: Self Storage Association conference at Aria Resort & Casino in Las Vegas, Nev.
Details: Please plan to join us for this complimentary Canadian-Only VIP Networking Cocktail Reception.
Date: TBD, Location: TBD
Date: Sept. 10, 2026
Time: 8:30 a.m. to 9:45 a.m.
Location: Self Storage Association conference at Aria Resort & Casino in Las Vegas, Nev.
Details: All Canadian self-storage owners and staff registered to attend the SSA fall conference are welcome. To register and for more information, visit www.selfstorage.org.
Date: Nov. 3 and 4
Location: Hotel X at 11 Princes’ Boulevard in Toronto. Ont.
Date: Nov. 5, 2026
Location: The Automotive Building – Exhibition Place at 105 Princes’ Boulevard in Toronto, Ont.
Date: Nov. 6, 2026
Details: Participants take a luxury motorcoach to three unique and interesting self-storage facilities in Ontario. Snacks and lunch are provided.
For more details and to register for any of these upcoming Canadian Self Storage Association events, please visit www.cssa.ca.
Note: When contacting the hotels for your guestroom accommodations, please be sure to mention that you are a part of the CSSA group to take advantage of our special discounted guestroom rates.
PO Box 43
Rosseau, Ont.,
Canada P0C 1J0
(888) 898-8538
info@cssa.ca
www.cssa.ca

n an industry built on access, timing is everything. The ability to serve customers in the moment—leasing units, supplying operational essentials, and stocking retail shelves—is more than a benchmark in the self-storage world. It’s the promise we make every day.
We make that promise in a marketplace defined by competition.
Whether we welcome it or not, competition shapes us. It challenges our pricing, sharpens our service, and tests our resolve. Economic pressures influence decision-making. Accountability to shareholders and ownership raises the stakes. The margin for error narrows. Yet, if we’re honest, competition is not the enemy. If handled correctly, it makes us better.
The difference lies in the angle we choose.
Success hinges on the partners we select and the standards we uphold. Choosing the right partners is rarely simple. We ask the obvious questions: Do they offer what we need? Do they understand our business model? Can they help us grow?
But perhaps the most important question is quieter: Do they understand our vision?
Shared vision transforms a transaction into a relationship. Every partnership requires its own strategy, its own rhythm. But alignment, “true alignment,” is what turns effort into momentum. Going the extra mile sounds admirable, and sometimes it is. Yet sustainable success isn’t built on occasional heroics. It’s built on consistency—on partners who show up every day with solutions, optimism, and a genuine commitment to mutual growth.
Exceptional experiences matter—so does practicality. The strongest business relationships aren’t defined by grand gestures; they’re defined by reliability, collaboration, and trust. The personalities behind those partnerships are the bonus. In today’s digital-first environment, much of our interaction happens through screens. We are an email, a text, a virtual meeting away from one another. Artificial intelligence is reshaping how we communicate and operate. We must remember: Behind every keystroke is still a person, behind every decision is someone who’s accountable, and behind every success is a team.
That human element remains our greatest competitive advantage.
As we navigate an increasingly demanding landscape, let’s not lose sight of what truly drives long-term success: aligned partnerships, shared accountability, and the resilience to adapt without losing our core purpose.
The last words: Stay strong, stay accountable, and keep moving forward.
Partner up!
the Switch
- 260+ stores, Canada’s largest and best known self storage operator with 25+ years of experience.
- A platform that produces results, a team focused on delivering value and a company that gives back to Canadians.
- Leading through technology, training and team development, our culture is focused on delivering the very best to our customers and giving you back TIME!





































































