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Illustration of Pheonix and mountain range
Gray phoenix
The Capital of Self-Storage Phoenix Rising
MSM logo
September 2023
Meet The Team
Who is Modern Storage Media (MSM)?
Travis M. Morrow headshot
Travis M. Morrow
CEO
Poppy Behrens headshot
Poppy Behrens
Publisher
Lauri Longstrom-Henderson headshot
Lauri Longstrom-Henderson
Director Of Sales & Marketing
Jeffrey Pettingill headshot
Jeffry Pettingill
Creative Director
Erica Shatzer headshot
Erica Shatzer
Editor
Barbie Boyle headshot
Barbie Boyle
Circulation & Online Sales Coordinator
Jim Nissen headshot
Jim Nissen
Design Director
Brad Hadfield headshot
Brad Hadfield
Web Manager / News Writer
We are a forward-thinking team of knowledgeable professionals with more than 20 years of experience in self-storage. Through modern technology, we reliably deliver high-quality content and cutting-edge advertising opportunities. We strive to provide clarity in a rapidly changing industry by informing others with expert insights, accurate data, and authentic products. We are Modern Storage Media.
Poppy Behrens in dress, smiling with arms crossed
New Vision, New Version
W

hen MiniCo Insurance’s founder Hardy Good started producing a monthly newsletter to promote the company’s self-storage insurance products back in 1979, he had no way of knowing that Mini-Storage Messenger, “the original voice of the self-storage industry,” would become the most respected trade magazine within the steadily growing asset class. As its page count, issue frequency, and number of subscribers increased, Mini-Storage Messenger gradually developed into a full-fledged publication with a publishing department dedicated to its continued success and the development of additional storage-specific educational resources.

Now, more than 43 years and 40,000-plus pages later, Messenger magazine has once again been upgraded! Under new ownership, Mini-Storage Messenger has a new outlook and a new name, Modern Storage Media (MSM). To complement that progression, MSM has modernized its print and digital publications with a technology-focused approach and new features that elevate the reading experience for subscribers and advertisers alike. Though pushing the publishing envelop with advanced formats, MSM remains committed to providing high-quality content and sharing exclusive breaking news on its enriched website ModernStorageMedia.com. There’s no longer a need to scour the web for storage-related information, The Truth Is Right Here.

As MSM turns the page on its past as a publisher and transforms into a modern media company, it is elated to better serve the self-storage industry through its redesigned publications, revolutionary offerings, and website.

Welcome to our new chapter!

Poppy Behrens signature
Poppy Behrens
Publisher
MSM logo
MSM new website mock
All New Website
The Messenger website is all new, with a modern design befitting of the name Modern Storage Media!
In addition to fresh content that you won’t find anywhere else, you’ll have access to:

  • Breaking news updated daily
  • Real-time sales and acquisitions updates
  • A newly redesigned calendar of events
  • Enhanced promotional opportunities for advertisers

The website also enables readers to submit news, events, and article ideas. Don’t forget to browse the MSM Store for dozens of exclusive, storage-specific publications, including three of the industry’s most trusted resources: the annual Self-Storage Almanac, The RV & Boat Development Handbook, and the annual Expense Guidebook. New publications are frequently added to its extensive list of offerings!

Good things
come in
flat
packages.

Foldable storage, delivered to your door.

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Restore. Rebuild. Replace.
The GRASS is always GREENER under
MASS Relocatable Storage Units
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That’s greener for you, and your pockets!
To learn more about MASS Relocatable Storage Units and R3, click the button or call 770-637-3300 today.
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Want better returns? StoragePRO® brings it. We’ve got all of the same capabilities as the other guys – PLUS a storage owner’s pedigree – that’s how we got our start. Today, we’re America’s leading independent self-storage property management company. That translates into relationships you can trust, attentiveness and active management to make you feel like you’re no longer an underdog. You’re never just another number to us. There’s BIG Storage, Then There’s StoragePRO® – Scan our QR code to start your FREE Business Analysis valued at $500!
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Management, Training, Consulting, Feasibilities, Development, Acquisitons
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M Inside
Pheonix Rising
Cover Story
Phoenix Rising
The Capital Of Self-Storage
By Brad Hadfield
Page 82
Feature
Standards To Streamline The Selection Process
By Jerry LaMartina
Page 76
Operations
DATA
Page 60
Data Sharing Benefits The Industry And Individuals
By Brad Hadfield
Page 64
Shortcuts Can Lead To Dead Ends
By Brad Hadfield
Page 71
To submit story ideas, go to www.modernstoragemedia.com or click the button below:
You Play
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man swinging a golf club
You Play
We Manage
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Platinum is on the forefront of technology with an extensive tech suite, in house call center and national brand.
READY TO GET STARTED? CALL: 949-627-5887 or EMAIL: BizDev@PlatinumStorage.com
www.platinumstorage.com | 4920 Campus Drive, Suite A, Newport Beach, CA 92660
Development
Investment
Taming Inflation And The Capital Markets
By Neal Gussis
Page 108
Market Sentiment Remains Optimistic
By Chris Sonne
Page 111

Advertiser Index

The stars have aligned…
Shine brighter than before by joining Storelocal®
From Site to Finish
Stor Self Storage
SBS Construction can turn your project into A practical and profitable reality.
SBS Construction: Over 27 Years in Business
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Corporate Office:
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830-388-7620
Regional Office:
38418 W. Airline Dr.,
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225-475-9720
AREAS OF OPERATION
TEXAS • LOUISIANA • NEW MEXICO • COLORADO • KANSAS • MISSOURI • TENNESSEE • NORTH CAROLINA • SOUTH CAROLINA • GEORGIA • FLORIDA • ALABAMA • MISSISSIPPI • ARKANSAS • OKLAHOMA
M icon
Chief Executive Opinion
Travis Morrow as a popular meme with Phoenix is the Capital of Self Storage Change My Mind written on a banner
I

’m from Arizona, so you could say I’m biased, but in my experience, Phoenix has a dense population of industry vendors, leaders, publications, and operators. More so than anywhere else in the country.

Travis Morrow is the CEO of Modern Storage Media and Storelocal Corporation.
He’s also the president of National Self Storage.
Messenger logo
Vol. 1 No. 1 • September 2023
  • PUBLISHER

    Poppy Behrens

  • Creative Director

    Jeffry Pettingill

  • Director Of Sales & Marketing

    Lauri Longstrom-Henderson
    (800) 824-6864

  • Circulation & Marketing Coordinator

    Barbie Boyle
    (800) 352-4636

  • Editor

    Erica Shatzer

  • Web Manager / News Writer

    Brad Hadfield

  • Design Director

    Jim Nissen

  • Storelocal® Media Corporation

    Travis M. Morrow, CEO

  • Websites

    www.ModernStorageMedia.com
    www.selfstoragenow.com

  • Visit Messenger Online!

    Visit our Self-Storage Resource Center online at
    www.ModernStorageMedia.com
    where you can research archived articles, sign up for a subscription, submit a change of address.

  • MSM Logo
  • All correspondence and inquiries should be addressed to:
    Modern Storage Media
    PO Box 608
    Wittmann, AZ 85361-9997
    Phone: (800) 352-4636
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M icon
Publisher’s Letter
It’s Showtime!
W

elcome to the all-new Messenger! After much anticipation, the time has finally arrived to share this cutting-edge version of the magazine with you!

Whether you are holding a pristine print copy or scrolling through the advanced digital edition, there are numerous modernizations throughout its pages to uncover. You’ve likely already noticed our new company name, Modern Storage Media, or MSM for short, and the magazine’s abridged title, Messenger—both of which align with our renewed emphasis on delivering timely, relevant, and expanded content aimed at enabling you to improve operations at your self-storage facilities.

Poppy Behrens headshot
It’s Showtime!
Poppy Behrens headshot
W

elcome to the all-new Messenger! After much anticipation, the time has finally arrived to share this cutting-edge version of the magazine with you!

Whether you are holding a pristine print copy or scrolling through the advanced digital edition, there are numerous modernizations throughout its pages to uncover. You’ve likely already noticed our new company name, Modern Storage Media, or MSM for short, and the magazine’s abridged title, Messenger—both of which align with our renewed emphasis on delivering timely, relevant, and expanded content aimed at enabling you to improve operations at your self-storage facilities.

M icon
Operations
Combat Corruption
Managing Your Cybersecurity Risks
By Zach Fuller
S

elf-storage companies are rapidly adopting digital systems to improve their operations. The implementation of technology in self-storage facilities has led to numerous conveniences for both facility operators and tenants.

The modernization involves streamlining tasks such as renting procedures, accepting payments through online portals, implementing mobile access control, and leveraging video surveillance. By transitioning to online services, storage providers can not only enhance the customer experience but also systemize operations and enhance physical security measures. Leading vendors in this arena include SiteLink, Yardi, and storEDGE, all of which offer comprehensive digital management tools.

Through these vendors’ services, self-storage companies can create a seamless digital experience for their clients, with the intent of keeping sensitive data protected from potential cybersecurity threats. However, with this digitalization comes vulnerabilities and an increased risk of cyberattacks. From individual operators to the largest companies, the self-storage industry is realizing that it is not immune to the threats posed by cybercriminals.

Messenger logo
Thanks for reading our September 2023 issue!