MSM logo
Digital Media Planner 2024
Messenger (formerly Mini-Storage Messenger)
MESSENGER magazine cover
Published since 1979, Messenger has become the most respected international business magazine of the self-storage industry, delivering timely, relevant, informative content that enables owner-operators to improve their businesses. And through its September 2023 redesign, Messenger now offers subscribers a cutting-edge reading experience!

Available in print and a scrolling digital format, the 128-page, modernized magazine covers a wide variety of self-storage-related topics that are separated into four industry-focused sections: operations, data, development, and investment. Each issue of Messenger also features regular columns that our readers enjoy, such as “Storage Stats,” “Who’s Who in Self-Storage,” “Women in Self-Storage,” “Chief Executive Opinion,” “Groundbreaking Development,” and “The Last Word.”

A one-year subscription to Messenger consists of 12 issues, including annual editions of the industry’s highly anticipated Buyer’s Guide, Top Operators, Manager of the Year, and Facility of the Year volumes.

For advertising inquiries click here.

  • Circulation
    Digital Preview edition sent to 28,000 per month
  • Frequency
    Twelve issues per year, including annual Buyer’s Guide
  • Target Audience
    Self-storage owners and other professionals interested in developing, operating, or investing in self-storage facilities
  • Bonus Circulation
    Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers
  • Print Subscriptions
    $59.95 per year
  • Digital Subscriptions
    $21.95 per year
  • Combo Subscription:
    $69.95 per year
  • Single Copy Price:
    $7.95
Messenger

(Print and responsive digital editions)

Premium Positions
1x
3x
6x*
12x*

Inside Front Cover
$4350
$3828
$3515*
$2840*

Page One
$4350
$3828
$3515*
$2840*

Across from TOC, CEO, PUB Note
$4085
$3595
$3320*
$2685*

Inside Back Cover
$4350
$3828
$3515*
$2840*

Back Cover
$5025
$4422
$4014*
$3234*

Standard Positions
1x
3x
6x*
12x*
2 – Page Spread
$7050
$6204
$5511*
$4416*
Full Page
$3825
$3360
$3127*
$2534*
2/3 Page Vertical
$2950
$2596
$2480*
$2022*
Half Page Horizontal
$2750
$2420
$2332*
$1905*
1/3 Page
$2275
$2002
$1981*
$1628*
Vertiqul Enhancements: $500 / issue
* Includes Enhancement
Self-Storage Almanac
Almanac cover
Alamanc inside pages
The Self-Storage Industry’s Leading Source for Trends, Analysis, and Data!

The 2023 Self-Storage Almanac features the most up-to-date data, trends, and analysis self-storage owners, operators, investors, developers, and appraisers.

NEW in 2023: RV and boat storage data, trends, and analysis added. 

Included: Occupancy rates, market supply and demand, property valuation, capitalization rates, financing, facility data by state, top operators, market share, economics and demographic trends impacting self-storage, customer analysis, business customer data, rental rates and duration, payment methods, features desired by customers, effective marketing methods, security trends, and much more.

PLEASE NOTE: The digital edition of the Almanac is readable online only. It cannot be printed or downloaded as a PDF.

For advertising inquiries click here.

  • Frequency:
    ANNUAL
  • Publication:
    December 2023
  • Target Audience
    U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives
  • Digital Only
    $174.95
  • Print Only
    $199.95
  • Print + Digital
    $254.95
Self-Storage NOW!
Self Storage Now Cover
Self-Storage NOW! is our free digital publication distributed to self-storage state association members and our digital subscribers. Editorial content focuses on management and operations topics. Reach 28,000+ storage professionals with advertising opportunities in this publication! Marketing opportunities include all the advertising options available for Messenger digital from pop-ups to videos, and much more! PLUS, link directly to your website or landing page.

For advertising inquiries click here.

Frequency
FEB / MAY / AUG / NOV

Subscriptions
Complimentary to qualified self-storage owners, facility managers, and other industry professionals

Distribution
28,000 Digital Per Month

Target Audience
U.S. self-storage facility managers, owners, managing partners, and property management executives

Self-Storage Now

(Responsive digital editions)

Premium Positions
1x
3x

Page One
$3215
$2540

Top of TOC
$3215
$2540

Top Pub Letter
$3215
$2540

Final Page
$3714
$2934

Standard Positions
1x
3x

Full Page
$2827
$2234

Half Page Horizontal
$2032
$1605

1/3 Page Horizontal
$1681
$1328

Vertiqul Enhancements: $300 / issue
Self-Storage Canada
Self Storage Canada
Interested in reaching the Canadian self storage market? We produce the official publication for the Canadian Self Storage Association. Get your marketing message in the hands of all their members and additional subscribers. This publication is delivered via print and digital so your products receive double exposure.

For advertising inquiries click here.

Frequency
JAN / JUN / OCT

Circulation
Projected at 3,500

Digital Subscriptions
$19.95

Target Audience
The official publication of the Canadian Self-Storage Association and the only publication focusing on the growing Canadian self-storage market.

Self-Storage Canada

(Print and responsive digital editions)

Premium Positions
1x
4x

Inside Front Cover
$1607
$1270

Page One
$1607
$1270

Inside Back Cover
$1607
$1270

Back Cover
$1857
$1467

Standard Positions
1x
4x

2 – Page Spread
$2605
$2058

Full Page
$1413
$1117

Half Page Horizontal
$1016
$802

1/3 Page
$840
$664

Vertiqul Enhancements: $300 / issue
Specialty Publications
Law & Storage

Self-Storage Legal Issues

Law & Storage

RV & Boat Storage Development Handbook

Law & Storage

Self-Storage Expense Handbook

Law & Storage

Developing Specialty Storage

Law & Storage

Development Handbook for Self-Storage

Law & Storage

Top Operators Kit

For advertising inquiries click here.
Website Opportunities
MSM Website mock
Our website features robust content, videos, and resources for the self-storage industry. There are many features that will engage new visitors and draw our existing audience back again and again. For vendors like you interested in reaching self-storage buyers, we now have more online advertising opportunities!
  • 15,000
    Page views/month
  • 11,000 visitors
    Per month
    (84% new)
  • Time on site
    2:26
Home Page Opportunities
  • Pop-up ad
  • 728×90 Banner ad
  • 300×600 Vertical banner ad (Referred to as a “Half-Page” or a “Monster” ad)
  • 300×300 Square ad
  • Sponsored Content – Promote your content or article on the home page! Image space included.
Run-of-Site Opportunities*
  • 300×600 Vertical banner ad (Referred to as a “Half-Page” or a “Monster” ad)
  • 1200×90 Floor banner ad
    This ad spans the width of the website!
Topic Page Sponsorship Banners

Our website content is segmented by topic category to help direct site visitors to the content they are most interested in. By sponsoring the Topic pages, you can target your message based on site visitor interest!

Size: 728×90 Banner ad

Available Topic Pages Include:
  • Architecture
  • Construction & Development
  • Due Diligence
  • Facility Maintenance
  • Facility of the Year
  • Financing
  • Helping Hands
  • Insurance & Risk Management
  • International
  • Investing in Self-Storage
  • Legal Issues
  • Who’s Who in Self-Storage
  • Management
  • Manager of the Year
  • Marketing
  • Operations
  • Portable Storage
  • Relocatable Units
  • RV & Boat Storage
  • Sales & Acquisitions
  • Security
  • Specialty Storage
  • Technology
  • The Last Word
For advertising inquiries click here.
Newsletter Email Marketing Opportunities
  • Over 200,000
    Emails sent per month
  • 99.7%
    Delivery Rate
  • Social Post
    w/every email to 6,000
  • 20,000
    Social post impressions per month
MSM Xtra
MSM Xtra $1,600/run

Email one of your articles to 20,000 of our digital subscribers AND, get the email address for every contact who clicked on your links!

Package includes: Email to 20,000 subscribers with your article, banner ads and links; article posting on our new website; detailed email report; and Excel spreadsheet with contact emails who clicked on your links in the email.

MSM Vendor Insights
MSM Vendor Insights $1,250/run

Package includes: Email to 20,000 subscribers with your company’s content; banner ads and links; detailed email report; Excel spreadsheet with contact emails who clicked on your links.

MSM Weekly
MSM Weekly $1,250/run

The Messenger Weekly e-newsletter is delivered to more than 20,000 subscribers. Button ads linking to your website are available in a variety of sizes and available in a variety of options, both of which link directly to your website.

MSM Weekend logo
MSM Weekly $1,250/run

The Messenger Weekend is delivered to 20,000 subscribers every Saturday morning, providing a roundup of all the week’s biggest headlines. Image ads linking to your website are available in a variety of sizes which link directly to your website.

For advertising inquiries click here.
Special Print Opportunities
Sponsored Content
Sponsored Content

This two-page article about your company written by our writer includes photos and contact information for your company, and will appear in both the print and the digital version of Messenger. Digital article includes link to your website. Package includes 1,000 reprints for marketing purposes.

For advertising inquiries click here.

Digital Enhancements
Print Ad As-is
Below is an example of a print advertisement with no enhancement.
Standard responsive ad
Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine.
Noke Smarty Entry logo
Blue quote marks
We enhanced our portfolio with Janus and Nokē smart locks, because investing in our facilities is integral to delivering an excellent customer experience.”

‑ Don Clauson / CEO, Strat Property Management Inc.
To learn more about Nokē Smart Entry, click the button to schedule a demo or call 770-629-9040.
Responsive ad with animation
Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of animated ads are available in each digital edition.
Noke Smarty Entry logo
Blue quote marks
We enhanced our portfolio with Janus and Nokē smart locks, because investing in our facilities is integral to delivering an excellent customer experience.”

‑ Don Clauson / CEO, Strat Property Management Inc.
To learn more about Nokē Smart Entry, click the button to schedule a demo or call 770-629-9040.
Responsive ad with video
Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of video ads are available in each digital edition.
Noke Smarty Entry logo
Blue quote marks
We enhanced our portfolio with Janus and Nokē smart locks, because investing in our facilities is integral to delivering an excellent customer experience.”

‑ Don Clauson / CEO, Strat Property Management Inc.
To learn more about Nokē Smart Entry, click the button to schedule a demo or call 770-629-9040.
Sponsored Edition Wrapper
Below is an example of what a Sponsored Edition Wrapper looks like in our digital edition. A sponsored edition is a great way for you to wrap our magazine with your branding and be able to share with your own audience of customers, employees, or shareholders.

Click the button below to view our current digital edition.

Spotlight Profile
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.
This issue of the all-new digital publication of MESSENGER magazine is brought to you by Janus International R3!
Janus International R3
The scrollable format provides you with more control without flipping. Enjoy the latest issue on any device!
Custom Publishing
Special creative services are available for marketing materials.
This includes but is not limited to
  • Vendor Spotlight
  • Corporate Profile
  • Custom Reprints
  • Custom Company Catalogs
  • Custom Periodicals
  • Custom Books
For advertising inquiries click here.
Print Specifications
Advertising print sizes are the same for all publications.
Space Size
Width
Depth

2 Page Spread
(Trimmed size)
16.75″
10.875″

(Bleed size)
17.25″
11.125″

(Live Area)
15″
9.75″

Full Page
(Trimmed size)
8.375”
10.875”

(Bleed size)
8.625”
11.125″

(Live Area)
7.5”
9.75″

2/3 Page
(Vertical)
4.6375”
9.87”

1/2 Page
(Horizontal)
7.375”
4.75”

1/3 Page
(Square)
4.6375″
4.75”

Submit all digital ads via email to lauri@modernstoragemedia.com.

Preferred print formats are press-ready PDFs or 300 DPI JPGs.
All images must be no less than 300 DPI at 100% final size.

Enhanced advertisements require packaged files, or native files including all layers and embedded fonts, images and elements. Contact your sales representative for specific instructions and acceptable file types.

Ads that do not meet the required specifications will be returned for re submission. If required, and if possible, graphic design to alter supplied materials to meet the specifications is available for $100 per instance.

Modern Storage Media offers ad creation, production, ad reprints and bulk subscriptions for Mini-Storage Messenger. Contact your sales representative for details.

Print Advertising Pricing
Messenger

(Print and responsive digital editions)

Premium Positions
1x
3x
6x*
12x*

Inside Front Cover
$4350
$3828
$3515*
$2840*

Page One
$4350
$3828
$3515*
$2840*

Across from TOC, CEO, PUB Note
$4085
$3595
$3320*
$2685*

Inside Back Cover
$4350
$3828
$3515*
$2840*

Back Cover
$5025
$4422
$4014*
$3234*

Standard Positions
1x
3x
6x*
12x*
2 – Page Spread
$7050
$6204
$5511*
$4416*
Full Page
$3825
$3360
$3127*
$2534*
2/3 Page Vertical
$2950
$2596
$2480*
$2022*
Half Page Horizontal
$2750
$2420
$2332*
$1905*
1/3 Page
$2275
$2002
$1981*
$1628*
Vertiqul Enhancements: $500 / issue
* Includes Enhancement
Self-Storage Now

(Responsive digital editions)

Premium Positions
1x
3x

Page One
$3215
$2540

Top of TOC
$3215
$2540

Top Pub Letter
$3215
$2540

Final Page
$3714
$2934

Standard Positions
1x
3x

Full Page
$2827
$2234

Half Page Horizontal
$2032
$1605

1/3 Page Horizontal
$1681
$1328

Vertiqul Enhancements: $300 / issue
Self-Storage Canada

(Print and responsive digital editions)

Premium Positions
1x
4x

Inside Front Cover
$1607
$1270

Page One
$1607
$1270

Inside Back Cover
$1607
$1270

Back Cover
$1857
$1467

Standard Positions
1x
4x

2 – Page Spread
$2605
$2058

Full Page
$1413
$1117

Half Page Horizontal
$1016
$802

1/3 Page
$840
$664

Vertiqul Enhancements: $300 / issue
Contact
For advertising inquiries click here.