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INNOVATION Spotlight
Two men standing next to cardboard boxes labeled "Instaboxx," with an abstract painting in the background.
Instaboxx co-founders Carmen Mirabella and Larry Balaban
A smartphone showing a home inventory app next to a computer screen showing an "Instaboxx AI" upload dashboard.
SecureInventory, powered by InstaBoxx and offered by SecureLease
Product:
Operator and Tenant Visibility Tools
SecureInventory and SecureSCOPE by SecureLease
By Brad Hadfield
S

ecureLease, part of the On The Move Insurance platform, is always on the lookout for ways to make life easier for operators and tenants. Like many platforms today, that means integrating AI, but SecureLease is taking a more measured approach, focusing on where it actually fits into the day-to-day operations of a facility.

The company has added two new tools to its toolbox: SecureSCOPE and SecureInventory. One gives operators more visibility into performance. The other gives tenants more visibility into what’s in their units and packed boxes.

Seeing The Full Picture
For operators, one of the biggest challenges isn’t just running a tenant protection program—it’s understanding how it’s performing. SecureSCOPE helps close that gap. “Our new reporting and analytics platform integrates with most facility management software systems, giving operators a clearer view into participation, trends, and overall program performance,” says Stacie Maxwell, director of insurance.

Instead of relying on scattered data or gut feel, operators can see what’s working, what isn’t, and where there may be opportunities to improve results across locations. It’s a shift from reactive management to something more informed and, ideally, more predictable. “It will also support healthier revenue performance over time,” adds Maxwell.

Stacie Maxwell
Director of Insurance: Stacie Maxwell
What’s In The Box?
It’s a line most of us recognize from the movie “Seven,” but it’s also a very real problem for renters. So, while SecureSCOPE focuses on the operator side, SecureInventory brings something new to the tenant experience.

Powered by InstaBoxx, the AI-assisted tool allows renters to create a digital inventory of the items they place in storage. But it’s more sophisticated than that. The digital inventory is created simply by taking a photo of the items being placed in a box. The app instantly categorizes those items with photos, descriptions, and estimated values.

Now, instead of guessing what’s in a unit or tearing through boxes months later looking for one specific item, tenants have a live, organized, and searchable record of their belongings. If they remove or add an item from a box or unit, they simply change it on the app, keeping the inventory constantly up to date. The inventory remains accessible throughout the rental period and can be downloaded after move-out, giving renters a level of visibility they typically don’t have.

“These features take time to develop, but they feel obvious once you see them in action.”

—Stacie Maxwell
“We are very excited to partner with SecureLease,” said Larry Balaban, CEO of InstaBoxx, which was featured in the August 2025 edition of this column; at the time, highlighting this AI feature was off the record. “With SecureInventory, our companies are breaking new ground in tenant protection and insurance in this industry by bringing real-time inventory, visibility, and value tracking to the storage experience.”

For operators, it also adds another layer of value to the offering—one that can help differentiate their facility in a competitive market. “It’s a notable shift,” says Maxwell, pointing to a long-standing gap in the storage experience. “Inventory has always been the tenant’s responsibility—or more accurately, their problem. Tools like this provide a solution in a way that benefits both sides.”

Feeling The Results
For Maxwell, the continued expansion of SecureLease offerings reflects a broader shift in what operators actually need from their vendors. “Tenants may never see the names behind the services and tools a facility uses, but they absolutely feel the results,” she says. “When something works well, the operator earns the praise. When it doesn’t, the operator absorbs the frustration.”

That reality, she adds, is what continues to drive the company’s approach. “Operators need solutions that do more than simply check a box,” Maxwell says. “They need tools that help them protect tenants, support staff, improve documentation, and create a more professional, value-driven rental experience, while also reducing expenses and increasing revenue.”

Where AI Fits
AI has become a buzzword across every industry, but in self-storage its value is starting to take a more practical shape. Tools like SecureInventory don’t replace the fundamentals, rather they support them. They make it easier for tenants to stay organized and for operators to deliver a smoother, more transparent experience.

And paired with stronger reporting through platforms like SecureSCOPE, they give operators a clearer understanding of how their programs are performing behind the scenes.

Concludes Maxwell, “These features take time to develop, but they feel obvious once you see them in action.”

At the recent ISS conference in Las Vegas, that reaction was apparent. Operators weren’t asking what the products do—they were asking how quickly they could roll them out.

Brad Hadfield is MSM’s lead writer and website manager.
A computer monitor displaying the "Secure Studio ProShop" website template showing kit materials and business cards.
New Product
SecureLease has also just released SecureStudio, an exclusive storefront where company clients can order SecureLease materials or create custom products for their own brand. The biggest plus: They’re able to leverage SecureLease’s large scale pricing. “This is a big win for smaller operators who often pay a premium for branded materials,” says Maxwell. “By leveraging our client base, we’re able to get their pricing closer to what larger operators receive. And when you add in free shipping for orders over $50, it’s a big win for every one of our clients.” While it may not be an AI innovation, that’s an A-plus in anyone’s book.
Location: Boerne, Texas
Phone: (830) 443-3023