Section 4 | Economics & Demographics
bar chart graphic with men and women on each bar as well as growing line graphs overlaid on top
T

he U.S. economy is vast and diversified, with a gross domestic product (GDP) of over $30.6 trillion. Governments, businesses, and investors closely watch the economy’s performance to guide their decisions, relying on indicators such as the cost of capital, building costs, supply chain conditions, and the state of the labor market. Consumers are also influenced in their financial decisions by factors such as housing costs, inflation, and interest rates.

Voters named the economy as their top issue in the 2024 presidential election, setting high expectations for the new administration. President Trump was elected on a platform that included a host of measures designed to improve affordability and promote economic growth. Taking office in January 2025, the Trump administration inherited a high-performing economy featuring resilient consumer demand, strong corporate profitability, and a solid labor market.

After contracting in the first quarter, the economy showed remarkable resilience in 2025. GDP grew at an annualized rate of 3.8 percent in the second quarter and 4.3 percent in the third quarter, the latter marking the fastest pace in two years. This robust expansion, propelled by a jump in consumer spending and a surge of investment related to artificial intelligence (AI), came despite headwinds including a slowing labor market, persistent inflation, and trade policy turbulence.

Those headwinds have contributed to negative public perceptions of the economy, which have persisted despite strong growth. According to a December 2025 Gallup poll, 47 percent of adults describe current economic conditions as “poor,” the highest reading since September 2024. More than two-thirds (68 percent) say that economic conditions are getting worse, compared to 29 percent who say they’re getting better.

Inflation, boosted by tariff-related cost increases, remained a continued point of stress in 2025. While inflation is dramatically down from its peak of more than 9 percent in 2022, slowing wage gains and a softening job market are placing pressure on the American consumer. The core personal consumption expenditures (PCE), which excludes food and energy prices, showed an annual rate of 2.8 percent, above the Federal Reserve’s 2 percent long-term target.

The federal government experienced its longest shutdown in history, lasting 43 days from October 1 to November 12, as Congress failed to pass appropriations bills for the 2026 fiscal year. The impasse led to an estimated 1.4 million federal employees being furloughed or working without pay, disrupting government services. It also halted the collection of economic data by federal agencies, delaying the release of various reports and likely distorting the results. This has undermined confidence in key indicators such as GDP growth and inflation.

Economic Growth
Real gross domestic product (GDP) measures the inflation-adjusted value of the goods and services produced by the economy. The percentage that GDP grew or shrank from one period to the next is viewed as a key barometer of economic health.

The economy started the year on shaky footing, with real GDP contracting by an annualized rate of 0.6 percent in the first quarter of 2025. This decline was driven by companies ramping up imports in anticipation of new tariffs; imports are subtracted from the calculation of GDP. Growth rebounded strongly in the following two quarters. Third-quarter growth of 4.3 percent far exceeded analyst forecasts of 3.2 percent.

See Table 4.1.

Table 1.4 - Facility Data by State (TractIQ)
The jump in the third quarter was fueled by increases in consumer spending, exports, and government spending, and it was partially offset by a decline in investment, according to the U.S. Bureau of Economic Analysis. Even including the first-quarter contraction, the economy grew by an average annual rate of 2.5 percent in 2025, on par with the 2.4 percent pace observed in 2024.

U.S. equities rebounded strongly from tariff-related volatility early in the year. Stock markets reached record highs during the fourth quarter, with the benchmark S&P Index registering a year-to-date gain of around 16 percent as of Dec. 12, 2025. Earnings growth for the S&P 500 is estimated at 8.3 percent year over year for the fourth quarter, according to FactSet.

Tariff policy featured prominently in 2025’s economic news, with President Trump announcing sweeping import duties on April 2. These included a 10 percent baseline tariff on nearly all countries, with additional “reciprocal” tariffs on roughly 90 countries ranging as high as 50 percent. The most aggressive tariffs were largely withdrawn after the news triggered severe volatility in global markets, including the U.S. Treasury market.

With many trade disputes still unfolding, the U.S. approached the end of 2025 with an overall average effective tariff rate of 16.8 percent, the highest level since 1935, according to the Yale Budget Lab. The Lab estimates that if the 2025 tariffs remain in place, they would raise more than $2.7 trillion in revenue over 10 years, although that sum would be partially offset by declines in tax revenue stemming from lower economic growth. Tariff disputes notably affected trade with China, the European Union, Canada, and Mexico during the year.

One of the stated goals of the tariff package was to revitalize U.S. manufacturing, but roughly 67,000 fewer Americans were employed in manufacturing in November than in April, per data from the Bureau of Labor Statistics. Total manufacturing construction spending also declined over the course of the year. Despite this, manufacturers are making ambitious capital spending commitments. One analysis found that companies announced a total of $1.2 trillion in planned investments in U.S. production during the first eight months of 2025.

In July, the legislation known as the “One Big Beautiful Bill” was signed into law, with provisions that included permanently extending many of the tax cuts and reforms from the Tax Cuts and Jobs Act of 2017. One of the largest tax cuts in American history, the bill is projected to reduce federal tax revenue by $5 trillion from 2025 through 2034, according to the Tax Foundation.

The impact of severe weather was relatively muted in 2025, as no hurricanes made landfall in the continental U.S. for the first time since 2015. However, Southern California experienced a series of wildfires in January that killed at least 30 people and caused tens of billions of dollars in property damage.

The construction industry is a major contributor to the overall economy, accounting for 4.5 percent of GDP and employing over 8 million people. Construction spending during August 2025 was estimated at a seasonally adjusted annual rate of $2.17 trillion. During the first eight months of the year, construction spending totaled $1.43 trillion, down 1.8 percent from the same period in 2024, according to the Census Bureau.

Business investment has been strong this year, with real nonresidential investment surging by 9.5 percent in the first quarter as companies scrambled to prepare for tariff shocks. That figure stayed high at 7.3 percent in the second quarter, then fell to 2.8 percent in the third quarter. Investments in digital transformation and AI contributed to overall business investment, but investment in structures has declined consistently since the start of 2024.

Consumer spending was resilient throughout most of the year, although pressure on household budgets is making many consumers more price sensitive. Total credit and debit card spending per household was up 1.3 percent year over year in November 2025, according to Bank of America data. Consumer demand kept the auto industry healthy despite challenges, including tariff headwinds. New-vehicle sales were expected to total 16.3 million for 2025, rising 1.8 percent year over year, according to Kelley Blue Book estimates.

Despite steady spending, consumer confidence weakened for a fifth consecutive month in December, according to The Conference Board. Consumer spending in 2025 tended to shift away from pricey, discretionary activities, and consumers registered greater caution about their plans for buying big-ticket items for the following six months. Views on current business conditions turned mildly pessimistic for the first time since September 2024.

REIT Performance
The FTSE Nareit All Equity REIT index posted a total return of 2.25 percent in November and 4.5 percent year to date (YDT). The self-storage index recorded a negative 1 percent return in November and negative 7.1 percent YDT.

See Table 4.2

Table 4.2 - Investment Performance by Property Sector and Subsector
Real estate investment trusts (REITs) offered solid operational performance in 2025 despite economic and financial market volatility, continuing a trend of the past several years, according to analysis by the National Association of Real Estate Trusts (Nareit).

As of the third quarter, U.S. public equity REITs registered 5.2 percent growth in year-over-year net operating income (NOI) and 2.8 growth in same-storage NOI. More than 60 percent of REITs saw positive growth in year-over-year NOI, while more than 50 percent had gains in same-store NOI. Nareit also pointed out that REITs have maintained well-structured balance sheets with low leverage.

Self-storage REIT performance was weaker, with the ongoing downtown in the U.S. housing market weighing on revenue. Nareit reported that NOI for self-storage REITs rose 3.9 percent year over year in the third quarter, while same-store NOI declined 1.4 percent. Year-to-date returns for self-storage REITs were down 8.1 percent as of Dec. 1, 2025.

Self-storage demand suffered in 2025 as a result of the largely “frozen” housing market. People’s need for short-term storage when they move is a key driver of self-storage demand, but the U.S. home turnover rate has hovered near 30-year lows for two years as a result of higher mortgage rates, reducing this demand.

Another factor is that the percentage of consumers using self-storage as temporary storage while moving is declining. A UBS Evidence Lab survey found that people using self-storage for this purpose was 35 percent in the third quarter of 2025, below the long-term average of 37 percent and down from the peak of 41 percent in the third quarter of 2020.

The housing market will likely need to recover to reignite self-storage demand. Despite this, some tailwinds have appeared. Long-term apartment renters who can’t afford to buy a home are helping to support storage demand when they undergo life events such as marriage and relocation for work. The UBS survey also found that an increasing share of people are using self-storage as temporary storage while remodeling.

Prices And Consumer Sentiment
The Consumer Price Index (CPI) for All Urban Consumers (CPI-U) in the U.S. was 324.122 (unadjusted) in November 2025, a 2.7 percent increase from the previous year. The indexes for food, energy, shelter, shelter, used cars and trucks, and medical care showed year-over-year increases in November. Only airlines fares and dairy products decreased.

See Chart 4.1.

Chart 4.1 - 12-month Percentage Change, Consumer Price Index, November 2025 (not seasonally adjusted)
Inflation as measured by the Personal Consumption Expenditures (PCE) price index remained above the Federal Reserve’s 2 percent annual target through 2025, ranging from 2.3 percent year over year in April to 2.8 percent in September. Core PCE inflation (excluding food and energy) hovered between 2.6 and 3.0, reflecting persistent price pressures.

The consumer inflation rate peaked at 9.1 percent in 2022 and has since fallen substantially, though overall prices are still about 25 percent higher than they were in 2020. The ongoing and cumulative increase in prices has placed significant strain on household budgets, even if wage gains have generally kept up with inflation by some measures.

The University of Michigan consumer sentiment index for the U.S. inched up to 52.9 in December 2025, a reading that was down 28.5 percent year-over-year. Lower-income consumers experienced gains, but sentiment for higher-income consumers remained basically unchanged. Buying conditions for durable goods declined for five straight months. Expectations for personal finances and business conditions improved in December, as did labor market expectations, but 63 percent of consumers still expect a continued increase in unemployment next year.

See Chart 4.2.

Chart 4.2 - Index of Consumer Sentiment
The Labor Market
The U.S. labor market had a difficult year in 2025. Despite economic growth and robust consumer spending, employers announced a flurry of significant job cuts for an assortment of reasons, including restructurings and the impact of AI.

The economy added just under half a million jobs in January through November 2025, a steep drop from the 1.6 million jobs created in the same period of 2024. The total number of unemployed Americans rose more than 700,000 to 7.8 million, and the unemployment rate rose to 4.6 percent at the end of November 2025—the highest rate since 2021 but lower than the long-term average of 5.67 percent.

See Table 4.3 and Chart 4.3.

Table 4.3 - Monthly Unemployment Rate (Seasonally Adjusted)
Chart 4.3 - Monthly Unemployment Rate
Layoffs increased substantially from the previous year, notably in the telecommunications, retail, services, and non-profit sectors. Efforts to downsize the federal workforce were also a major contributor to job losses this year. As of November, federal government employment was down by 271,000 jobs since January. Not all industries struggled, as health care and social assistance added 64,000 jobs in November, while construction added 28,000 jobs.

Immigration policy had a notable impact on the labor force this year. An analysis of Bureau of Labor Statistics data found a decline of 1.1 million foreign-born workers since January 2025, apparently due to immigration restrictions and a ramped-up deportation campaign.

Inflation And Mortgage Rates
The Federal Reserve trimmed the federal funds rate by 25 basis points in December, lowering the target range to 3.50 to 3.75 percent, marking the third consecutive rate cut in 2025. Rates are now at their lowest level in three years, with the Fed relaxing monetary policy in response to an uncertain economic outlook and rising unemployment. The Fed’s December statement signaled it may take a cautious approach to further cuts in 2026.

See Chart 4.4.

Chart 4.4 - Federal Funds Effective Rate
Mortgage rates are tightly linked to monetary policy. The Federal Reserve influences the Effective Federal Funds Rate (EFFR), which represents the cost for banks to borrow from each other overnight. Changes in the EFFR in turn influence the cost for homeowners to borrow. The pandemic prompted aggressive rate cuts that brought the 30-year fixed mortgage rate to a record low of less than 3 percent in early 2021. The Fed subsequently hiked rates to control inflation, causing mortgage rates to jump to nearly 8 percent in October 2023.

Following that period of volatility, mortgage rates have hovered in the 6 percent to 7 percent range for most of 2024 and 2025. Rates lingered in the 6.6 percent to 7 percent range in the first half of 2025 but declined steadily in the second half of the year as the Fed eased rates. The 30-year fixed rate mortgage average stands at 6.18 percent as of December 24.

See Chart 4.5.

Chart 4.5 - 30-Year Fixed Rate Mortgage Average in the United States
Mortgage rates are projected to hover in a relatively narrow band around 6 percent to 6.5 percent for the next few years as the Fed’s easing cycle seems to be winding down. Fannie Mae forecasts the 30-year fixed rate mortgage will decline to an annual average of 6.0 percent in 2026 and then 5.9 in 2027, from 6.6 percent in 2025. The Mortgage Bankers Association sees mortgage rates averaging 6.4 percent to 6.5 percent for the next few years.
Housing Trends
Homebuying activity in 2023 and 2024 fell to the lowest levels recorded in nearly 30 years. The sluggish housing market persisted in early 2025, with elevated mortgage rates prompting many prospective home buyers to stay on the sidelines. The market began to improve in the fall, with mortgage rates easing, driving a modest pickup in sales as affordability improved.

Existing-home sales reached a seasonally adjusted 4.13 million in November 2025, up 0.5 percent from the previous month but down 1.0 percent year over year, according to the National Association of REALTORS® (NAR). Sales increased for the third consecutive month due to lower mortgage rates in the autumn. NAR noted that wage growth was outpacing the rise in home prices, which improves housing affordability.

See Chart 4.6a.

Chart 4.6a - Existing-Home Sales
Total housing inventory reached 1.43 million units in November 2025, down 5.9 percent from the previous month and up 7.5 percent from November 2024, according to NAR. The housing market had 4.2 months of supply at the current sales pace in November, tightening from 4.4 months in October and above the 3.8 months recorded in November 2024. Supply remained below the six-month level that is often associated with a balanced market.

The median price of existing homes for all housing types in November was $409,200, up 1.2 percent from October 2024, when the median price was $404,400, according to NAR. The Northeast, the Midwest, and the South all saw year-over-year price increases, with the largest jump seen in the Midwest at 5.8 percent. Prices eased in the West by 0.9 percent.

The seasonally adjusted annual rate of new one-family houses sold was 800,000 in August 2025, rising from 664,000 in July 2025 and 693,000 in August 2024. The median sale price for new houses sold in the U.S. was $413,500 in August 2025, up from $395,100 in July 2025 and $405,800 in August 2024, according to data from the Census Bureau and the U.S. Department of Housing and Urban Development.

See Chart 4.6b.

Chart 4.6b - New One-Family Houses Sold
New homes have increased in square footage significantly since the 1980s, but the growth trend has reversed over the past decade. The median size of new one-family homes grew from 1,725 square feet in 1987 to a peak of 2,488 square feet in the third quarter of 2015. New homes have since shrunk to a median of 2,153 square feet in the second quarter of 2025. The median home size overall was 1,820 square feet in November 2025.

See Chart 4.7.

Chart 4.7 - Housing Inventory: Median Home Size in Square Feet in the United States
A Changing Population
Cities of sizes across all regions saw accelerating population growth in 2024 compared to 2023, reversing many pandemic-era trends, according to the Census Bureau. Sun Belt locations dominated U.S. News and World Report’s list of fastest-growing cities in 2025, with Wildwood, Fla., taking the top spot, followed by Hilton Head Island, S.C. Florida is home to 10 of the top 25 cities, while Texas holds seven. Most of the highest-ranking cities are in the South, but cities in Idaho and Utah also made it onto this year’s list.

See Table 4.4.

Table 4.4 - U.S. Fastest Growing Cities
Rural areas have experienced consistent population growth in the post-pandemic era, with domestic and international migration offsetting natural population loss, though there is a considerable variation depending on location. Leading up to the pandemic, non-metropolitan counties had an overall aggregate population loss of 60,000 people from 2017 to 2020. This trend reversed in 2021 to 2024, becoming an overall aggregate gain of 430,000, according to the Harvard University Joint Center for Housing Studies.

Over the long term, Americans are moving less. A report by North American Van Lines found that the number of individuals that moved in 2025 dropped 3 percent compared to 2024. Tennessee, North Carolina, and South Carolina have consistently ranked among the top inbound states since 2020, while California was the top outbound state for the second consecutive year.

The size and age of the U.S. population have major implications for the economy and the federal budget, helping government agencies estimate the needs for services and infrastructure as well as anticipate forthcoming needs. The U.S. continues to experience robust population growth. Total population increased from 340.83 million in September 2024 to 342.74 million a year later, adding nearly 2 million people.

See Chart 4.8a.

Chart 4.8a - 10-Year U.S. Population Growth
The Congressional Budget Office (CBO) projects that U.S. population will grow from 350 million people in 2025 to 372 million in 2055, while the portion of the population that is 65 and older will grow more quickly than younger groups, raising the average age of the population. Starting in 2033, annual deaths are predicted to exceed annual births. The nationwide median age reached a record high of 39.1 in 2024, inching up from the previous year, according to the Census Bureau.

See Chart 4.8b.

Chart 4.8b - Population Projections
Demographic Shifts
Another demographic shift in evidence is the continued rise of young adults living in the homes of one or both parents. The number of Americans aged 25 to 34 living at home reached 7.53 million in 2025, a nearly 78 percent jump from 20 years prior. The 2025 total breaks down to 4.42 million men and 3.11 million women, representing 19.2 percent and 13.6 percent of all men and women, respectively, in the 25 to 34 age group.

See Table 4.5.

Table 4.5 - Young Adults (18 to 34 Years Old) Living In Parents' Homes, 2000 to 2025
Family formation continues to slow. The U.S. total fertility rate declined to an all-time low of 1.599 children per woman in 2024, down from 2.1 in 2007, according to the CDC’s National Center for Health Statistics. Declining birthrates are one consequence of Americans increasingly delaying marriage or staying unmarried. The Census Bureau estimated that 47 percent of households in 2025 were married couples, dropping from 66 percent a half-century earlier.

Shrinking household sizes and the rise of single-person households accompany the decline in traditional married-parent families. The average number of people per household was 2.5 in 2025, compared to 3.33 in 1960. The long-term decline of household sizes likely factors into the trend of home sizes shrinking in the last decade. The median home size was 1,820 square feet in November 2025, declining from a peak of 1,997 square feet in June 2019 (according to a Realtor.com data series starting in July 2016).

See Chart 4.7.

Chart 4.7 - Housing Inventory: Median Home Size in Square Feet in the United States
2026 Outlook
The momentum of the U.S. economy in 2025 is generally expected to carry over into the next year, though uncertainties remain about the labor market and inflation. Economists surveyed by Bloomberg forecast calendar-year GDP growth of 2.0 percent in 2026, while Citigroup predicts 2.1 percent growth and Goldman sees 2.6 percent growth.
Shrinking household sizes and the rise of single-person households accompany the decline in traditional married-parent families. The average number of people per household was 2.5 in 2025, compared to 3.33 in 1960.
Fed policymakers are expected to trim rates further in 2026, which would lift economic growth. Some observers expect a major windfall from tax refunds and reforms in the One Big Beautiful Bill Act. If tariff levels remain roughly the same in 2026, the disruptive economic impact of the trade barriers should fade, offering another positive factor for growth. Deregulation and further advances in AI could provide additional tailwinds.

The future of the workforce is a major question mark heading into 2026. Many companies are racing to adopt AI tools, touting the technology’s potential to unleash innovation and productivity gains. While this presents significant upsides for employers, AI seems to have driven tens of thousands of job losses in 2025. Massive disruption to the U.S. and global workforce is a possibility if AI is widely adopted. Unemployment crept up in 2025 and AI could accelerate that trend, as employers focus on reducing their labor costs.

Inflation is another lingering uncertainty, with declining consumer confidence in the second half of 2025 reflecting concerns about stubbornly elevated costs. While inflation may ease in 2026, affordability concerns are becoming a major political issue. Housing affordability is a key part of this discussion as home prices keep rising and mortgage rates remain elevated, putting a damper on home sales activity. Median asking rents have seen a sustained decline, providing some relief.

Economic and demographic trends will continue to shape self-storage demand in 2026 and beyond. The declining mobility of the American population is a headwind for the industry, since movers seeking temporary storage are a core driver of demand. Shrinking home sizes, on the other hand, could prompt more people to seek extra space for their belongings. A sustained trend of people moving to more expensive, crowded metros could further support self-storage fundamentals in the years ahead.