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Taking Action
StorageGives And Mission Feeding Unite Against Hunger
By Josh Huff
Man in a dark navy blue top and dark beige colored pants kneeling down on the dirt ground helping a small African kid by offering him a bowl of food as they look at each other
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unger is something we think about on a daily basis. While we all have this in common, what is far less common is the ability to satisfy that hunger. Most of us are blessed with easy access to food, whether we choose to make it ourselves or go out to eat. But for many throughout the world, they don’t know when their next meal might be. This stark contrast underscores a significant global issue: malnutrition. Many of us can address our hunger with ease, yet millions worldwide face the daily uncertainty of where their next meal will come from. Thankfully, there are charities working hard for a change.

Mission Feeding
Mission Feeding, an initiative by Life Today, stands at the forefront of the battle against hunger, particularly in Africa. Established with the mission to combat severe malnutrition, Mission Feeding provides essential meals to vulnerable and hungry children. Over the years, this initiative has expanded its reach and impact, implementing successful programs across various African countries. These programs are not just about feeding children; they are about creating sustainable food solutions, partnering with local communities for effective distribution, and emphasizing education and agricultural development.
Four small African kids enjoying their food in a plate as they are seated on the dirt ground up against a wall of a building
The results of these efforts are astounding. What began as a mission to feed 5,000 children in Mozambique has grown into Mission Feeding, which provides food for 350,000 children every day and addresses both immediate hunger and long-term nutritional needs. Millions of meals have been delivered to hungry children, providing not just nourishment but also hope for a better future.
Millions of meals have been delivered to hungry children, providing not just nourishment but also hope for a better future.
Mission Feeding was one of the first partners to join StorageGives as a trusted charity. A dedicated non-profit organization for the self-storage industry, StorageGives ensures that 100 percent of all donations reach their intended causes, without any deductions for administrative costs. By focusing on areas critical to global welfare (medicine, veterans, children, and clean water) StorageGives strives for global impact through every donation given.

In its early days, Mission Feeding and its parent company Life Today stood out as ideal partners. Their motto of “There’s LIFE in every bowl and hope for every life!” resonated with Lonnie Bickford, founder of StorageGives. The heartbeat of StorageGives is focusing on the individual in need. Large projects might be more glamorous, but in the end, every single person has value. This is why clean water, homes for veterans, medicine for the sick, and food for the hungry are the priorities.

These common goals led to one of the most significant partnerships StorageGives has formed. Recognizing the urgent need to address child malnutrition in Africa, StorageGives has channeled its resources to support Mission Feeding’s essential work. Through the generous contributions of its donors, StorageGives has donated enough to feed 1.8 million children. This remarkable achievement is a beautiful example of the profound effect of collective action and the difference every dollar given can make.

StorageGives auction items displayed on a table such as a U-HAUL branded logo small bike, a YETI backpack, other various random assorted bottles/glass cups, etc.
Hunger Action Month
September is Hunger Action Month, a time dedicated to raising awareness about the pervasive issue of global hunger. This month serves as a crucial reminder of the ongoing battle against hunger and the importance of community involvement and donations. Hunger Action Month provides an opportunity for organizations, individuals, and communities to unite in the fight against hunger, highlighting both the challenges and the efforts being made to address this global crisis. The significance of this month is particularly poignant as it emphasizes the urgent need for continued support and collective action. By focusing on hunger during this dedicated month, there is an increased opportunity to educate the public, inspire action, and generate the necessary resources to make a substantial impact.

Global hunger statistics paint a stark picture. According to recent data, over 750 million people worldwide suffer from hunger, with children being the most vulnerable. That’s almost one in 10 people who aren’t getting enough food, not knowing when their next meal may come. Child malnutrition remains a critical concern. It is one of the leading causes of death in children under age five. These statistics show the importance of initiatives like Mission Feeding and the vital role they play in alleviating hunger and improving the lives of countless children.

Hunger may not be a crisis you face, but it is being faced by almost 10 percent of the planet. Problems like that can seem overwhelming, but you can make a difference.
Mission Feeding’s daily impact is a testament to the power of sustained charitable efforts. To make their message easier to digest, they often break down what even a small donation can do. Messages like “$30 dollars can feed 3 children for 3 months” mirror the messaging at many StorageGives events. You’ll often hear the auctioneer share the winning bid in meals rather than dollars, with a bottle of bourbon feeding 30 kids or a trip winner feeding 300. Every contribution has been instrumental in sustaining this effort, showing how targeted donations can lead to significant, measurable outcomes. This continuous support is crucial in ensuring that children not only survive but also thrive long term.

The role of StorageGives in this context cannot be overstated. By partnering with Mission Feeding, StorageGives has amplified the impact of its donations, reaching more children and providing more meals. This collaboration highlights the effectiveness of strategic partnerships in the non-profit sector, where combining resources and expertise can lead to greater achievements.

As we mark Hunger Action Month, it is essential to reflect on the collective effort needed to combat hunger globally. StorageGives offers a unique platform for self-storage professionals to be part of this noble cause. Through financial contributions and active participation, the self-storage community can make a tangible difference in the fight against hunger.

In addition to encouraging donations, StorageGives promotes involvement through upcoming fundraising events like the ones being held at the fall conferences for the Tennessee Self Storage Association and Louisiana Self Storage Association. These events not only provide an opportunity to contribute but also to engage with the community and learn more about the ongoing efforts to combat hunger. By attending these events, self-storage professionals can connect with like-minded individuals, share ideas, and explore further ways to support Mission Feeding and other vital initiatives.

Hunger may not be a crisis you face, but it is being faced by almost 10 percent of the planet. Problems like that can seem overwhelming, but you can make a difference. Even a single meal, to the one receiving it, is a huge blessing. Through the tireless efforts of organizations like Mission Feeding, and with the generous support facilitated by StorageGives, we can make a significant impact in the lives of millions of children worldwide. As self-storage professionals, your involvement can be a powerful force for change, providing the resources necessary to combat hunger and foster hope. Together, we can make a dent in the global hunger crisis, one meal at a time.

Josh Huff is a marketing specialist, licensed drone pilot, and StorageGives volunteer. His company, Lighthouse Storage Solutions, provides consulting, training, marketing, and drone services for the industry. His industry insights have been shared through his co-hosting of the Gabfocus Self Storage Podcast as well as state and national presentations.