n the dynamic world of self-storage investment, the significance of networking and the role of industry associations cannot be overstated. While national organizations like the Self Storage Association (SSA) provide a wealth of resources and advocacy, state and local associations, along with their networking and educational events, are equally important in fostering investor success. This article explores how these elements contribute to the thriving self-storage sector, emphasizing the unique benefits provided by localized networks and events.

State and local self-storage associations support investors by providing region-specific insights, regulatory updates, and networking opportunities. These associations often serve as the first point of contact for new investors, offering guidance and support tailored to the local market dynamics.

“Networking and active involvement in industry associations were meaningful for the growth and success of the U-Haul self-storage business. These opportunities not only provided invaluable insights into market trends and regulatory landscapes but also opened doors to new relationships, collaborations, and partnerships,” said Jennifer M. Settles, Esq., former corporate and real estate counsel to U-Haul International, Inc.

Local and state associations, such as the California Self Storage Association (CSSA) and the Texas Self Storage Association (TSSA), provide valuable market insights specific to their regions. These insights include local supply and demand data, occupancy rates, and rental trends. By understanding these regional nuances, investors can make more informed decisions and adjust their strategies to local market conditions.

For instance, the TSSA conducts annual market surveys that offer detailed analyses of the Texas self-storage market. These surveys help investors identify emerging trends, potential opportunities, and challenges unique to the state. Such localized data is invaluable for investors looking to optimize their portfolio performance in specific regions.

Networking is one of the most critical components of success in the self-storage industry. Local and state associations provide platforms for investors, owners, and operators to connect, share experiences, and form strategic partnerships. These connections can lead to new investment opportunities, joint ventures, and collaborative projects.

State associations often organize annual conferences and trade shows that bring together industry professionals across the region. Events like the CSSA’s annual conference and the TSSA’s Big Ideas in Storage conference offer attendees the opportunity to network with peers, learn from industry leaders, and explore vendors’ latest products and services.

At these events, investors can participate in roundtable discussions, attend educational seminars, and engage in one-on-one conversations with industry experts. This exposure to diverse perspectives and experiences can provide investors with new ideas and strategies to enhance their operations and investment returns.

“Networking through state associations has been a game-changer for our work at Citadel Development Partners. These events facilitate the exchange of ideas and experiences, fostering partnerships that lead to innovative solutions and successful projects. The insights and relationships gained through networking have been crucial to our strategic planning and project execution,” says Alexander Clark, principal at Citadel Development Partners in Fayetteville, Ark.

In addition to large-scale conferences, local associations frequently host smaller meetups and workshops. These events are typically more intimate, allowing for deeper connections and personalized interactions. For example, the Northeast Self Storage Association (NeSSA) hosts regular meetups where members can discuss regional issues, share best practices, and collaborate on solutions.

These gatherings benefit new investors, providing a supportive environment to ask questions, seek advice, and build a local network. Seasoned investors also benefit from these events by staying connected with the community and informed about local market developments.

Education is another cornerstone of the support provided by local and state associations. These organizations offer a variety of training programs, certification courses, and educational workshops designed to enhance the knowledge and skills of self-storage professionals.

The national Self Storage Association (SSA) offers a certification program that provides comprehensive training in self-storage management. The Certified Self Storage Manager (CSSM) program is a 15-session course that covers essential topics such as facility operations, marketing strategies, and legal compliance. Earning such certifications enhances an investor’s credibility and ensures they are well-equipped to manage their facilities effectively.

Associations also host workshops and webinars on various topics relevant to self-storage investment. These sessions cover everything from the latest technological advancements in the industry to updates on state-specific legislation. For example, the Florida Self Storage Association (FSSA) offers webinars on topics like facility automation, lien laws, and tenant insurance.

By participating in these educational events, investors can stay current with industry trends, regulatory changes, and best practices. This continuous learning is vital for maintaining a competitive edge in the ever-evolving self-storage market.

While national associations like the SSA play a significant role in lobbying for industry-wide interests, state and local associations focus on advocacy at the regional level. These organizations work closely with state legislatures and regulatory bodies to influence policies that affect the self-storage industry.

State associations actively engage in advocacy efforts to create a favorable business environment for self-storage investors. They lobby for legislation that benefits the industry, such as laws related to lien processes, tenant insurance, and zoning regulations. For example, the Arkansas Self Storage Association was recently able to get regulations passed that prohibit assessors from including intangible property in determining taxable value.

Investors can join these associations to contribute to and benefit from advocacy efforts. Staying informed about regulatory changes and participating in lobbying activities can help protect their investments and promote industry growth.

One of the most significant benefits of joining local and state associations is the sense of community they foster. These organizations create a supportive network where members can share experiences, collaborate on projects, and provide mutual support.

Through association events and activities, investors can engage in peer-to-peer learning, exchanging knowledge and experiences with fellow members. This collaborative approach helps investors learn from each other’s successes and challenges, fostering a culture of continuous improvement.

While mentorship programs may not be formally structured, the community built through state and local associations often leads to informal mentoring relationships. Experienced investors frequently offer advice and support to newcomers, helping them navigate the complexities of the self-storage market. These relationships can be incredibly valuable, providing new investors with insights and guidance that help them avoid common pitfalls and achieve success.

Networking and industry associations are indispensable to the success of self-storage investors, particularly at the state and local levels. These associations provide critical resources, educational opportunities, advocacy, and a supportive community, all of which contribute to the growth and profitability of self-storage investments. By leveraging the benefits offered by local and state associations, investors can enhance their operations, stay informed about market developments, and build a robust network that supports their long-term success in the self-storage industry.