ighway 58, the main artery running from rural Tennessee into Chattanooga’s urban landscape, may not be as iconic as Route 66, but it’s mentioned in no less than five songs. Now, it’s also featured within the logo of 1up Self Storage, located just off the highway. Although 1up’s nine buildings are single level, owners Bradley Adams and Tom Willumson had a two-story false front installed to make a big first impression from the highway.
The facility houses 428 units and clocks in at 78,628 square feet. With proximity to boating hotspot Harrison Bay, there’s climate-controlled boat and RV storage plus outdoor and covered parking and loading docks for semi-trucks.
The facility was partially converted from a motorcycle dealership; the rest was built ground-up. COVID supply and pricing issues lingered, and the city’s unusual bathroom requirements added complexity. However, Adams says the worst setback was being scammed $50,000 by a gate contractor, so the smart-thinking owners became AutoGate dealers and installed the gates themselves.
1up opened in May 2024, combining REIT quality with local customer care. “Everything is top notch,” says Adams, adding that 1up’s story isn’t complete. “Phase 2 is on the way!”