From Power To Purpose
achel Parham’s life story is something straight out of an NBC prime-time series; something that would fit in perfectly in a show lineup with “Scandal,” “Quantico,” and “Law and Order,” except that it wasn’t written by Shonda Rhimes and providence made sure that despite all her action-packed stints in Washington, D.C., she would pivot her career completely to work in the self-storage industry.
Her life is also a testament of all the great things that can happen when you trust your instincts, even when you don’t know why they’re calling you to do something, and above everything else, to trust that life always finds a way of working itself out.
But before we talk about how she ended up on that career path, let’s go back to our timeline. Sixteen months after she was born, her sister Rebecca came along; then, when she was 8, her brother David joined the family. “We had prayed so much for a little brother,” says Rachel; “and when he finally came, we were so happy to have him!”
Their childhood was idyllic. She rode horses. Her sister was a theater kid and scuba diver. Her brother played basketball and video games. “Our parents were very involved in our lives, and they let us pursue our interests,” Rachel says. “We were also always very involved in the family business, cleaning out units, going to 3 a.m. concrete pours with dad, and shopping competitors.”
“That was pretty cool,” she recalls. “I trained at Quantico, and we’d raid houses,” she says as casually as telling you that it’s Tuesday, yet providing context that seems straight out of a movie. “In 2008 to 2009, there was a massive meth problem across the U.S. The No. 1 issue with these facilities is that meth is very explosive, and some of the dealers would set up traps in these homes so that they’d blow up during a raid.” The team she was interning with would track people purchasing the drugs and who was running each lab; they also learned how to handle these dangerous traps.
Waterboarding was a big issue at the time too. “I had to put out briefings for attorneys at the attorney general’s office, as well as for other people in the Department of Justice.”
She loved that time of her life because it was her first time experiencing what it was like to be in an office environment. “I appreciate internship programs because that’s when the real training starts to happen—answering emails in a professional manner, learning what HR does, paying attention to detail. Come in early, stay late. I outworked and outperformed everyone, and I don’t say this to toot my own horn. It was how I was brought up—the work ethic I learned from my parents—and back then, I thought my career path would be in D.C.”
While working on her master’s, Rachel held several side jobs: headhunter at Novus Medical, bus driver at a sports camp that took kids to and from an afterschool program, and bartending on weekends. “I worked all the time when I wasn’t in school.”
Then she was awarded the Texas A&M Agriculture and Natural Resources Policy internship in the House of Representatives for Congressman Lamar Smith. During this time, she had a big awakening about life in D.C. “Capitol Hill is run on the backs of 20-year-olds,” says Rachel. “You do a lot of work and make no money. It’s also very clique-ish and sleazy.”
While there were people with integrity working alongside her, Rachel says it was hard to find them. “It made me not like politics. I do believe the U.S. has the best democracy, and I’m glad I live here, but I have a problem not calling out injustices or not mentioning the elephant in the room, and as much as I wanted to be in politics my entire life, working there changed my outlook on all of it.” Overall, it was a demoralizing realization. “Here I was, with three degrees, and my dream had imploded.”
At first, she thought it would be a good idea to work for her dad, then start her own business. Her father was surprised, especially since she asked to come work with him so soon after the 2008 to 2009 economic crisis. “Back then, he was shocked by my request because he was so near retirement, so he asked me why I’d want to do that. I didn’t quite understand why, but I wanted to be with my family.”
Since she had grown up being a part of the business, it was easy for her to fit in. She also brought more structure to their processes. “My dad always kept his word, so up until that point he was fine doing handshake deals, but I put everyone under contract.” They developed additional properties, even winning Messenger’s prestigious Facility of the Year award for some of them along the way. Rachel served as project manager for many of those facilities. She loved everything about her new career, and she especially loved spending so much time with her family and learning so much from her dad.
But not everything was going well. In 2014, she noticed her dad wasn’t his usual self. “He was sick, and we didn’t know it,” she says sadly. In November of that year, when they had just started construction for Love’s Storage Solutions in El Paso, Texas, Mike passed away following a massive heart attack. Eleven years later, the heartbreak is still very palpable when Rachel tells the story.
“It was life altering,” she says. “If you know anything about my dad, he was a legend. He helped start a lot of the self-storage associations. He developed consulting criteria and demand analysis. He was a huge contributor to this industry. Both of my parents were.”
When he passed, the Parham family wondered whether to sell or close NDS Construction and just continue to manage the 10-plus Noah’s Ark facilities they currently owned or move forward with future developments. Her mom played a key role in their decision to continue with all Parham Group companies. “My mom, the great thing about her is that you just don’t get her down. She’s an amazing person—a trailblazer. She was one of the first women to graduate from ROTC when women were first allowed to join. She became a commissioned officer. After my dad’s death, we looked at each other and decided not to let the development and construction company go.” This was yet another pivot her life would take, since her plan when she moved back to Texas was to learn the business, then start her own. But her dad’s passing made her want to stay and continue what he had built.
“At the beginning, it all felt like a burden,” says Rachel. “Everything was so hard without my dad here, and I lived in fear that I’d let everyone down.”
Her faith was crucial in getting her through these difficult moments. “That feeling I had back in D.C. to come back home didn’t happen by chance,” she says. “There’s a reason why God called me to come home. That urge had come out of nowhere, and it’s a miracle we’re still here. There were a lot of times when things shouldn’t have worked out, but they did. And I know it’s all been blessings from God. If He wasn’t a part of it, I don’t know where I would be today.”
She’s also clear on her priorities in life. “I’m a Christian first, then comes family, and I feel a strong obligation towards them. Same with the people who work here. Some started in the ‘90s. We have people who’ve been here for over 20 years. My dad loved them, and they loved him back. They take good care of the company. I don’t have to worry about things running smoothly at work. It’s been an eye-opening experience and a blessing to come out on the other side of everything and look at everything we’ve learned and accomplished. It’s also taught me to trust that things will work out, even when they seem difficult at first.”
Today, she feels very optimistic. “The sky’s the limit. I have great people I work with. We’re all on the same mission. I love that we have so many generations here. It’s a good balance. My mom is retired now, but she’s still actively involved because she doesn’t know how to be retired.”
When not working, Rachel loves to read. “I read two books a month: one about leadership or professional development and one for fun.” She loves murder mysteries, the Harry Potter series, “Lord of the Rings,” and “The Hunger Games.” Of course, someone with an unwavering faith like hers is also a fan of C.S. Lewis. She’s also very involved in her church, Community Bible Church, and loves to write. “I’ve been writing since I was really young, and I want to write novels someday.”
Rachel ikes to stay informed about what’s happening in the economy and the world too. “It’s part of my due diligence for the investments and growing our clients.”
And if you’re wondering how she has the time to juggle the million things she does, once again, she credits her faith. “Once I started prioritizing my relationship with God, everything else has fallen into place. It’s amazing how that works. It’s very freeing. I do a lot more because I can balance my time a lot better.”
Looking back at her life, Rachel feels a great sense of peace and accomplishment. “I never thought I’d own my family’s company, have all these successful projects under my belt, and have tons of new projects in predevelopment or under construction. But now that it’s all been said and done, I love it. I wake up every day thrilled that I work with the people that I work with, that we get to do what we do, and that I get to work with my family.”
Being the oldest, Rachel can’t help but take pride in her younger siblings. Singing their praises, she says, “My sister [Rebecca] is an animator and a famous YouTuber. Look up her channel, Let Me Explain Studios. She creates stories about her life and our family, and we’re all in there as cartoon characters.” As for David, in 2024, thanks in part to his exceptional people skills, he became CEO and president of Joshua Management, one of the three companies that make up The Parham Group (alongside NDS and Noah’s Ark Development). She is always quick to point out that he is the perfect Parham for the position!

David

Rebecca

Rachel