here are many benefits of blogging on your website at least once a week. The main one is search engine optimization (SEO). Given that, what if you blogged more often? That would give Google more content, right? Yes, but how often is too much? How often is enough?

The graph from Hubspot that shows the more often you blog, the greater your customer acquisition. Now I don’t expect you to blog several times a day, or even daily. You can if you have a staff of writers. Nevertheless, trying for two to three times a week makes a difference, especially if you are just starting out, have a new website, or haven’t blogged for a while. See Blog Post Frequency Chart.

However, the research took me hours, like a reporter, to then compose a decent, thought-provoking blog post. It was way too much time.

I decided to try a different strategy: embedding videos. I searched YouTube, found newsworthy videos, and then embedded them into a post. Furthermore, I wrote a summary of the video’s content, including keywords. Wow! It took me 20 minutes to do what used to take me at least two hours!

So, I started posting these video blogs three times a week. At the end of June, when I reviewed the monthly stats to present to the client, I was surprised at the results. There was a remarkable increase; page views went from about 450 in May to over 1,000 in June! That’s proof that blogging three times a week is crucial. See Monthly Page Views Chart.

Consequently, I proved that the more you blog, the more traffic you drive to your website. You may think, “I run a self-storage facility. I don’t have that type of news or content.” That’s probably true. Nevertheless, you can tell stories about some of your clients, your neighborhood, the businesses in the area, rare auction items, etc.

Blog, blog, and blog some more! To get Google to notice you, publish articles three to five times a week for two weeks. Then go down to three times a week for the rest of the month. Check your analytics at the end of the month. Have your page views and traffic increased? Are visitors staying longer on your site because there’s more to read? Are you getting returning visitors, or are they new?

Furthermore, share every blog post on your social media and pin them to Pinterest. This becomes your content marketing strategy. Google indexes social media posts.

Today, you also have artificial intelligence (AI) to help you do research and compose articles. Even though AI is a great time-saver, there are some precautions.

BENEFITS
1. It saves a lot of time on research. One of my clients was adding a page to her health and wellness site on massage therapy. All she gave me was a long list of 30 benefits. That wouldn’t do. So, I went to ChatGPT and entered, “What is massage therapy?” In a matter of seconds, less than a minute, I had a rather detailed description.

2. It will improve your writing efficiency. AI tools can help bloggers write faster and more efficiently by providing suggestions for content, grammar, and style. These tools can also automate tasks such as proofreading and editing, saving bloggers valuable time.

3. It can help you generate topic ideas, headlines, and more. Sometimes you don’t know what to write about. You have an idea, but you can’t quite pinpoint the topic. Type in a few words, and the ideas come up.

4. Cultural localization – These tools can also help local businesses by adapting content to suit different cultural contexts.

5. SEO optimization – AI tools can analyze search trends and suggest relevant keywords to optimize blog posts for the search engines. These tools can also provide insights into keyword competitiveness and search volume. Additionally, they can analyze blog posts and provide recommendations to improve SEO, such as optimizing meta tags and headings.

DRAWBACKS
1. It sounds like a computer talking. Yes, the massage therapy article was informative, but it sounded like a computer wrote it. AI has no emotion, compassion, or empathy. For instance, I was writing about health and wellness. True, scientific and medical studies and facts are available, but it does not know the pain a patient feels and how massage therapy can alleviate it.

2. AI has no wisdom or common sense. Besides sounding inhuman, AI also has no personal experiences to share.

3. You may get duplicate content. Had I taken that article verbatim, as it gave it to me, I would have taken the risk that other websites out there have the exact same AI-generated content. That will hurt your SEO authority as the Google search engine gives priority to the first website to publish that content.

4. Google knows. Yes, it can detect when content is purely AI written. Remember, when you blog, you’re to be writing quality, helpful content written for the human reader in natural language. Write for your target audience(s).

5. Copyrighted content could come up. AI searches and indexes content that’s already on the internet. More than likely, it’s gathering copyrighted content, which may lead to a lawsuit if you use it verbatim. Be careful.

1. You are talking to humans, your potential customers, not robots. You need to tell personal stories with compassion and empathy, especially if you’re trying to solve or relieve a pain point.

2. Use your brand voice. You are the expert in your field. Though the computer may spew out data, you still have to help your potential customer analyze it and make sense of it. Only you have your own expertise and experience.

3. Watch out for outdated statistics. Ask it to cite the source. You will look stupid if you quote something that’s years old and obsolete. For example, the free version of ChatGPT only goes to 2021. Use Bing’s Copilot, which is the most recent pro-version of ChatGPT.

4. Use it for research, but add your own opinions, stories, experience, expertise, etc.

5. Triple check the information. AI has been known to be wrong at times.