n April 26, 2024, The New York Times published an article titled “Square Feet: Americans Went All-In on Self-Storage, That Demand Is Suddenly Cooling.” As staunch advocates of promoting the truth in the self-storage industry, this article definitely caught our attention!
While the article is well-written and contains a number of truths, many of the statements are misleading. That’s why we sent a letter to the Times, along with a copy of the 2024 Almanac. Our response to the Times, “Why We’re Sending The New York Times A Copy Of Our Self-Storage Almanac,” written by Brad Hadfield, MSM’s web manager and news writer, can be found on page 12.
Unfortunately, many news outlets continue to publish articles without doing their homework to ensure the facts are right. Not only is this an injustice to their readers, but it is also unfair to the vendors and suppliers in our industry who do business daily in good faith with the REAL facts. Above all, it is misleading for investors, developers, builders, and others in our industry.
We have respectfully requested that the Times publish Hadfield’s article as a rebuttal or an update to their story. This collaborative approach will ensure that people have access to the real truth. Furthermore, should the Times consider any future articles on our industry, we would greatly appreciate it if they would consider sourcing the Almanac for data.
When we rebranded our company in September of 2023, we made a commitment to report the truth— the whole truth—about the state of self-storge. We will continue to do so. And if the media gets it wrong, we will definitely reach out and advocate for the real story!
Publisher
n April 26, 2024, The New York Times published an article titled “Square Feet: Americans Went All-In on Self-Storage, That Demand Is Suddenly Cooling.” As staunch advocates of promoting the truth in the self-storage industry, this article definitely caught our attention!
While the article is well-written and contains a number of truths, many of the statements are misleading. That’s why we sent a letter to the Times, along with a copy of the 2024 Almanac. Our response to the Times, “Why We’re Sending The New York Times A Copy Of Our Self-Storage Almanac,” written by Brad Hadfield, MSM’s web manager and news writer, can be found on page 12.
Unfortunately, many news outlets continue to publish articles without doing their homework to ensure the facts are right. Not only is this an injustice to their readers, but it is also unfair to the vendors and suppliers in our industry who do business daily in good faith with the REAL facts. Above all, it is misleading for investors, developers, builders, and others in our industry.
We have respectfully requested that the Times publish Hadfield’s article as a rebuttal or an update to their story. This collaborative approach will ensure that people have access to the real truth. Furthermore, should the Times consider any future articles on our industry, we would greatly appreciate it if they would consider sourcing the Almanac for data.
When we rebranded our company in September of 2023, we made a commitment to report the truth— the whole truth—about the state of self-storge. We will continue to do so. And if the media gets it wrong, we will definitely reach out and advocate for the real story!
Publisher