urveys over the past 20 years attest to the ever-growing role that female customers play in the realm of self-storage. So, it only makes sense that the role of women as professionals in the industry has likewise grown.
What started as an informal gathering of female professionals in 2015 officially became the SSA Women’s Council two years later. And now the group gatherings at SSA conferences have evolved into cornerstone conference events, drawing standing-room-only crowds and becoming a favorite among attendees.
The reason is simple: The power of shared experiences, making new connections, and collaborating on projects allows women of all ages in the industry to enjoy a common bond.
“The Women’s Council was established with the mission of fostering a safe, inclusive environment at conferences where women could build meaningful connections and friendships, collaborate, share experiences, and learn together,” says Anna Bennett, partner and head of acquisitions at the Sage Property Company.
According to Kristi Adams, chief marketing officer at OpenTech Alliance, the Women’s Council provides a time during busy conferences when women across all levels of the industry can learn from one another, share challenges, and successes openly, and grow both personally and professionally.
Ginny Stengel, SSA’s senior vice president of education and events, has watched the council grow in size and stature over the years and seen its effect on the industry.
“At its heart, the SSA Women’s Council is about people helping people,” says Stengel. “It’s about sharing experiences, opening doors, and lifting each other up. It has created this community of connection and mutual support that’s not always easy to find. It certainly helps individuals, and the industry, move forward together.”
The Women’s Council also offers a mentoring program in which women new to the industry can build connections and trust with established mentors.
As far as gatherings at SSA conference and trade shows, the Women’s Council is intentional about offering a wide variety of content to engage and support as many members as possible, while also making sure the experience is fun and welcoming.
“Events often feature thoughtful hospitality, from wine and cheese receptions to our most recent brunch—complete with a fabulous spread—all included as part of the SSA registration fee,” adds Bennett.
“The Women’s Council fosters a community of women from many different backgrounds to share ideas, lessons learned, perspectives, and allows the creation of a supportive environment for growth, both personally and professionally,” says Jackie Hogan, director of business development at CubeSmart. “I’ve learned so much from the amazing women in this industry.”