Taucha Hogue

By Alejandra Zilak

he self-storage industry boasts individuals from all walks of life; no matter where they come from, they tend to bring with them extensive admirable traits.

Taucha Hogue is no exception. Her career trajectory reflects a combination of strategic vision, industry expertise, and a commitment to leadership that has earned her recognition across both commercial real estate and self-storage. Today, she serves as executive managing director at Newmark, where she is a key member of the firm’s Capital Markets Self-Storage Team.

Her entire professional life has been marked by a series of high achievements. Over the past several years, she has been recognized as a Connect Media Next Generation Winner for Texas, a RedNews Emerging Leader of the Year finalist, a Connect CRE Women in Real Estate honoree, and most recently, one of GlobeSt. Real Estate Forum’s Aspiring Leaders of 2025.

While these accolades reflect a commitment to leadership, they only tell part of her story. Behind the awards is a professional whose ultimate goal is to always create value for her clients, and who’s cognizant of the fact that who we surround ourselves with is often as important as the choices we make. In the words of author Porter Gale, your network is your net worth, and her story showcases that adage.

Born in Texas, Hogue was raised in several small towns throughout the state before her family settled in Houston. Her entire life, she has loved to perform and dance competitively. “I traveled across north and east Texas and all over Arkansas for dance competitions while I was in high school,” she says with fondness. Eventually she became the team captain her senior year.

“I developed an early appreciation for discipline and teamwork through those years of competitive dance,” says Hogue. After graduating, she attended the University of Houston, where she lived a quintessential all-American college life. “I worked part time outside of school and was also on the UH dance team, Cougar Dolls, performing at football and basketball and some baseball and volleyball games.” This time around, she learned to balance her high standard for academics along with her dance team commitments and a part time job—a juggling act she credits for building the foundation for leadership that has become so instrumental in her career.

“I originally pursued an electrical engineering degree but ultimately transitioned to supply chain and logistics once I became aware of how businesses can benefit greatly from this strategic component.”

Her decision was a wise one. However, she graduated during the Great Recession of 2008. Like many young professionals during that time, she faced significant challenges starting her career. But rather than waiting for opportunities to come her way, she decided to obtain her MBA at the University of Houston’s Bauer College of Business.

It was during this period that she discovered commercial real estate and became part of one of the first MBA classes to earn the university’s real estate certificate.

“One of the greatest aspects of the commercial and corporate real estate community is its focus on giving back to students and young professionals, which allowed me to make great connections with influential leaders within the Houston real estate industry,” she says with gratitude. This dynamic helped her secure her first job in real estate as a program manager for real estate projects for Shell Oil Company.

While at Shell, she started as a program manager for the real estate business line, which managed the progression of more than 250 projects across the Americas.

Her performance quickly led to increased responsibilities and a promotion to portfolio manager. “In that role, I oversaw surplus land and asset dispositions, leasing initiatives, construction projects, and easement management across the United States and Latin America.” The position provided broad exposure to complex real estate transactions and international business operations, allowing her to work across multiple countries, including Brazil, Argentina, Columbia, Puerto Rico, and Canada. The experience also sharpened her understanding of portfolio management, strategic asset planning, and large-scale real estate execution—skills that would later become central to her success in capital markets.

Her time at Shell Oil was enriching, and she enjoyed it thoroughly, but she eventually started thinking about the next step in her professional life. Thanks to her network, she ended up in the right place at the right time.

After several years in corporate real estate, Hogue saw an opportunity to transition to the investment and advisory side of the self-storage business. Relationships she had built with Aaron Swerdlin and Kenneth Cox enabled her to get a foot in the metaphoric roll-up door. “Although I had no prior experience in storage at the time, I recognized the strength of the team and the opportunity to contribute to a growing and increasingly institutional asset class.”

More than a decade later, that decision has proven transformative. As executive managing director at Newmark, Hogue has played a significant role in transactions and advisory assignments exceeding $9 billion in aggregate value. Her experience includes participation in some of the industry’s most notable transactions, including the $2.2 billion sale of the Simply Self-Storage platform, a Blackstone company, in 2023, as well as the previous $1.225 billion transaction involving the same portfolio in 2020.

Years later, she continues to find motivation in the complexity and strategic nature of the work. “Whether I’m advising on a single asset or a large portfolio, our team approaches every assignment from the ground up,” says Hogue. “We evaluate each property individually, understanding market-specific dynamics, identifying operational opportunities, and helping clients develop strategies that maximize value.”

She goes on to say, “I enjoy the full lifecycle of a deal. Every assignment starts with understanding the fundamentals … From there, we work closely with owners to identify opportunities, solve challenges, and create outcomes that help them achieve their objectives.”

In addition to transaction execution, Hogue contributes to Newmark’s thought leadership efforts through the firm’s quarterly industry reports and annual conference, which brings together more than 100 operators, investors, REITs, private equity firms, and institutional capital sources from across the country.

Throughout her career, Hogue has remained committed to industry engagement and mentorship. As she’s experienced in her own career, she believes professional growth is accelerated through relationships, education, and active participation in organizations.

Her advice to professionals entering the sector is straightforward: Immerse yourself in the business, build genuine relationships, and develop a deep understanding of the fundamentals that drive performance. “Opportunities come from the people you know, the reputation you build, and the expertise you develop over time,” she says. “Be willing to learn every aspect of the business and understand what drives the industry’s success.”

That philosophy has not only shaped her own career but has also positioned her as a respected emerging leader in the industry—someone known not only for transaction success but also for her commitment to advancing the broader real estate and self-storage communities.

When she’s not working, Hogue relishes in being a mom. “I have a daughter attending Southern Methodist University. She’s studying business and is currently a member of their dance team, the SMU Pom Team,” she says with pride, as the apple didn’t fall far from the tree. “I love her, and being a mom has been one of my favorite roles in life.”

Attending sporting events with her brother, Matt, who lives nearby, is another activity she favors. “We try to go as much as possible to Rockets’ playoffs, Astros games—hopefully another World Series soon—and an occasional Texans game.”

Hogue also loves to spend time with her rescue greyhound-lab mix named Raven. “She was originally my daughter’s, but since she’s off at college, Raven is now my No. 1 sidekick!”

Last but not least, she always makes time for a good glass of wine and traveling. “As a recent empty nester, my goal is to do more of both,” she says. “This summer, my daughter and I are planning to travel to London, Germany, Prague, and Spain. Japan and Australia are next on my list.”