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See Something,
Say Something!
When Silence Costs More Than Words
By Jenny Bortman
When Silence Costs More Than Words
By Jenny Bortman
S

o many insurance losses begin the exact same way: Someone saw something but said nothing.

This claim story involves a catastrophic explosion caused by a tenant illegally storing fireworks inside a storage unit. What started as “probably nothing” ended in a massive fireball, destroyed property, national headlines, investigations, and lawsuits—a loss no one involved will ever forget.

The most alarming part is there were warning signs well before the explosion. For self-storage operators, this scenario is painfully familiar. Every day, you trust tenants to store things safely behind closed doors. While most do, it only takes one tenant storing hazardous materials, one employee ignoring their instincts, and one manager choosing not to push the issue for an entire property and neighboring businesses to be at risk.

The Classic Red Flags
Catastrophic claims rarely happen without warning. The pattern is consistent:

  • Hazardous materials are stored improperly.
  • Rule violations are ignored because confrontation felt uncomfortable.
  • Shortcuts gradually become standard operating procedure.
  • Staff assumes “someone else already handled it.”

There are moments that always exists before disaster strikes: An employee notices unusual activity around a unit. A new tenant detects a strange smell. Video footage shows suspicious materials being moved at odd hours. And yet, no one says anything. Everyone senses something is off, but nobody wants to confront it.

The Normalization Of Risk
Nobody wants conflict. Nobody wants to accuse a paying tenant. Nobody wants to create paperwork, a difficult conversation, or a vacancy. This mindset is where claims are born; in our insurance world, we call it the normalization of risk.

It happens when unsafe behavior exists long enough that people stop reacting to it. Potentially dangerous activities slowly become part of the routine until the most dangerous phrase in business takes hold: “Why say anything? Nothing bad has happened yet.”

But surviving risky behavior does not make the behavior safe. It only means you’ve been lucky. Luck is not a safety program.

What Should Happen Instead
These losses are rarely caused by impossible-to-predict events. There’s usually no mystery. The warning signs are visible; the failure is in the response.

Here’s what a strong safety culture looks like in practice:

  • A manager escalates a tenant complaint rather than dismissing it.
  • An employee shares a concern immediately after noticing something unusual.
  • A supervisor alerts ownership with full details.
  • Ownership takes concerns seriously and acts immediately.

These steps can make the difference between an operation drifting toward catastrophe and one that identifies risk and shuts it down.

The Cost Of Silence
When a known hazard goes unaddressed, the conversation shifts from accident to accountability, and accountability is expensive. Beyond the explosion itself come the investigations, lawsuits, negative media coverage, insurance complications, non-renewal notices, and premium increases. Once ownership or staff had reason to know a risk existed, ignorance is no longer a defense.

For self-storage operators, this is why facility culture matters just as much as locks, gates, cameras, and lease agreements. Your team must understand that speaking up is part of the job.

Building A See Something, Say Something Culture
  • Employees must know how to report suspicious activity.
  • Managers must investigate concerns rather than dismiss them.
  • Ownership must treat safety complaints as operational intelligence, not inconvenience.
  • Teams must stop confusing familiarity with safety, as a hazard that has existed for months is still a hazard.

The terrifying truth about catastrophic claims is that almost all of them look obvious in hindsight. The goal is not to be the company that figures it out after the fact. The goal is to be the company where someone sees the warning signs, says something, and prevents the loss entirely.

That’s the power of a true “See Something, Say Something” culture—and it’s exactly why Universal Insurance Programs (UIP) believes in the CARE culture: collaboration, accountability, relentlessly loyal, and enthusiasm. With that, we wish you the best!

Jenny Bortman serves as the CEO and president of Universal Insurance Programs (UIP), a leading national insurance program administrator specializing in niche market insurance products, including self-storage facilities. With a career spanning nearly two decades at UIP, her journey culminated in her election as president in May 2023. She also sits on the board of ARA insurance.