arehouse Anywhere is a self-storage concept reminiscent of worldwide recognized brands like Airbnb and Uber; they don’t own any of the asset classes but have brilliantly managed to create a nationwide network of facilities to make life easier for their target market: multilocation enterprises. In fact, that’s part of their elevator pitch. “We’re the easy button for organizations and businesses that need to utilize self-storage while consolidating costs and maintaining the ability to scale quickly,” says Laura Holmes, their chief executive officer. “And we’re that solution, whether it’s in a market, region, or national footprint.”

With core values strategically spelled through the acronym STORAGE (solutions-driven, teamwork, operational excellence, reliability, accountability, game-changing, and ethics), it’s no surprise that the company is serious about being the self-storage solution businesses and organizations come to trust.

Originally, Warehouse Anywhere was formed in late 2015 under Life Storage, operating under that name until they were acquired by Extra Space Storage in 2023. Since that momentous acquisition, Warehouse Anywhere has continued independently as a privately held entity—a risk that has most definitely been worth it, considering that the business is now operational in all 50 states, with more than 14,000 facilities within its network. “Since our inception, we have sourced over 110,000 storage spaces on behalf of our customers,” says Holmes.

How they managed to scale so quickly is the result of a well-executed orchestration. “We had a full marketing strategy under Life Storage, and we’ve remained consistent with it even after our spinoff,” Holmes adds. “We focus on industry trade shows by verticals: pharma, medical devices, consumer goods, sales and marketing agencies, fashion and retail, restaurant and hospitality, and field services. We attend as exhibitors to grow our book of business and pipeline.”

Such efforts are combined with digital campaigns that extend far beyond their website: inbound marketing, lead nurturing emails, LinkedIn presence, published content in trade publications, and a full sales team that focuses on outbound calls. It’s the kind of effort that reflects that effective marketing requires a lot more than a single person wearing many hats. Careful strategizing tailored to each specific channel has yielded stellar results.

While most of their clients are in the pharmaceutical industry (to the tune of around 35 percent), the remaining piece of the pie consists of the verticals mentioned by Holmes; and each one has the peace of mind that Warehouse Anywhere complies with its industry’s storage requirements, for example, meeting the standards set by the Prescription Drug Marketing Act (PDMA) for pharmaceuticals and those set by the Federal Drug Administration (FDA) for medical devices.

Clients can also bypass the hassle of additional hiring and training as they scale by simply getting in touch with Warehouse Anywhere. This benefit is summarized clearly by one of their many glowing reviews: “We tried managing storage on our own, but it quickly became clear we’d need at least two full-time people just to handle sourcing and delivery issues. Warehouse anywhere helped us secure 22 facilities across 13 states in just four days, making our latest brand launch a success and proving why we came back.”

In addition to making life as easy as possible for their clients, Warehouse Anywhere also prides itself on its quintessential white-glove services. “Storage often encompasses a lot more than just providing climate-controlled square footage to keep items. We also offer appointment-based deliveries within a one-hour window, and most of these deliveries take place within the first 15 minutes of that one-hour window,” says Holmes. “We offer same-day service, as well as moving services from one facility to another.”

These extra details have enabled Warehouse Anywhere to grow, resulting in an impressive retention rate to boot. “Our customer retention rate is 94 percent year after year,” Holmes says proudly. “We have customers who have been in the same space and same location for 10-plus years from across many industries. Once they’re settled in, they stay for a long time.”

Customers also get a dedicated concierge team, eliminating the very common frustration of long wait times and endless menu options that offer everything except a real human answering the phone. This entire approach to doing business enables commercial customers to not only rent storage but also scale into any market quickly, while Warehouse Anywhere handles all the related logistics.

“That’s what our customers value,” says Holmes. “They can also get a lot of their requests attended to through our operating system. They push a button, the request comes to us, and we facilitate it.” The key is in removing the number of touch points needed for an action.

In addition, Warehouse Anywhere finds storage locations that also offer workspaces, breakrooms, and comfortable lounges, ensuring that their clients’ work needs are accommodated. If a client needs it, they’ll work miracles to the best of their abilities to make it happen.

Finally, clients get their invoices streamlined, since multiple charges are consolidated into a single bill. The company’s modus operandi truly elevates the user experience to levels that ensure they remain as clients for years to come.

Warehouse Anywhere’s user-friendly operating system is one of the accomplishments the company is most proud of. Technology obviously plays a significant role in the company’s success, but Warehouse Anywhere upped the ante by creating what they needed. “Everything we’ve built has been proprietary to us,” says Holmes. “Our operating system (OS) is an example of that. It allows us to be very efficient and source at a high clip and still be able to derive good customer service without needing hundreds of personnel on staff.”

The system handles reporting, analytics, processing spaces, vacates, customer requests, and delivery services. This OS has also served as an instrument for Warehouse Anywhere to obtain customer feedback, as well as to act on it. “We started offering junk removal and delivery services for clients because we saw they were requesting it through the platform,” Holmes says. “It provides them with additional solutions they value, in addition to highlighting that Warehouse Anywhere does listen and prioritize their needs.”

And of course, customers can access the platform through their mobile devices to make the experience as seamless as possible and practical.

Having been in business for a decade, as well as having a nationwide reach, has provided Warehouse Anywhere with extensive historical data. “We’re one of the few—if not the only—entity that has this much data on commercial customers for self-storage,” says Holmes. This includes the average rents in any given location, the most heavily dense ZIP codes, properties with the highest approval ratings, and average space sizes being used by which verticals.

All this information helps the Warehouse Anywhere team pinpoint where prospective customers are located. “I can predict how many customers and how many spaces we could lease up in a particular geographic location,” she says. “When we go into fiscal year 2026, we have an idea of how many customers we’ll bring on. More often than not, we can estimate accurately.”

The company’s also provider agnostic when choosing where to send its business. That said, it does have a list of preferred partners; these are facilities with which Warehouse Anywhere has formal agreements. “All we ask for is additional operational support from them,” says Holmes. “If we need to cut a lock or for them to take over management of a new client space, we have their support. Commercial customers aren’t as price sensitive as residential ones, so we tell them they can even charge a premium for that. It’s more money for them and a stickier client. In exchange, we get additional support, as needed.”

Once Warehouse Anywhere has gathered all the customer’s requirements (such as ZIP code availability, 24/7 access, climate controlled, wide drive aisles, package acceptance, drive-up units, flexible leases, etc.), it sources facilities based on the desired amenities. If there are both preferred and non-preferred partners within a mile of each other, Warehouse Anywhere will pick the preferred one. And the partnerships are mutually beneficial on all levels. “One of our value propositions to prospective preferred partners is that once our clients approve a site, we rent it,” says Holmes. “Payment is completed and one of our reps is there within 24 to 48 hours.”

So not only do partners get paid promptly, but they get long-term professional clientele too. As if that weren’t enticing enough, they also get a steady pipeline year-round. This way of doing business has resulted in their partner network having more than 40 preferred partners of all sizes, totaling over 8,000 facilities nationwide. It’s the crème de la crème of self-storage networks, with their partners ranging from large storage providers all the way down to local and regional ones as well.

Warehouse Anywhere is also an example of how it’s crucial to be flexible. “One of our biggest challenges is the long sales cycles,” says Holmes, bringing up a reality that anyone who works with enterprise clients can relate to. “Given that prospects are often Fortune 500 organizations, they have lengthy procurement processes. Everything has to be studied and approved by multiple divisions: operations, sales, finance, legal. It’s time consuming.”

While such is the nature of the game, Warehouse Anywhere decided to look for ways to keep the cash flow steady during these wait times. During their early days, they required a minimum rental of 25 storage spaces, but they pivoted to accommodate small and medium-sized businesses (SMBs). “We lowered our minimum to five spaces. The reason is that regional HVAC companies, plumbers, landscapers, event planners, interior designers, real estate agents, and retail shops often need storage for their overflow items. Offering them this solution provides them with the proverbial easy button that has become our signature while also making things easier for Warehouse Anywhere with their shorter sales cycles. We’ve also automated most of the sales cycle for them: contracts, payments, onboarding, and continued support,” she says. “We’re still focusing on enterprise-level clients, but this has been a good way to approach the challenge.”

That said, there’s no need to worry about the company’s enterprise pipeline. “We have a very heavy emphasis on sales and revenue growth,” Holmes adds, “and our close rate in enterprise clients is at 60 percent, so even when it takes six to eight months, we’re still winning their business.”

Another common challenge is when clients are bought through mergers and acquisitions. “When there’s a new owner, we need to draft new contracts, accommodate for new forms of payments, and handle a lot of updates,” says Holmes. However, the team always handles such changes with the same duty of care they approach every single client, ensuring these types of transitions go as smoothly as possible.

The Warehouse Anywhere concept is the gift that keeps on giving. Even though the company already has a nationwide footprint, it has plans to expand into Canada in 2026. “We’re very excited about it,” says Holmes. “We’re continuing to grow our services under our new ownership group, which is giving us the resources and financial backing to invest in the rapid growth of our organization. This includes additional integrations with our partners, as well as further enhancements to our platform to make the management even easier for our clients and transform the organization into a full-service technology company.”

In the meantime, there are plans to bring in the team from all over the United States into the headquarters in Denver for this year’s holiday party, as well as to celebrate the company’s 10-year anniversary and launch of its new platform.

“Treating people well is very much part of our culture,” says Holmes. “We have fun doing what we’re doing, and every year, we give awards to celebrate individual accomplishments. We enjoy doing what we do business-wise, but we’re also proud to foster a healthy work environment.”

Even though it’s a remote-first company, an effort is made to get the team together at least twice a year. With a heavy presence in Denver, Buffalo, Chicago, and Atlanta, individual teams from each of these locations get together quarterly. There’s also the option to work at an office, if employees so choose, although nothing is held against anyone who wants to work from home on a full-time basis. “It’s been great for us because it’s opened the talent pool,” says Holmes.

That’s very much a key component to the company’s success. In a world where the phrase “it’s not personal, it’s business” has become ubiquitous when prioritizing organizations over the team’s wellbeing, Warehouse Anywhere’s holistic approach to taking care of customers and staff who make it all possible is a market differentiator worth showcasing and celebrating.