You’ll notice we’ve done things differently. Rather than set up booths in a traditional grid, we’ve divided the floor into zones—each with its own activation. (You need to try the golf simulator.) At the center of it all is the networking StorageLife Clubhouse, where you can step away from the hustle and bustle to have more meaningful conversations. We’ve also designed THE Show so there’s no overlap between trade show hours and sessions; you don’t have to choose between valuable content and important floor facetime.

See the full trade show and conference map by downloading the mobile app or by visiting the official event website.

THE Show is built around four essential pillars of the self-storage industry: Operations, Data, Development, and Investment. Operations focuses on the strategies, technology, and best practices that keep facilities running at peak performance. Data delivers the insights and intelligence operators need to understand the market and make informed decisions. Development covers everything from site selection and construction to design, financing, and the challenges of bringing new facilities to market. Investment examines acquisitions, capital, valuations, and the financial forces shaping the industry. Together, these four pillars offer a comprehensive view of self-storage for independents, top operators, and all the companies serving them.

More than 70 industry experts and influential voices address those four pillars, from self-storage veterans to nationally recognized thought leaders. They bring insight, fresh perspectives, and ideas you can put to work as soon as you return from Atlanta.

Mark Durden-Smith is one of Britain’s most sought-after television and corporate presenters. Mark served as a regular anchor for ITV’s Rugby World Cup 2015 coverage and the Oxford and Cambridge Boat Races. Outside of sports, he has presented some of the UK’s best-known programming, including the flagship daytime show This Morning and the travel series Wish You Were Here.

A versatile and accomplished host, Mark is a trusted choice for a wide range of organizations and events, many of which invite him back year after year. His clients include Samsung, Adobe, Nestlé, Jet Airways, and The World’s 50 Best Restaurants. MSM is thrilled to join the roster and welcome Mark to THE Show!

You don’t want to miss these keynote addresses. Here’s who’s on deck.

You’ve been to conferences before where you had a question—just not time to ask it. At THE Show, when the speaker is done talking, the conversation isn’t over. That’s why we’ve created the Speaker Post Game. Right across the hall from our four pillar session rooms, the Post Game is a room set aside for follow-up with our speakers. You don’t have to hope for an accidental hallway encounter. This is a room designed for discussion. You won’t find it at any other self-storage show!

For day-to-day focus, head to The Manager’s Office. It is a dedicated learning space designed for the people on the front lines of self-storage. Sessions feature practical operations and sales training and focus on the real-world skills managers use every day, from improving the customer experience and increasing rentals to strengthening facility performance.

It’s hands-on, actionable education designed to help managers sharpen their skills and solve everyday challenges.

The Deal Room connects self-storage buyers, sellers, investors, and dealmakers in a dedicated space where properties and portfolios are presented and sales and acquisitions are completed.

Powered by TractIQ’s industry data and market intelligence, The Deal Room is where handshakes happen, whether you’re looking to buy, sell, or simply see what’s moving in the market.

Gain new perspectives by talking with your peers! THE Show offers dozens of focused, small-group roundtables covering the issues affecting self-storage today.

This is your chance to exchange ideas, share experiences, and hear how others are tackling the same challenges you face. These candid, peer-to-peer conversations are designed to involve everyone at the table.

THE Show is thrilled to be supporting the Atlanta Mission as its official event charity. The non-profit started in 1938 to help people displaced by the Great Depression, and it is now the city’s largest and longest-running provider of services for those experiencing hunger and homelessness. Travis Morrow, CEO of MSM, says the non-profit was a perfect fit for THE Show. “Many self-storage operators have had the difficult task of removing homeless individuals and even families from units they’d been living in,” he says. “Atlanta Mission offers these people an alternative and a chance to rebuild their lives.” Sponsors, exhibitors, and attendees have been encouraged to donate financially and/or bring in-kind items such as an extra professional outfit, which will help Atlanta Mission clients for job interviews as they move forward. If you’ve brought an extra outfit or other item, please drop it off at one of the donation drop-points. Thank you for your generosity!

Three days, more than 70 speakers, big names, big ideas, and a whole new self-storage ballgame—welcome to the big leagues. Welcome to THE Show.