MSM logo
Digital Media Planner 2025
Modern Storage Media (MSM) is a digital media company and the leading authority in the self-storage industry. Since 1979, we have provided the most comprehensive data, analysis, and expert insights to the self-storage industry. As such, MSM is the single-source solution for the information that empowers self-storage professionals to make decisions that drive growth.

Our mission is to deliver factual, timely, unbiased content to self-storage professionals
to help them make informed decisions about their businesses.

Based in Phoenix, Ariz., Mini-Storage Messenger is the most respected trade magazine for self-storage decision-makers. Initially founded by Hardy Good more than 40 years ago to promote MiniCo Insurance, the brand has since become the leading source of trusted information and educational resources for the self-storage industry.

MSM’s products include the annual Self-Storage Almanac, RV and Boat Storage Development Guidebook, Self-Storage Now, Self-Storage Canada, the Development Handbook, and our flagship publication, Messenger magazine. The company also names the highly anticipated “Facility of the Year” and “Manager of the Year.”

These popular publications provide expert insights to help businesses make informed decisions and achieve growth. Supported by a team with more than 24 years of experience in the self-storage industry, MSM is committed to providing high-quality content that adds value to its readers.

Now under new ownership, MSM has a new outlook and name: Modern Storage Media. MSM plans to modernize its print and digital publications with a technology-focused approach. New features will upgrade the experience for readers and advertisers while continuing to deliver exclusive breaking news.

Messenger Magazine
MESSENGER magazine cover
MESSENGER magazine cover
Published since 1979, Messenger has become the most respected international business magazine of the self-storage industry. It delivers timely, relevant, informative content that enables owner-operators to improve their businesses. Through its September 2023 redesign, Messenger now offers subscribers a cutting-edge reading experience!
Available in print and a scrolling digital format, the modernized magazine covers a wide variety of self-storage-related topics that are separated into four industry-focused sections: operations, data, development, and investment. Each issue of Messenger offers more than 100 pages and features regular columns that our readers enjoy, such as “Storage Stats,” “Who’s Who in Self-Storage,” “Chief Executive Opinion,” “Groundbreaking Development,” and “The Last Word.”

A one-year subscription to Messenger consists of 12 issues, delivered monthly, including annual editions of the industry’s highly anticipated Top Operators, Manager of the Year, and Facility of the Year volumes, plus a 13th bonus edition of the Buyer’s Guide.

  • Circulation
    Digital Preview edition sent to 28,000 per month
  • Frequency
    Thirteen issues per year
  • Target Audience
    Self-storage owners, operators, and other professionals interested in developing, operating, or investing in self-storage facilities
  • Bonus Circulation
    Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers
  • Print Subscriptions
    $99.95 per year
  • Digital Subscriptions
    $51.95 per year
  • Combo Subscription
    $124.95 per year
  • Single Copy Price
    $7.95
  • Print for Canada and Mexico
    $129.95
  • All other countries
    $199.95
  • January

    Fast Forward: New Frontiers in Self-Storage
    Space Deadline: December 6, 2024
    Materials Due: December 11, 2024

  • February

    Self-Storage Disruptors
    Space Deadline: January 10, 2025
    Materials Due: January 15, 2025

  • March

    Hot Markets: Construction & Development
    Space Deadline: February 7, 2025
    Materials Due: February 12, 2025

  • April

    Data: Collecting, Sharing & Tracking
    Space Deadline: March 7, 2025
    Materials Due: March 12, 2025

  • May

    Is Your Brand Working for You?
    Space Deadline: April 4, 2025
    Materials Due: April 9, 2025

  • June

    Who’s Who in Self-Storage?
    Exclusive Editorial: Profiles of Self-Storage Brokers
    Space Deadline: May 2, 2025
    Materials Due: May 7, 2025

  • July

    Protecting Your Asset
    Exclusive Editorial: Self-Storage Security
    Space Deadline: June 6, 2025
    Materials Due: June 11, 2025

  • August

    Specialty Storage: Past, Present, and Future
    Exclusive Editorial: Going Green
    Space Deadline: July 3, 2025
    Materials Due: July 9, 2025

  • September

    AI: Exploring the Benefits & Dangers
    Space Deadline: August 1, 2025
    Materials Due: August 6, 2025

  • October

    Self-Storage Horror Stories & Legal Ramifications
    Exclusive Editorial: 2024 Manager of the Year Winners
    Space Deadline: September 10, 2025
    Materials Due: September 15, 2025

  • November

    2025 Top Operators
    Space Deadline: October 3, 2025
    Materials Due: October 8, 2025

  • December

    2025 Facility of the Year Winners
    Space Deadline: November 7, 2025
    Materials Due: November 12, 2025

  • Summer (13th Issue)

    Buyer’s Guide
    Space Deadline: June 20, 2025
    Materials Due: June 26, 2025

Messenger

(Print + Responsive digital editions)

What is “Enhanced” Advertising?
What are “Spotlight” Opportunities?
Sample Enhanced Video Content
2025 Self-Storage Buyer’s Guide
MESSENGER magazine cover
  • Frequency
    Annual
  • Publication
    Summer 2025
    (13th issue of Messenger – Also sold individually)
  • Target Audience
    U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives
  • Bonus Distribution
    Digital edition sent to 28,000+
  • Digital Only
    $14.95
  • Print Only
    $29.95
  • Print + Digital
    $39.95
Self-Storage NOW! Magazine
Self Storage Now Cover
Our digital publication Self-Storage Now! is distributed to our digital subscribers and a select number of state self-storage association members every quarter for FREE. Redesigned in 2024 in an amazing new digital format, Self-Storage Now! has been revived with all-new, exclusive content focused entirely on management and operations. Marketing opportunities include pop-ups, videos, and all the advertising options available for the digital version of Messenger. With a steadily increasing circulation—one that’s only expected to keep growing—your message can be seen by 28,000-plus prospective customers!

  • Circulation
    28,000+
  • Frequency
    Quarterly (Q1, Q2, Q3, Q4)
  • Target Audience
    U.S. self-storage facility managers, managing owners, managing partners, and property management executives
  • Subscriptions
    Digital subscriptions are complimentary to all industry professionals.
Editorial Calendar
  • Q1

    The Customer Experience
    Exclusive Editorial:
    Storage Oddities –
    Beyond the Norm
    Space Deadline: Jan. 24, 2025
    Materials Due: Jan. 29, 2025

  • Q2

    Innovations in Operations
    Exclusive Editorial:
    Facility Maintenance and Curb Appeal
    Space Deadline: April 25, 2025
    Materials Due: April 30, 2025

  • Q3

    The Value of Continued Education
    Exclusive Editorial:
    Training Your Employees
    Space Deadline: July 18, 2025
    Materials Due: July 23, 2025

  • Q4

    2025 Manager of the Year
    Exclusive Editorial: Budgeting for 2026
    Space Deadline: Oct. 24, 2025
    Materials Due: Oct. 29, 2025

Self-Storage Now

(Responsive digital editions)

Premium Positions
1x
4x

Page One
$1607
$1270

Top of TOC
$1607
$1270

Top Pub Letter
$1607
$1270

Back Cover
$1857
$1467

Standard Positions
1x
4x

Full Page
$1413
$1110

2/3 Page Horizontal
$1100
$890

Half Page Horizontal
$1016
$802

1/3 Page Horizontal
$840
$664

All Full Page Ads Include VERTIQUL Enhancement
Self-Storage Canada Magazine
Self Storage Canada
Self-Storage Canada is the only publication dedicated to the growing Canadian self-storage market and the official publication of the Canadian Self Storage Association. Available in both a print and groundbreaking digital edition, Self-Storage Canada delivers the most relevant content to the people behind the country’s approximately 3,000 facilities. Newly redesigned in 2024, Self-Storage Canada offers unparalleled marketing opportunities through enhanced advertisements and expanded editorial. Your ads receive double exposure from CSSA’s vendor and facility members as well as additional paid subscribers. Don’t miss your chance to position your company as a top-level vendor!

  • Circulation
    3,500 Projected Print & Digital
    Bonus Distribution at Trade Shows
  • Frequency
    Spring, Summer, Winter
  • Target Audience
    The official publication of the Canadian Self Storage Association (CSSA) and the only publication focusing on the growing Canadian self-storage market.
  • Bonus Circulation
    Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers
  • Digital Only
    $21.95
  • Print (Shipped to U.S.)
    $21.95
  • Print (Shipped to Canada)
    $29.95
  • Print (Shipped to Mexico)
    $64.95
  • Print (International Shipping)
    $89.95
Editorial Calendar
  • Spring

    2025 Manager of the Year
    Space Deadline: January 3, 2025
    Materials Due: January 8, 2025

  • Summer

    Who’s Who in Canada
    Space Deadline: May 30, 2025
    Materials Due: June 4, 2025

  • Winter

    Canadian Top Operators
    Space Deadline: September 26, 2025
    Materials Due: October 1, 2025

Self-Storage Canada

(Print and responsive digital editions)

Premium Positions
1x
3x

Inside Front Cover
$1300
$1195

Page One
$1300
$1195

Inside Back Cover
$1300
$1195

Back Cover
$1500
$1300

Standard Positions
1x
3x

2-Page Spread
$1900
$1600

Full Page
$1100
$900

Half Page Horizontal
$900
$802

2/3 Page Vertical
$1000
$840

1/3 Page
$605
$571

All Full Page Ads Include VERTIQUL Enhancement
Editorial Calendars*
*Please be advised that the editorial calendars for Messenger, Self-Storage Now!, and Self-Storage Canada are subject to change at the publisher’s discretion.
Messenger

Editorial Calendar

  • January

    Fast Forward: New Frontiers in Self-Storage
    Space Deadline: December 6, 2024
    Materials Due: December 11, 2024

  • February

    Self-Storage Disruptors
    Space Deadline: January 10, 2025
    Materials Due: January 15, 2025

  • March

    Hot Markets: Construction & Development
    Space Deadline: February 7, 2025
    Materials Due: February 12, 2025

  • April

    Data: Collecting, Sharing & Tracking
    Space Deadline: March 7, 2025
    Materials Due: March 12, 2025

  • May

    Is Your Brand Working for You?
    Space Deadline: April 4, 2025
    Materials Due: April 9, 2025

  • June

    Who’s Who in Self-Storage?
    Exclusive Editorial: Profiles of Self-Storage Brokers
    Space Deadline: May 2, 2025
    Materials Due: May 7, 2025

  • July

    Protecting Your Asset
    Exclusive Editorial: Self-Storage Security
    Space Deadline: June 6, 2025
    Materials Due: June 11, 2025

  • August

    Specialty Storage: Past, Present, and Future
    Exclusive Editorial: Going Green
    Space Deadline: July 3, 2025
    Materials Due: July 9, 2025

  • September

    AI: Exploring the Benefits & Dangers
    Space Deadline: August 1, 2025
    Materials Due: August 6, 2025

  • October

    Self-Storage Horror Stories & Legal Ramifications
    Exclusive Editorial: 2024 Manager of the Year Winners
    Space Deadline: September 10, 2025
    Materials Due: September 15, 2025

  • November

    2025 Top Operators
    Space Deadline: October 3, 2025
    Materials Due: October 8, 2025

  • December

    2025 Facility of the Year Winners
    Space Deadline: November 7, 2025
    Materials Due: November 12, 2025

Self-Storage Canada

Editorial Calendar

  • Spring

    2025 Manager of the Year
    Space Deadline: January 3, 2025
    Materials Due: January 8, 2025

  • Summer

    Who’s Who in Canada
    Space Deadline: May 30, 2025
    Materials Due: June 4, 2025

  • Winter

    Canadian Top Operators
    Space Deadline: September 26, 2025
    Materials Due: October 1, 2025

  • Spring 2026

    2026 Manager of the Year
    Space Deadline: January 9, 2026
    Materials Due: January 14, 2026

Self-Storage NOW!

Editorial Calendar

  • Q1

    The Customer Experience
    Exclusive Editorial: Storage Oddities – Beyond the Norm
    Space Deadline: January 24, 2025
    Materials Due: January 29, 2025

  • Q2

    Innovations in Operations
    Exclusive Editorial: Facility Maintenance and Curb Appeal
    Space Deadline: April 25, 2025
    Materials Due: April 30, 2025

  • Q3

    The Value of Continued Education
    Exclusive Editorial: Training Your Employees
    Space Deadline: July 18, 2025
    Materials Due: July 23, 2025

  • Q4

    2025 Manager of the Year
    Exclusive Editorial: Budgeting for 2026
    Space Deadline: October 24, 2025
    Materials Due: October 29, 2025

Specialty Publications

Editorial Calendar

  • Spring 2025
    2025 Self-Storage Almanac

    Space Deadline: November 25, 2024
    Materials Due: December 4, 2024

  • Spring 2025
    2025 Development Handbook

    Space Deadline: April 21, 2025
    Materials Due: April 25, 2025

  • Summer 2025
    Self-Storage Buyer’s Guide

    Space Deadline: June 20, 2025
    Materials Due: June 26, 2025

  • Fall 2025
    Special Publication To Be Announced
2025 Self-Storage Almanac
Almanac cover
Known throughout the industry as the leading self-storage source for data, trends, and in-depth analysis, the annual Self-Storage Almanac features the most up-to-date data, trends, and analyses for self-storage owners, operators, investors, developers, and appraisers.

Almanac topics include occupancy and rental rates, market supply and demand, industry ownership, property valuation, capitalization rates, and financing. Also included is facility data by state, top operators, market share, economics and demographic trends impacting self-storage, customer analysis, features desired by customers, effective marketing methods, and security trends, as well as RV and boat storage data, trends, and analysis.

Alamanc inside pages
  • Frequency: Annual
  • Publication: January 2025
  • Target Audience:
    U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives
  • Digital Only: $174.95
  • Print Only: $199.95
  • Print + Digital: $254.95
2025 Self-Storage Development Handbook
Almanac cover
The Development Handbook for Self-Storage contains a wealth of information from industry experts about developing a new self-storage facility, from choosing the right site, assembling a development team, and navigating the development process to choosing building materials, selecting an appropriate unit mix, and opening your doors for business.

This information is provided as a benchmark, a place to start exploring the development process. Topics include site selection, due diligence, site layout and unit mix, construction financing, building options, marketing prior to opening, insuring your investment, and security for new builds.

  • Frequency: Biannual
  • Publication: Fall 2025
  • Target Audience:
    U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives
  • Digital Only: $79.95
  • Print Only: $79.95
  • Print + Digital: $129.95
2026 RV & Boat Development Handbook
Almanac cover
The RV and Boat Development Handbook is by far the largest publication dedicated to this real estate sector, reflecting the optimism and uptick in the RV and boat market. In this publication you will find a wealth of information about developing RV and boat storage, from due diligence, construction options, and architectural design to marketing, amenities, and ensuring your investment. This is the most current information and data available, gathered from experts in the industry who have extensive experience developing these specialty storage facilities. The RV and Boat Storage Development Handbook is designed to be your guide, providing invaluable insights and strategies for a successful and profitable business model.

  • Frequency: Biannual
  • Publication: Spring 2026
  • Target Audience:
    U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives
  • Digital Only: $79.95
  • Print Only: $79.95
  • Print + Digital: $119.95
Online Marketing Opportunities
Almanac cover
Almanac cover
Almanac cover
Email Database Marketing Opportunities
Almanac cover
White Paper Opportunities
Almanac cover
Custom Publishing & Reprints
Sponsored Content
Vendor Spotlights

Do you want exclusive exposure for your business? You need a Vendor Spotlight! Our writers will interview you to create this two-page spread about your company, which includes photos and contact information. Vendor Spotlights appear in both the print and digital versions of Messenger. The digital article includes a link to your website. This exclusive marketing package also includes 1,000 reprints for marketing purposes.

Vendor Spotlights are also available in Self-Storage Now! and Self-Storage Canada.

Sponsored Content
Corporate Profiles

This one-page article is a profile about your company that includes photos, logo, contact information, and a company description. It appears in both the print and the digital versions of Messenger, with the digital article including a link to your website. The package includes 500 reprints for marketing purposes.

Custom Publishing

Special creative services are available for marketing materials. This includes but is not limited to:

  • Custom book printing
  • Custom Periodicals
  • Newsletters
  • Company catalogs
  • Ad Build/Design
  • Custom Marketing Materials
Reprints

Did you write an article for one of our publications? Have you read editorial content that you’d like to utilize for your own marketing or educational purposes? You can purchase high-quality reprints for distribution. Reprints can be customized to include the issue cover and company ads if desired.

Production Specifications
Advertising print sizes are the same for all publications.
Submit all digital ads via email to lauri@modernstoragemedia.com.

Preferred print formats are press-ready PDFs or 300 DPI JPGs.
All images must be no less than 300 DPI at 100% final size.

Enhanced advertisements require packaged files, or native files including all layers and embedded fonts, images and elements. Contact your sales representative for specific instructions and acceptable file types.

Ads that do not meet the required specifications will be returned for re submission. If required, and if possible, graphic design to alter supplied materials to meet the specifications is available for $100 per instance.

Modern Storage Media offers ad creation, production, ad reprints and bulk subscriptions for Mini-Storage Messenger. Contact your sales representative for details.

Advertising Enhancements
What is “Enhanced” Advertising?
Sample Enhanced Video Content
“Enhanced” ad options explained

The unique VERTIQUL platform expands the capabilities of the printed page which is limited to a static environment. By taking the elements of a print ad and allowing them to move dynamically, the user experience is greatly enhanced across desktop, tablet and mobile devices.

Along with standard print design elements, here are just a few examples of “enhancements” that can be implemented. Please work directly with your sales rep to see if there is something else that uniquely fits your brand.

  • Embedded video & audio
  • Animation
  • Photo carousels
  • Paralax scrolling
  • Multi-edge motion
  • Unique specialty actions
Spotlight Sponsorships
Spotlight Profiles

Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.

Contact
Meet The Team
Who is Modern Storage Media (MSM)?
Travis M. Morrow headshot
Travis M. Morrow
CEO
Poppy Behrens headshot
Poppy Behrens
Publisher
Lauri Longstrom-Henderson headshot
Lauri Longstrom-Henderson
Director Of Sales & Marketing
Jeffrey Pettingill headshot
Jeffry Pettingill
Creative Director
Modern Storage Media
Erica Shatzer headshot
Erica Shatzer
Editor
Carlos Padilla headshot
Carlos “Los” Padilla
Circulation & Online Sales Coordinator
Brad Hadfield headshot
Brad Hadfield
Web Manager / News Writer
Jim Nissen headshot
Jim Nissen
Creative Director
Messenger
We are a forward-thinking team of knowledgeable professionals with more than 20 years of experience in self-storage. Through modern technology, we reliably deliver high-quality content and cutting-edge advertising opportunities. We strive to provide clarity in a rapidly changing industry by informing others with expert insights, accurate data, and authentic products.

We are Modern Storage Media.