

Our mission is to deliver factual, timely, unbiased content to self-storage professionals
to help them make informed decisions about their businesses.
Based in Phoenix, Ariz., Mini-Storage Messenger is the most respected trade magazine for self-storage decision-makers. Initially founded by Hardy Good more than 40 years ago to promote MiniCo Insurance, the brand has since become the leading source of trusted information and educational resources for the self-storage industry.
MSM’s products include the annual Self-Storage Almanac, RV and Boat Storage Development Guidebook, Self-Storage Now, Self-Storage Canada, the Development Handbook, and our flagship publication, Messenger magazine. The company also names the highly anticipated “Facility of the Year” and “Manager of the Year.”
These popular publications provide expert insights to help businesses make informed decisions and achieve growth. Supported by a team with more than 24 years of experience in the self-storage industry, MSM is committed to providing high-quality content that adds value to its readers.
Now under new ownership, MSM has a new outlook and name: Modern Storage Media. MSM plans to modernize its print and digital publications with a technology-focused approach. New features will upgrade the experience for readers and advertisers while continuing to deliver exclusive breaking news.
- Modern Storage Media Mission
- MESSENGER Magazine
- 2025 Self-Storage Buyer’s Guide
- Self-Storage NOW! Magazine
- Self-Storage Canada Magazine
- Editorial Calendar
- 2025 Self-Storage Almanac
- 2025 Self-Storage Development Handbook
- 2026 RV & Boat Development Handbook
- Online Marketing Opportunities
- Email Database Marketing Opportunities
- White Paper Opportunities
- Custom Publishing & Reprints
- Production Specifications
- Advertising Enhancements
- Spotlight Sponsorships
- Contact


A one-year subscription to Messenger consists of 12 issues, delivered monthly, including annual editions of the industry’s highly anticipated Top Operators, Manager of the Year, and Facility of the Year volumes, plus a 13th bonus edition of the Buyer’s Guide.
- Circulation
Digital Preview edition sent to 28,000 per month - Frequency
Thirteen issues per year - Target Audience
Self-storage owners, operators, and other professionals interested in developing, operating, or investing in self-storage facilities - Bonus Circulation
Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers - Print Subscriptions
$99.95 per year - Digital Subscriptions
$51.95 per year - Combo Subscription
$124.95 per year - Single Copy Price
$7.95 - Print for Canada and Mexico
$129.95 - All other countries
$199.95
-
January
Fast Forward: New Frontiers in Self-Storage
Space Deadline: December 6, 2024
Materials Due: December 11, 2024 -
February
Self-Storage Disruptors
Space Deadline: January 10, 2025
Materials Due: January 15, 2025 -
March
Hot Markets: Construction & Development
Space Deadline: February 7, 2025
Materials Due: February 12, 2025 -
April
Data: Collecting, Sharing & Tracking
Space Deadline: March 7, 2025
Materials Due: March 12, 2025 -
May
Is Your Brand Working for You?
Space Deadline: April 4, 2025
Materials Due: April 9, 2025 -
June
Who’s Who in Self-Storage?
Exclusive Editorial: Profiles of Self-Storage Brokers
Space Deadline: May 2, 2025
Materials Due: May 7, 2025 -
July
Protecting Your Asset
Exclusive Editorial: Self-Storage Security
Space Deadline: June 6, 2025
Materials Due: June 11, 2025 -
August
Specialty Storage: Past, Present, and Future
Exclusive Editorial: Going Green
Space Deadline: July 3, 2025
Materials Due: July 9, 2025 -
September
AI: Exploring the Benefits & Dangers
Space Deadline: August 1, 2025
Materials Due: August 6, 2025 -
October
Self-Storage Horror Stories & Legal Ramifications
Exclusive Editorial: 2024 Manager of the Year Winners
Space Deadline: September 10, 2025
Materials Due: September 15, 2025 -
November
2025 Top Operators
Space Deadline: October 3, 2025
Materials Due: October 8, 2025 -
December
2025 Facility of the Year Winners
Space Deadline: November 7, 2025
Materials Due: November 12, 2025 -
Summer (13th Issue)
Buyer’s Guide
Space Deadline: June 20, 2025
Materials Due: June 26, 2025 -
For advertising inquiries click here.
(Print + Responsive digital editions)



- Frequency
Annual - Publication
Summer 2025
(13th issue of Messenger – Also sold individually) - Target Audience
U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives - Bonus Distribution
Digital edition sent to 28,000+ - Digital Only
$14.95 - Print Only
$29.95 - Print + Digital
$39.95 -
For advertising inquiries click here.


- Circulation
28,000+ - Frequency
Quarterly (Q1, Q2, Q3, Q4) - Target Audience
U.S. self-storage facility managers, managing owners, managing partners, and property management executives - Subscriptions
Digital subscriptions are complimentary to all industry professionals.
-
Q1
The Customer Experience
Exclusive Editorial:
Storage Oddities –
Beyond the Norm
Space Deadline: Jan. 24, 2025
Materials Due: Jan. 29, 2025 -
Q3
The Value of Continued Education
Exclusive Editorial:
Training Your Employees
Space Deadline: July 18, 2025
Materials Due: July 23, 2025 -
Q4
2025 Manager of the Year
Exclusive Editorial: Budgeting for 2026
Space Deadline: Oct. 24, 2025
Materials Due: Oct. 29, 2025
Innovations in Operations
Exclusive Editorial:
Facility Maintenance and Curb Appeal
Space Deadline: April 25, 2025
Materials Due: April 30, 2025
(Responsive digital editions)

- Circulation
3,500 Projected Print & Digital
Bonus Distribution at Trade Shows - Frequency
Spring, Summer, Winter - Target Audience
The official publication of the Canadian Self Storage Association (CSSA) and the only publication focusing on the growing Canadian self-storage market. - Bonus Circulation
Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers - Digital Only
$21.95 - Print (Shipped to U.S.)
$21.95 - Print (Shipped to Canada)
$29.95 - Print (Shipped to Mexico)
$64.95 - Print (International Shipping)
$89.95
-
Spring
2025 Manager of the Year
Space Deadline: January 3, 2025
Materials Due: January 8, 2025 -
Summer
Who’s Who in Canada
Space Deadline: May 30, 2025
Materials Due: June 4, 2025 -
Winter
Canadian Top Operators
Space Deadline: September 26, 2025
Materials Due: October 1, 2025
(Print and responsive digital editions)
Editorial Calendar
-
January
Fast Forward: New Frontiers in Self-Storage
Space Deadline: December 6, 2024
Materials Due: December 11, 2024 -
February
Self-Storage Disruptors
Space Deadline: January 10, 2025
Materials Due: January 15, 2025 -
March
Hot Markets: Construction & Development
Space Deadline: February 7, 2025
Materials Due: February 12, 2025 -
April
Data: Collecting, Sharing & Tracking
Space Deadline: March 7, 2025
Materials Due: March 12, 2025 -
May
Is Your Brand Working for You?
Space Deadline: April 4, 2025
Materials Due: April 9, 2025 -
June
Who’s Who in Self-Storage?
Exclusive Editorial: Profiles of Self-Storage Brokers
Space Deadline: May 2, 2025
Materials Due: May 7, 2025 -
July
Protecting Your Asset
Exclusive Editorial: Self-Storage Security
Space Deadline: June 6, 2025
Materials Due: June 11, 2025 -
August
Specialty Storage: Past, Present, and Future
Exclusive Editorial: Going Green
Space Deadline: July 3, 2025
Materials Due: July 9, 2025 -
September
AI: Exploring the Benefits & Dangers
Space Deadline: August 1, 2025
Materials Due: August 6, 2025 -
October
Self-Storage Horror Stories & Legal Ramifications
Exclusive Editorial: 2024 Manager of the Year Winners
Space Deadline: September 10, 2025
Materials Due: September 15, 2025 -
November
2025 Top Operators
Space Deadline: October 3, 2025
Materials Due: October 8, 2025 -
December
2025 Facility of the Year Winners
Space Deadline: November 7, 2025
Materials Due: November 12, 2025
Editorial Calendar
-
Spring
2025 Manager of the Year
Space Deadline: January 3, 2025
Materials Due: January 8, 2025 -
Summer
Who’s Who in Canada
Space Deadline: May 30, 2025
Materials Due: June 4, 2025 -
Winter
Canadian Top Operators
Space Deadline: September 26, 2025
Materials Due: October 1, 2025 -
Spring 2026
2026 Manager of the Year
Space Deadline: January 9, 2026
Materials Due: January 14, 2026
Editorial Calendar
-
Q1
The Customer Experience
Exclusive Editorial: Storage Oddities – Beyond the Norm
Space Deadline: January 24, 2025
Materials Due: January 29, 2025 -
Q2
Innovations in Operations
Exclusive Editorial: Facility Maintenance and Curb Appeal
Space Deadline: April 25, 2025
Materials Due: April 30, 2025 -
Q3
The Value of Continued Education
Exclusive Editorial: Training Your Employees
Space Deadline: July 18, 2025
Materials Due: July 23, 2025 -
Q4
2025 Manager of the Year
Exclusive Editorial: Budgeting for 2026
Space Deadline: October 24, 2025
Materials Due: October 29, 2025
Editorial Calendar
-
Spring 20252025 Self-Storage Almanac
Space Deadline: November 25, 2024
Materials Due: December 4, 2024 -
Spring 20252025 Development Handbook
Space Deadline: April 21, 2025
Materials Due: April 25, 2025 -
Summer 2025Self-Storage Buyer’s Guide
Space Deadline: June 20, 2025
Materials Due: June 26, 2025 -
Fall 2025Special Publication To Be Announced

Almanac topics include occupancy and rental rates, market supply and demand, industry ownership, property valuation, capitalization rates, and financing. Also included is facility data by state, top operators, market share, economics and demographic trends impacting self-storage, customer analysis, features desired by customers, effective marketing methods, and security trends, as well as RV and boat storage data, trends, and analysis.

- Frequency: Annual
- Publication: January 2025
- Target Audience:
U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives - Digital Only: $174.95
- Print Only: $199.95
- Print + Digital: $254.95

This information is provided as a benchmark, a place to start exploring the development process. Topics include site selection, due diligence, site layout and unit mix, construction financing, building options, marketing prior to opening, insuring your investment, and security for new builds.
- Frequency: Biannual
- Publication: Fall 2025
- Target Audience:
U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives - Digital Only: $79.95
- Print Only: $79.95
- Print + Digital: $129.95

- Frequency: Biannual
- Publication: Spring 2026
- Target Audience:
U.S. self-storage facility managers, owners, managing partners, investors, developers, and property management executives - Digital Only: $79.95
- Print Only: $79.95
- Print + Digital: $119.95






Do you want exclusive exposure for your business? You need a Vendor Spotlight! Our writers will interview you to create this two-page spread about your company, which includes photos and contact information. Vendor Spotlights appear in both the print and digital versions of Messenger. The digital article includes a link to your website. This exclusive marketing package also includes 1,000 reprints for marketing purposes.
Vendor Spotlights are also available in Self-Storage Now! and Self-Storage Canada.

This one-page article is a profile about your company that includes photos, logo, contact information, and a company description. It appears in both the print and the digital versions of Messenger, with the digital article including a link to your website. The package includes 500 reprints for marketing purposes.
Special creative services are available for marketing materials. This includes but is not limited to:
- Custom book printing
- Custom Periodicals
- Newsletters
- Company catalogs
- Ad Build/Design
- Custom Marketing Materials
Did you write an article for one of our publications? Have you read editorial content that you’d like to utilize for your own marketing or educational purposes? You can purchase high-quality reprints for distribution. Reprints can be customized to include the issue cover and company ads if desired.


Preferred print formats are press-ready PDFs or 300 DPI JPGs.
All images must be no less than 300 DPI at 100% final size.
Enhanced advertisements require packaged files, or native files including all layers and embedded fonts, images and elements. Contact your sales representative for specific instructions and acceptable file types.
Ads that do not meet the required specifications will be returned for re submission. If required, and if possible, graphic design to alter supplied materials to meet the specifications is available for $100 per instance.
Modern Storage Media offers ad creation, production, ad reprints and bulk subscriptions for Mini-Storage Messenger. Contact your sales representative for details.


The unique VERTIQUL platform expands the capabilities of the printed page which is limited to a static environment. By taking the elements of a print ad and allowing them to move dynamically, the user experience is greatly enhanced across desktop, tablet and mobile devices.
Along with standard print design elements, here are just a few examples of “enhancements” that can be implemented. Please work directly with your sales rep to see if there is something else that uniquely fits your brand.
- Embedded video & audio
- Animation
- Photo carousels
- Paralax scrolling
- Multi-edge motion
- Unique specialty actions
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.




Modern Storage Media




Messenger
We are Modern Storage Media.