ew Braunfels is the Texas town everyone’s talking about. Nestled between San Antonio and Austin, it’s garnering attention for its rapid growth and is ranked the second most moved-to U.S. ZIP code. Opened in 2025, New Braunfels Executive Storage correctly hedged its bets on this Lone Star State gem.
Developed by entrepreneur Jorden Mahler, the nine-acre facility prioritizes convenience, security, and customer experience. Located along busy Highway 46, the Class-A property spans 122,709 rentable square feet and boasts 575 units plus RV and boat storage. Design was thoughtful, with buildings arranged fortress-style to improve security, minimize fencing, and optimize traffic flow. Amenities include an air station, ice kiosk, food truck zone, and customer lounge with vintage juke box. It all reflects Mahler’s philosophy of “making storage sexy again.” And based on demand, which even required a tenant waitlist, the approach is clearly turning heads.
General Contractor: Capco General Contracting
Architect: Open Studio Architecture
Door & Hallways: Janus International/Twin City Hardware
Steel Systems/Office Roofing: Capco Steel/Quick Roofing LLC
Security Systems/Installer: SpiderDoor/Advanced Security
Consultant: Lighthouse Storage Solutions
Software: Cubby
Due to an inadvertent omission in the May 2026 issue of Messenger, this facility is being featured again in its entirety.