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Publisher’s Letter

Welcome To THE Show!

O

ver the past 26 years, I’ve attended a significant number of industry conferences and trade shows—state, national, and everything in between. After walking countless aisles and sitting through just as many sessions, one thing has become clear: While the topics and speakers change, the format rarely does.

So, we decided it was time for something different.

Imagine a national conference unlike anything you’ve experienced—a truly modern self-storage event built for the next era of our industry.

Welcome to THE Show! Presented by Modern Storage Media (MSM) and sponsored by Janus International, this groundbreaking event takes place in Atlanta, Nov. 4 to 6, 2026, at the Georgia World Conference Center, with the stunning Signia by Hilton serving as our host hotel just steps away.

This reimagined conference features a fresh approach to the trade show floor, giving every booth prime visibility. We’ve redesigned networking with tech-driven lead generation, sponsor meeting zones, and optional data-sharing opportunities. Add in high-profile speakers, future-focused content, and The Acquisition Corner—where investors, buyers, and sellers can strike deals on the spot—and you have the ultimate who’s-who gathering of the self-storage world.

And when the day wraps up? Get ready. We’re kicking things off with an underwater welcome party at the Georgia Aquarium catered by Wolfgang Puck. Then join us for a glamorous red-carpet awards dinner celebrating the 2026 Facility of the Year and Manager of the Year winners.

As the only national East Coast conference in 2026, THE Show fills that year-end gap vendors often feel and positions you for strong momentum heading into 2027.

For event details, speaker announcements, agenda highlights, and vendor opportunities, visit msmtheshow.com.

You won’t want to miss the most modern event our industry has ever seen!

Poppy Behrens signature
Poppy Behrens
Publisher
Poppy Behrens headshot
Imagine a national conference unlike anything you’ve experienced—a truly modern self-storage event built for the next era of our industry.

Welcome To THE Show!

O

ver the past 26 years, I’ve attended a significant number of industry conferences and trade shows—state, national, and everything in between. After walking countless aisles and sitting through just as many sessions, one thing has become clear: While the topics and speakers change, the format rarely does.

So, we decided it was time for something different.

Imagine a national conference unlike anything you’ve experienced—a truly modern self-storage event built for the next era of our industry.

Welcome to THE Show! Presented by Modern Storage Media (MSM) and sponsored by Janus International, this groundbreaking event takes place in Atlanta, Nov. 4 to 6, 2026, at the Georgia World Conference Center, with the stunning Signia by Hilton serving as our host hotel just steps away.

Poppy Behrens headshot
Imagine a national conference unlike anything you’ve experienced—a truly modern self-storage event built for the next era of our industry.

This reimagined conference features a fresh approach to the trade show floor, giving every booth prime visibility. We’ve redesigned networking with tech-driven lead generation, sponsor meeting zones, and optional data-sharing opportunities. Add in high-profile speakers, future-focused content, and The Acquisition Corner—where investors, buyers, and sellers can strike deals on the spot—and you have the ultimate who’s-who gathering of the self-storage world.

And when the day wraps up? Get ready. We’re kicking things off with an underwater welcome party at the Georgia Aquarium catered by Wolfgang Puck. Then join us for a glamorous red-carpet awards dinner celebrating the 2026 Facility of the Year and Manager of the Year winners.

As the only national East Coast conference in 2026, THE Show fills that year-end gap vendors often feel and positions you for strong momentum heading into 2027.

For event details, speaker announcements, agenda highlights, and vendor opportunities, visit msmtheshow.com.

You won’t want to miss the most modern event our industry has ever seen!

Poppy Behrens signature
Poppy Behrens
Publisher