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CSSA Update
A Message From The Association’s President
By Robert Madsen
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s we turn the corner into the final stretch of 2025, I am pleased to provide an update on the Canadian Self Storage Association’s (CSSA) recent activity. The past few months have been full of meaningful conversations, industry insights, and opportunities to gather as a community.

Representing Canada In Las Vegas
In September, the CSSA participated in the Self Storage Association Fall Conference and Tradeshow in Las Vegas. With over 3,800 attendees, this was one of the largest gatherings in our industry to date.

The Canadian Reception on Tuesday evening drew a strong turnout, followed by the Canadian Storage Leaders Panel on Thursday morning. Both sessions highlighted the energy and strength of our community. Conversations were candid, insightful, and underscored how Canadian operators are adapting to today’s challenges.

Panelists discussed the regional economic shifts affecting our industry. Notably:

  • British Columbia, Ontario, and the Atlantic provinces are facing supply-demand imbalances and increased discounting.
  • Alberta and Quebec continue to show relative resilience, though operators in every region expressed caution.
  • Political uncertainty and tariff trade disputes remain a concern for the broader Canadian economy.

It became clear that the self-storage landscape has changed significantly since 2022 and 2023, and our operators are navigating new realities with creativity and determination.

Lunch And Learns In Alberta
Shortly after the Las Vegas conference, the CSSA hosted two consecutive days of Lunch and Learn sessions, first in Edmonton, then in Calgary. Both events were filled to capacity, with lively discussion and strong engagement from owners, staff, and operators.

I was pleased to present a two-part State of the Industry Update that explored:

  • Regional performance trends in Canada compared to the U.S. market.
  • The fast-changing role of technology and AI in our sector, including both challenges and opportunities.

The conversations in Alberta reinforced what we heard in Las Vegas: Our industry is at an inflection point, and it’s more important than ever to stay connected and informed.

Monitoring Legal Developments In Quebec
One issue that came to the forefront in all three gatherings was the ongoing class action lawsuit in Quebec. In this case, Public Storage is defending its well-known “$1 special” promotion against allegations that its advertising did not meet provincial legal requirements.

The CSSA is closely monitoring this case. We will continue to provide updates to members as more information becomes available, recognizing the potential implications for advertising practices across the country.

Looking Ahead

The CSSA is excited to announce its upcoming Ontario self-storage workshops, conference, trade show, and facility tours, taking place Nov. 18 to 21 in Toronto. This special gathering will mark the 20th anniversary of the CSSA, and we are thrilled to celebrate this milestone with our members.

Highlights include:

  • Manager’s Certification Course (Tuesday and Wednesday)
  • Conference and Trade Show (Thursday, featuring key industry topics and the current state of industry dddress)
  • Facility Tours (Friday, showcasing three fantastic facilities)
  • All Dressed in White Party and Dinner (Thursday evening, where we’ll celebrate 20 great years together. Any outfit with white will help kick off the celebration!)

For more information and to register, please visit www.cssa.ca.

Strategic Volunteer Committees

CSSA is proud to have formed four great and strategic volunteer committees. These committees will help the association make progress in four key areas. These committees are the Data Committee; Membership Committee; Website, Marketing, and PR Committee; and the Scholarship Committee.

We are fortunate to have volunteers who have joined each committee and we welcome a few more great volunteers. If you’re interested in learning more, please reach out to robert@selfstorage.ca.

Closing Thoughts
It has been an active and impactful season for the CSSA. From international representation to local gatherings, and now preparing to celebrate 20 years of service to our members, our role remains clear: to connect operators, advocate for our industry, and share knowledge that helps us all succeed.

Thank you to everyone who participated in these events, asked hard questions, and contributed to the dialogue. Together, we continue to strengthen the Canadian self-storage community.

Robert Madsen is the president of the Canadian Self Storage Association.

Calendar of Events
  • November 2025
    CSSA Operators Certification Course
    Date: Nov. 18 and 19
    Time: 9 a.m. to 5 p.m.
    Location: Hotel X Toronto at 11 Princes’ Boulevard, (Exhibition Grounds) in Toronto, Ont., M6K 3C3
  • 20th Anniversary CSSA Eastern Canadian Conference and Trade Show
    Date: Nov. 20
    Location: The Automotive Building, Exhibition Place in Toronto, Ont.
    Details: Admission includes continental breakfast, full hot lunch, AM and PM refreshment breaks, and a special gala dinner with all the trimmings and live entertainment by Freedom Train to celebrate the association’s 20th anniversary.
    SCHEDULE OF EVENTS

    8 a.m. to 5 p.m. – CSSA Trade Show in Exhibitors Hall
    9 a.m. – Presentations and discussions begin
    CSSA Investors Forum

  • 20th Annual CSSA Self-Storage Facility Tours
    Date: Nov. 21, 2026
    Time: 7 a.m. to 2:30 p.m.
    Details: Your day will begin with a full hot/cold breakfast at the Hotel X, followed by a departure on luxury motor coaches to visit three unique and interesting self-storage facilities in Ontario.
  • January 2026
    5th Annual CSSA Executive Ski Workshop
    Date: Jan. 27 to 30, 2026
    Location: Le Westin Resort & Spa Tremblant Quebec at 100 Chemin Kandahar in Mont-Tremblant, Qué., J8E 1E2
    Details: Receptions, presentations, roundtable discussions, a gala dinner, skiing and snowboarding, networking, and more.
  • May 2026
    CSSA Operators Certification Course
    Date: May 12 and 13, 2026
    Time: 9 a.m. to 5 p.m.
    Location: Westin Resort and Spa at 4090 Whistler Way in Whistler, B.C. V8E
    Phone: (604) 905-5000
    Details: Welcome reception at 6 p.m.
  • CSSA Young Leaders Council (YLC)
    Date: May 13, 2026
    Time: 8 p.m.
    Location: Westin Resort and Spa at 4090 Whistler Way in Whistler, B.C. V8E
    Details: This YLC event is for CSSA members in the “business of self-storage” who are under the age of 40. If you are interested in joining in on this exciting networking event and have not yet registered as a CSSA Young Leader, please do so today by sending an email to info@cssa.ca.
  • 21st Annual CSSA Western Canadian Conference and Trade Show
    Date: May 14, 2026
    Time: 8 a.m. to 7:30 p.m.
    Location: Westin Resort and Spa at 4090 Whistler Way in Whistler, B.C. V8E
    SCHEDULE OF EVENTS

    8 a.m. to 5 p.m. – CSSA Trade Show in Exhibitors Hall
    9 a.m. – Presentations and panel discussions begin
    CSSA 2026 Annual General Meeting
    CSSA Investors Forum
    5 p.m. to 7 p.m. – CSSA Networking Cocktail Reception

    Details: Continental breakfast, full hot lunch, AM and PM refreshment breaks are included.
  • 21st Annual CSSA Self-Storage Facility Tours
    Date: May 15, 2026
    Time: 7 a.m. to 2:30 p.m.
    Details: This year we are doing something very different. We are working to bring you an amazing virtual tour of self-storage facilities across North America and possibly from around the world! More details to come.
  • September 2026
    CSSA Canadian VIP Networking Reception
    Date: Sept. 8, 2026
    Time: 6 p.m. to 7:30 p.m.
    Location: Self Storage Association conference at Aria Resort & Casino in Las Vegas, Nev.
    Details: Please plan to join us for this complimentary Canadian-Only VIP Networking Cocktail Reception.
  • CANADIAN TOPIC PANEL DISCUSSIONS
    Date: Sept. 10, 2026
    Time: 8:30 a.m. to 9:45 a.m.
    Location: Self Storage Association conference at Aria Resort & Casino in Las Vegas, Nev.
    Details: All Canadian self-storage owners and staff registered to attend the SSA fall conference are welcome. To register and for more information, visit www.selfstorage.org.
  • Fall 2026
    Alberta CSSA Lunch ’N’ Learn
    Date: To be determined
    Time: To be determined
    Location: Edmonton
  • Alberta CSSA Lunch ’N’ Learn
    Date: To be determined
    Time: To be determined
    Location: Calgary
    Details: Please allow us to treat you to a terrific complimentary lunch! This is a fabulous opportunity to learn, network, and get to know your peers in the self-storage industry.
    For more details and to register for any of these events, visit www.cssa.ca. When contacting hotels for guestroom accommodations, mention that you are a part of the CSSA group for special discounted guestroom rates.
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  • Contact The CSSA

    PO Box 43
    Rosseau, Ont., Canada P0C 1J0
    (888) 898-8538
    info@cssa.ca
    www.cssa.ca