elf-storage may not be the most glamorous or interesting sect of real estate to discuss in social settings when often asked what I do for a living. However, I have developed the deepest gratitude for being a part of this industry, particularly the group of people who make up the self-storage family.

In a world of ever-increasing AI and hyper-individualism, the self- storage segment is filled with people leaning into connectivity. There is a solid understanding that knowledge gained through experience can be shared openly with competitors. Calling one another to discuss operating efficiencies, revenue management, and technology advancements is the norm. Greed is not the common vernacular among close friends in the self-storage space. It is not lost on me that this is not always the case in other product types in the real estate world.

I saw my father, Barry, being mentored in his early days in the industry by those who went before him, and he certainly did the same for people interested in growing in the same way. This culture was what I was brought up on and one I try to cultivate and pass on as I enter into the second half of life.

Perhaps part of this diverse and character-rich group of people is a reflection of those same aspects inherent to the product itself. Self-storage is not just for one demographic or exclusive ZIP codes. It is present in all areas of our country, requiring a nearness to their various cultures. I recall countless times growing up on family vacations and road trips, where my dad would pull the car over to check out a facility or shop local competition.

The great joy and support I’ve experienced over the last 20 years is of far greater value than any financial gain. The men and women who work in our self-storage community have shown up together in many ways. We give back to one another’s causes (a huge thank you to everyone who has always been so good to Kure It), we have wept together over lost friends and family members, and shared endless fun and laughter through travel and conferences. There is peace that comes with age, knowing that the only consistent thing is change itself, as the saying goes. We are up for whatever change is around the bend, knowing that we’ll be in good company for the duration of the ride.

With that, the self-storage industry has given me so much—but nothing greater than its people. We are so blessed to be in a business that gives in many ways. I hope the next generation follows!